031820 - Labroots · webinar background • Creation and deployment of automatic reminder emails to webinar registrants • Assistance in speaker selection • Promotion of the webinar

031820

About LabRoots 3-4

Demographics & Traffic 5

Target Your Audience 6

Third Party Emails 7

Social Media 8

Custom Content Campaign 9

Banner & Text Ads 10

Newsletters 11-12

Webinars 13-14

LabRoots Virtual Events 15-16

Drug Discovery 17

Neuroscience 17

Cannabis Sciences 18

BioProcessing 18

NEW Genetics Virtual Week 19

Forensic Sciences 19

Laboratory Animal Sciences 20

Laboratory Automation & Informatics 20

Immuno-Oncology 21

NEW Microbiology Virtual Week 21

Cell Biology 22

CRISPR 22

Cancer Research & Oncology 23

Analytical Chemistry & Separation Sciences 23

Opioid Crisis 24

Clinical Diagnostics & Research 24

NEW Coronavirus Virtual Webinar Series 25

Custom Virtual Events 26-27

Planning & Reporting 28

LabRoots Virtual Event Rate Card 29

Rate Card 30-31

Contact Us BACK

ContentsYour turnkey solution to scientific storytelling and branding, from online educational events to content development and social media engagement.

LabRoots is committed to ensuring the security and protection of the personal information that we process Please read our GDPR Compliance Statement on line

3 4

Team Up With LabRootsAbout LabRoots Take Advantage Of:

• 3.2 million users in our global scientific community

• Robust, interactive platform to showcase your company’s

expertise through webinars and virtual events

• A wide range of products and services to choose from to

highlight your brand

• World’s largest producer of virtual events within the Life

Sciences and Clinical Diagnostics community

• Continuing Education credits for event attendees,

including P A C E CE, CME, CEU, and more

• Engage with more than 3 million of LabRoots followers

through topic-specific social media channels

• Improved mobile-friendly design

Welcome to LabRoots,

your scientific network and

virtual education provider

LabRoots is the leading

scientific social networking

website, offering top

scientific trending news

and premier educational

virtual events and

webinars

GO TO RATE CARD GO TO RATE CARDBACK TO CONTENTS BACK TO CONTENTSDOWNLOAD LABROOTS FACT SHEET PDF

TRENDING NEWS

VIRTUAL EVENTS

LABROOTS COM

WEBINARS

CONTINUING EDUCATION

GDPR COMPLIANT

Visit Our Website:VISIT LABROOTS VIRTUAL EVENT DEMO

WATCH OUR INFORMATIVE VIDEO

5 6

Geography

North America

Europe

Asia

South America

Africa

Oceania

37%

28%

17%

8%

5%

5%

Organization

Academic Institution

Research Institution

Clinical Laboratory

Hospital / Medical Center

Biotech / Pharmaceutical

Ambulatory Care

Government

Contract Research Organization

Private Practices

Life Science Companies

Diagnostics Companies

Industrial Companies

Non-Profit Organization

Other

21%

15%

13%

12%

10%

6%

5%

4%

3%

3%

3%

3%

1%

1%

Demographics & Traffic Target Your AudienceFind Your Market with Audience Selections Choose from hundreds of specialty keywords via our online Audience Selection Form Below is a sample:

Agricultural Sciences 90,168

Analytical Chemistry 108,627

Antibodies 91,031

Assay Development 74,571

Biochemistry 127,246

Bioinformatics 63,134

Bioprocessing 48,875

Biotechnology 110,626

Cancer/Oncology 99,938

Cannabis Sciences 52,061

Cell Biology 93,443

Chromatography 77,809

Clinical Research 74,610

CRISPR 58,139

Diagnostics 77,204

DNA Sequencing 61,767

Drug Discovery 63,422

ELISA 97,365

Flow Cytometry 70,214

Forensics 44,986

Genetics/Genomics 97,830

Gene Expression 70,974

Immunology 63,627

Immuno-Oncology 50,743

Infectious Disease 66,290

Influenza 54,172

Laboratory Animal Sciences 73,257

Lab Automation 51,670

Laboratory Testing 69,965

LC/GC 72,372

Mass Spectrometry 73,696

Microbiology 90,677

Molecular Biology 125,493

Molecular Diagnostics 58,631

Neuroscience 89,945

Next-Gen Sequencing 55,129

Nucleic Acid Analysis 75,254

Pathology 48,672

PCR/RT-PCR/Real-time PCR 101,574

Pharmaceuticals 92,282

Precision Medicine 53,906

Protein Expression 69,943

Stem Cells 66,329

Toxicology 61,458

Registered Members: 3.2 MillionMonthly User Sessions: 685KMonthly Page Impressions: 7.1 Million

Average Website Session: 10+ MinutesAverage Webinar Session: 34 MinutesAverage Virtual Event Session: 2.2 Hours

Job TitleResearch Scientist

Student

Clinician / Medical Tech

Doctor / Medical Expert

Post Doc

Lab Management

Professor / Instructor

Executive

Engineer / Industrial Tech

Other

18%

17%

16%

13%

10%

9%

6%

4%

3%

4%

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Social MediaThird Party EmailsReach your desired audience by renting a targeted segment of our 3,200,000+ opt-in email list Garner larger interest in your product or service by sharing your brand message or story to a curated list of targeted users

Your message will resonate with users as you leverage our comprehensive Audience Selection form and target your email based on geography, work sector, specialty, job function, and keywords

(Sample Email Report)

250,000+ Emails / Day

1.8 Million Emails / Week

7.2 Million Emails / Month

20-25% Open Rates

68,754Reach

1,292Likes

94Comments

478Shares

Average Monthly Engagement Across Facebook, Twitter, LinkedIn, Instagram

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PAGESScience Rocks 539,086

LabRoots 246,850

Cell & Molecular Biology 210,287

Microbiology 222,586

Neuroscience 130,746

Cancer Research & Oncology 129,152

Genetics & Genomics 109,099

Space & Astronomy 113,997

Immunology 79,491

Earth & The Environment 55,417

Clinical & Molecular Diagnostics 50,892

Cardiology 57,619

Plants & Animals 41,743

Chemistry & Physics 49,431

Technology 75,796

Health & Medicine 25,728

Cannabis Sciences 17,579

Drug Discovery 3,861

over 2.2 MILLION

total followers

Reach, engage, and resonate with your ideal audience with content-driven ads that target niche demographics on category specific social media channels.

PAGESScience Rocks 539,086 Link Link

LabRoots 246,850 Link Link

Cell & Molecular Biology 210,287 Link Link

Microbiology 222,586 Link Link

Neuroscience 130,746 Link Link

Cancer Research & Oncology 129,152 Link Link

Genetics & Genomics 109,099 Link Link

Space & Astronomy 113,997 Link Link

Immunology 79,491 Link Link

Earth & The Environment 55,417 Link Link

Clinical & Molecular Diagnostics 50,892 Link Link

Cardiology 57,619 Link Link

Plants & Animals 41,743 Link Link

Chemistry & Physics 49,431 Link Link

Technology 75,796 Link Link

Health & Medicine 25,728 Link Link

Cannabis Sciences 17,579 Link Link

Drug Discovery & Development 3,861 Link Link

over 2.2 MILLION

total followers

Reach, engage, and resonate with your ideal audience with content-driven ads that target niche demographics on category specific social media channels.

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Custom Content CampaignSponsored Custom ContentUtilize the LabRoots audience by sharing an article, infographic or video created by you in the Trending News section of the LabRoots website This custom content is not only shared on the LabRoots website but also in the General Trending newsletter that’s sent out weekly, category-specific Trending newsletters, and on LabRoots social media pages This allows you to use your branded content to tell your story to a new audience in a place they already like to visit

Rich Custom ContentWhen you sponsor an article, infographic or video with LabRoots, you will get a dedicated writer and designer who will help coordinate the research, writings and all design elements related to the campaign They will work directly with you and your team to develop a fully customized, informative article, infographic, or video that reflects your brand and story. The content will be reviewed and approved by you before being posted to the LabRoots com website, sent out in the General Trending newsletter and appropriate category-specific Trending newsletters, and shared on relevant social media pages

Banner OptionsBanner ads deliver cost-effective and highly visible coverage for all your products and services With a wide range of online advertising options, clients can be assured that the size and diversity of our advertising network provides optimum marketing opportunities

Image: A basic image creation. Requires a GIF, JPG, or PNG file. Please make sure the file size is less than 1000000 bytes.

Third party: You can use any custom HTML and JavaScript snippets as well as tags from a third- party ad server or DoubleClick for Advertisers

HTML5: A creative built from HTML and supporting assets An animated HTML5 creative requires GIF, JPG or PNG files. Animations should rotate no more than 8 times, 20 sec animation

What We Need From You• Your creative files in the correct format and size of your

banner order

• The click-through URL your banner ad should point to

• The duration your banner should run (start date - end date) along with number of purchased impressions

Average ImpressionsTop Position: 50,000/month impressions, CTR 0 27%

MPU: 100,000/month impressions, CTR 0 15%

Text AdsFont: 14px; Open Sans or Helvetica; 600 Weight (Medium)

Colors: Title #b6bd00 (Green); Description #666666 (Gray)

Characters: 55-60 Total (Title + Description + Spaces)

Ad SizesA. Super Leaderboard: 970px X 90px, includes a 320px X 50px

Ad will default to mobile size when viewed on mobile devices.

B. Leaderboard: 728px X 90px, includes a 320px X 50px Ad will default to mobile size when viewed on mobile devices. Available for Banners and Text Ads

C. MPU: 300px X 250px

D. Mobile: 320px X 50px

Banner & Text Ads

B A

CC

C

D

SPONSORED BY: Sciences Laboratory

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Newsletters

LabRoots offers sponsorship opportunities through our weekly newsletters, allowing clients to select the most appropriate newsletter for their banner ad to garner more interest for their marketing campaign

Ad Size (all newsletters)468px X 60px, requires a GIF, JPG, or PNG file.

Webinars & Virtual Events Newsletter469,837 Subscribers

Keeps our audience aware of both upcoming webinars and virtual events as well as those recently made available for on demand viewing

General Trending Newsletter583,601 Subscribers

Delivers the latest in curated, scientific news, and information on newly published research and findings.

27.5%Average

Open Rates

14.9%Average CTR Newsletter

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Newsletters (cont.)

Genetics & Genomics Link 35,984 (T)

Cell & Molecular Biology Link 33,393 (M)

Clinical & Molecular Dx Link 31,806 (TH)

Health & Medicine Link 31,281 (M)

Neuroscience Link 30,027 (T)

Cancer Link 28,803 (W)

Immunology Link 28,032 (TH)

Microbiology Link 26,442 (W)

Technology Link 25,299 (SU)

Cardiology Link 25,218 (F)

Plants & Animals Link 23,185 (SU)

Drug Discovery & Link 21,547 (W)Development

Chemistry & Physics Link 21,159 (F)

Space & Astronomy Link 19,519 (S)

Earth & The Environment Link 19,185 (S)

Cannabis Sciences Link 18,388 (F)

Categories Subscribers

Category-Specific Trending NewslettersWith more than a dozen topics, LabRoots procures the latest news and information within a specific category.

Average Time on Trending News Page: 3+ Minutes

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Webinar Best Practices: There are several other factors that play a role in the final results. These include, but aren’t limited to, the following:• Scheduled on weekday mornings • Has an interesting, informative,

educational topic• Offers continuing education credits (a

larger incentive for your audience)• 2-3 months marketing by LabRoots AND

the client• A quality speaker, such as Industry

Expert, Key Opinion Leader, Customer or Client

• Has a well-written, informative abstract• Identifies clear-learning objectives

What to Expect:• Production of all aspects of the webinar• Creation of a branded registration page

and microsite• Creation of branded, customized

webinar background• Creation and deployment of automatic

reminder emails to webinar registrants• Assistance in speaker selection• Promotion of the webinar via digital

marketing• The ability to offer P.A.C.E. CE Credits to

attendees• CME Credits available at an additional cost• On-demand webinar viewing for 12 months• Hosting on the LabRoots website

indefinitely• A provided MP4 copy of the webinar for

the sponsor• Live polling and comprehensive

reporting for all metrics

Average Webinar Metrics:1-2 months of promotion:

• Total Registrants: 475

• Live 201

• On Demand 168

• Total Viewers 78%

2+ months of promotion:• Total Registrants 659• Live 288• On Demand 190• Total viewers 73%

Partner with LabRoots to produce, host, or promote scientific webinar featuring your content, product, or service NEW Webinar Library

Ask a LabRoots Sales Manager about our new Webinar Library feature where you can promote an organized collection of your webinars.

Webinars Over 700 Webinars Produced in 2019

(Video Panel Presentation)

Live Hybrid Panel Presentation

Webcam Panel Presentation

Audio Webinar

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LabRoots Virtual Events

Generate new leads in an innovative way, reaching your clients online in a virtual lab, exhibitor booth, webinar presentation, poster hall and more Start your branding in the virtual lobby where attendees enter the event, then continue your company’s message as attendees navigate throughout the online environment

Opportunities Include • Keynote presentation sponsorship: live in-studio video

presentation

• Lobby greeting

• Track presentation sponsorship live webcast presentation

• Introduction of the speakers given by the sponsor

• Virtual booth in the exhibition hall, featuring online chat, resources center, video capabilities, customized booth and more

• Pre-event newsletter sponsorship

• Strategically placed logo

• Pop-up announcementsPoster Hall

Event Lobby

Basic booth with standard features

Custom booth with hot spots Networking Lounge

Poster Hall

Basic booth with custom hot spots

Track session webinar

Showcase your company, brand, and products at one or more of LabRoots’ Educational Virtual Events

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Drug Discovery & DevelopmentFebruary 26, 2020

NeuroscienceMarch 11, 2020

2019 Registrants: 17,380 | 2019 Attendance: 11,167 2019 Registrants: 21,339 | 2019 Attendance: 13,472

Drug DiscoveryCancer Research/DiagnosticsPharmaceuticalsPharmacologyBiomarkersBiotechnologyAnimal SciencesLaboratory TestingClinical ChemistryLab AutomationMedicineAntibodiesGeneticsAnalytical ChemistryBiochemistryMolecular BiologyStem Cells

Specialty

NeuroscienceNeurologyCentral Nervous System (CNS)NeurosurgeryAlzheimer’s DiseaseDepressionAddictionBrainClinical ResearchMedicineCell BiologyBiotechnologyCancer ResearchToxicologyLaboratory TestingBiochemistryCell CulturePathologyGeneticsAnimal Sciences

Specialty Research Scientist 27%Lab Management 12%Post Doc 11%Professor/Lecturer 9%Medical Laboratory Technician 8%Student 8%Clinical Laboratory Scientist 7%Medical Doctor 7%Executive 6%Pharmacist 2%Other 3%

Job Title

Research Scientist 20%Student 16%Post Doc 13%Educator/Faculty 11%Medical Doctor/Specialist 10%Lab Management 9%Medical Laboratory Technician 6%Clinical Laboratory Scientist 5%Executive 5%Facility Manager/Director 2%Other 3%

Job Title

Academic Institution 29%Research Institute 15%Biotech Company 15%Hospital/Medical Center 11%Pharmaceutical 11%Clinical Laboratory 6%CRO 5%Life Science Company 4%Other 4%

Organization

Academic Institution 40%Research Institute 15%Hospital/Medical Center 13%Medical School 7%Government 5%Biotech Company 5%Clinical Laboratory 3%CRO 3%Life Science Company 3%Non-Profit Organization 2%Pharmaceutical 2%Other 2%

Organization

GeographyNorth America 51%Europe 23%Asia 15%South America 5%Oceania 4%Africa 2%

GeographyNorth America 52%Europe 27%Asia 10%South America 6%Oceania 3%Africa 2%

2020 Virtual Event Schedule Cannabis SciencesMarch 25, 2020

2019 Registrants: 17,863 | 2019 Attendance: 10,968

Cannabis SciencesCannabidiolCannabinoidsCannabis ResearchCannabinoid ResearchMedical MarijuanaCannabis MedicineAgricultural SciencesCancer ResearchClinical ResearchBotanyPlant SciencesPlant BreedingNeuroscienceDepressionPharmacologyAnalytical ChemistryChemistryBiochemistryToxicologyLaboratory TestingGeneticsBiotechnologyLC/MSChromatographyMass Spectrometry

Specialty Research Scientist 16%Student 16%Lab Management 10%Lab Technician 9%Medical Laboratory Technician 9%Medical Doctor/Specialist 8%Chemist 8%Executive 6%Post Doc 4%Educator/Faculty 4%Shop Owner/Dispensary/Bud Tender 4%Clinical Laboratory Scientis 3%Other 3%

Job Title

Academic Institution 25%Research Institute 10%Hospital/Medical Center 12%Biotech Company 7%Clinical Laboratory 6%Government 5%Wholesale/Retail Trade 5%Consultant 5%Life Science Company 4%Medical School 4%Manufacturer 4%Pharmaceutical 3%Non-Profit Organization 3%CRO 2%Dispensary 2%Other 3%

Organization

GeographyNorth America 59%Europe 14%Asia 14%South America 8%Oceania 3%Africa 2%

BioProcessingApril 8, 2020

2019 Registrants: 11,286 | 2019 Attendance: 7,164

BioprocessingCell CultureCell BiologyBiopharmaceuticalBioproductionBiomanufacturingBiotechnologyChromatographyBioreactorsHigh ThroughputCell TherapyAssay DevelopmentBiotherapeuticsSpectroscopyMass SpectrometryQuality Control

Specialty Research Scientist 30%Technician 16%Lab Management 13%Student 10%Post Doc 10%Educator/Faculty 7%Executive 6%QC/QA 6%Other 3%

Job Title

Academic Institution 24%Biotech Company 16%Pharmaceutical 13%Hospital/Medical Center 10%Research Institute 10%Industrial Company 7%Clinical Laboratory 6%Life Science Company 5%Government 4%CRO 3%Other 2%

Organization

GeographyNorth America 48%Europe 21%Asia 16%South America 8%Africa 5%Oceania 2%

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DOWNLOADPDF

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Forensic SciencesMay 6, 2020

2019 Registrants: 12,125 | 2019 Attendance: 7,398

ForensicsToxicologyDNAPCR/RT-PCR/Real-time PCRBiologyGeneticsGenetic EngineeringLaboratory TestingLaboratory AutomationMicroscopyMicrobiologyNext-Gen SequencingAnimal SciencesAnalytical ChemistryBiochemistryChemistryClinical Chemistry

Specialty Medical Laboratory Technician 19%Lab Technician 16%Lab Management 11%Clinical Laboratory Scientist 10%Research Scientist 7%Pathologist 6%Toxicologist 6%Medical Doctor/Specialist 6%Criminalist 4%Forensic Scientist 4%Student 3%Educator/Faculty 3%Other 5%

Job Title

Academic Institution 29%Hospital/Medical Center 25%Clinical Laboratory 21%Government 10%Biotech Company 6%Research Institute 4%Non-Profit Organization 3%Other 2%

Organization

GeographyNorth America 56%Europe 27%Asia 8%South America 4%Oceania 3%Africa 2%

Laboratory Automation & InformaticsMay 20, 2020

2019 Registrants: 13,743 | 2019 Attendance: 8,207

Lab AutomationBioinformaticsDrug DiscoveryRoboticsLaboratory TestingHigh Throughput ScreeningAssay DevelopmentHigh ThroughputChemistryBiochemistryGeneticsHematologyLIMSBiotechnologyClinical DiagnosticsCancer ResearchMolecular DiagnosticsMicrobiology

Specialty Lab Management 19%Medical Lab Technologist 18%Research Scientist 14%Laboratory Technician 11%Clinical Laboratory Scientist 9%Student 8%Executive 7%Medical Doctor/Specialist 6%Educator/Faculty 5%Other 3%

Job Title

Academic Institution 24%Hospital/Medical Center 19%Clinical Laboratory 11%Research Institute 6%Biotech Company 6%Government 6%Pharmaceutical 5%General Laboratory 5%Life Science Company 4%Medical Device Company 4%Industrial Company 3%Diagnostics Company 3%Other 4%

Organization

GeographyNorth America 46%Europe 22%Asia 15%South America 6%Africa 6%Oceania 5%

NEW Genetics Virtual WeekIncluding Genomics, Molecular Diagnostics & Precision Medicine

April 21-23, 2020

2019 Registrants: 37,859 | 2019 Attendance: 23,183

GeneticsGenomicsMolecular DiagnosticsPrecision MedicineBioinformaticsGenotypingCancer Research/DiagnosticsGene ExpressionNext-Gen & DNA SequencingClinical ChemistryClinical ResearchLaboratory TestingAgricultural SciencesMicrobiologyImmunologyOncologyHematologyPathologyBiotechnologyBiochemistryCRISPRMolecular BiologyEpigeneticsAllergyVirologyInfectious DiseasePoint of CareRare DiseaseAnalytical Chemistry

Specialty Research Scientist 18%Clinical Laboratory Scientist 14%Medical Laboratory Technologist 13%Lab Management 11%Medical Doctor/Specialist 10%Student 7%Post Doc 7%Genetic Counselor 5%Executive 5%Educator/Faculty 5%Facility Manager/Director 4%Other 1%

Job Title

Academic Institution 19%Clinical Laboratory 19%Hospital/Medical Center 19%Research Institute 15%Biotech Company 8%Government 5%Pharmaceutical 4%Life Science Company 4%CRO 2%Non-Profit Organization 2%Other 3%

Organization

GeographyNorth America 50%Europe 25%Asia 13%South America 6%Africa 3%Oceania 3%

Laboratory Animal SciencesMay 14, 2020

2019 Registrants: 19,204 | 2019 Attendance: 12,583

Lab AnimalsAnimal SciencesVeterinary SciencesAnimal BehaviorAnimal ModelsNeuroscienceAnestheticsCancer BiotechnologyZoologyDrug DiscoveryToxicologyLab Automation

Specialty Research Scientist 21%Animal Care Lab Technician 14%Veterinarian 12%Lab Management 10%Student 9%Professor/Lecturer 7%Veterinary Technician 6%Post Doc 6%Clinical Veterinarian 5%Facility/Department Manager 4%Executive 3%Other 3%

Job Title

Academic Institution 30%Research Institute 18%Hospital (Veterinary) 14%Pharmaceutical 8%Government 7%Biotech Company 5%CRO 5%Clinical Laboratory 5%Non-Profit Organization 3%Medical School 3%Other 2%

OrganizationGeographyNorth America 52%Europe 25%Asia 12%South America 7%Africa 2%Oceania 2%

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2020 Virtual Events (cont.)

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21 22

Immuno-OncologyJune 3, 2020

2020 Projected Registrants: 10,000+ | 2020 Projected Attendance: 6,500+

Cancer ResearchCancer DiagnosticsMolecular DiagnosticsOncologyImmuno-OncologyImmunologyCancer TherapeuticsClinical ResearchBiotechnologyCell BiologyLaboratory TestingBiomarkersLiquid BiopsiesBiochemistryMutagenesisGenetics

Specialty Research Scientist 26%Medical Laboratory Technologist 13%Clinical Lab Scientist 11%Lab Management 10%Medical Doctor/Specialist 9%Student 9%Post Doc 9%Educator/Faculty 6%Executive 5%Other 2%

Job Title

Academic Institution 20%Research Institute 19%Hospital/Medical Center 18%Clinical Laboratory 11%Biotech Company 10%Pharmaceutical 6%Government 5%CRO 4%Life Science Company 4%Other 3%

Organization

GeographyNorth America 51%Europe 24%Asia 12%South America 6%Oceania 4%Africa 3%

CRISPRSeptember 30, 2020

Cell BiologySeptember 23, 2020

2019 Registrants: 16,177 | 2019 Projected Attendance: 9,000+ 2019 Registrants: 11,958 | 2019 Projected Attendance: 6,500+

CRISPRCRISPR-cas9GeneticsBioinformaticsBiomarkersDNAGenomicsMolecular BiologyLaboratory TestingGene EditingGene ExpressionGene SequencingGene TherapyNext-Gen SequencingVirology

Specialty Cell BiologyCytologyMicroscopyCancer ResearchDevelopmental BiologyClinical ResearchStem CellsCell Signaling/TransductionBiochemistryBiotechnologyAgricultural SciencesCell CultureMolecular BiologyImmunologyAnalytical ChemistryNeuroscienceGenetics

Specialty Research Scientist 28%Student 16%Post Doc 12%Lab Management 11%Educator/Faculty 9%Clinical Laboratory Scientist 7%Medical Laboratory Technologist 6%Executive 6%Medical Doctor/Specialist 2%Other 3%

Job TitleResearch Scientist 29%Post Doc 17%Student 14%Educator/Faculty 10%Lab Management 8%Clinical Laboratory Scientist 7%Medical Laboratory Technician 4%Medical Doctor/Specialist 4%Executive 4%Other 3%

Job Title

Academic Institution 30%Research Institute 23%Biotech Company 10%Government 7%Clinical Laboratory 7%Hospital/Medical Center 5%Pharmaceutical 5%Life Science Company 5%CRO 4%Other 4%

OrganizationAcademic Institution 28%Research Institute 25%Biotech Company 8%Clinical Laboratory 6%Hospital/Medical Center 6%CRO 6%Government 6%Life Science Company 5%Pharmaceutical 4%Non-Profit Organization 3%Other 3%

Organization

GeographyNorth America 50%Europe 25%Asia 11%South America 7%Oceania 4%Africa 3%

GeographyNorth America 44%Europe 25%Asia 16%South America 8%Oceania 4%Africa 3%

MicrobiologyInfectious DiseaseInfluenzaBacteriologyVirologyImmunologyMicrobiomeLaboratory TestingParasitologyAllergyAIDS/HIVSexually Transmitted DiseaseHepatitisBiotechnologyAntibodiesMolecular DiagnosticsRespiratory DiseaseClinical ChemistryClinical ResearchDiagnosticsMedicine

Specialty Medical Laboratory Technologist 16%Clinical Laboratory Scientist 14%Medical Doctor/Specialist 14%Research Scientist 10%Lab Management 9%Lab Technician 8%Student 7%Post Doc 6%Microbiologist 5%Educator/Faculty 5%Executive 4%Other 2%

Job Title

Hospital/Medical Center 24%Clinical Laboratory 19%Academic Institution 15%Research Institute 12%Government 7%Biotech Company 6%CRO 4%Non-Profit Organization 3%Diagnostics Company 3%Life Science Company 3%Pharmaceutical 2%Other 2%

Organization

GeographyNorth America 40%Europe 25%Asia 15%South America 8%Africa 8%Oceania 4%

NEW Microbiology Virtual WeekIncluding Immunology, Infectious Disease & Influenza

September 8-10 2020

2019 Registrants: 33,968 | 2019 Attendance: 18,419

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2020 Virtual Events (cont.)

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23 24

Cancer Research & OncologyOctober 7-8, 2020

Analytical Chemistry & Separation SciencesOctober 24, 2020

2019 Registrants: 19,611 | 2019 Projected Attendance: 12,000+ 2019 Registrants: 14,936 | 2019 Projected Attendance: 7,500+

Cancer ResearchCancer DiagnosticsCancer TherapeuticsMolecular DiagnosticsOncologyImmuno-OncologyClinical Research/DiagnosticsCell BiologyLaboratory TestingBiochemistryMutagenesisImmunologyGeneticsBiotechnologyBiomarkersLiquid Biopsies

Specialty Analytical ChemistryChromatographyMass SpectroscopyLab AutomationMicroscopyParticle AnalysisBiochemistryThermal AnalysisFlow CytometrySurface AnalysisClinical ChemistryLaboratory TestingCannabis SciencesChemistry

Specialty Research Scientist 20%Medical Doctor/Specialist 14%Medical Laboratory Technologist 14%Clinical Lab Scientist 13%Lab Management 10%Student 10%Post Doc 5%Educator/Faculty 4%Executive 4%Pathologist 4%Other 2%

Job TitleChemist 19%Lab Technician 18%Research Scientist 13%Student 13%Lab Management 10%Executive 9%Engineer 9%Educator/Faculty 7%Other 2%

Job Title

Academic Institution 24%Research Institute 17%Hospital/Medical Center 15%Clinical Laboratory 12%Biotech Company 10%Government 7%Pharmaceutical 5%CRO 4%Life Science Company 3%Other 3%

Organization Industrial Company 24%Academic Institution 22%General Laboratory 14%Distribution/Sales 9%Pharmaceutical 8%Research Institute 7%Biotech Company 4%Government 4%Clinical Laboratory 3%Non-Profit Organization 2%Other 3%

Organization

GeographyNorth America 45%Europe 24%Asia 14%South America 8%Oceania 5%Africa 4%

GeographyNorth America 44%Europe 26%Asia 14%South America 8%Oceania 4%Africa 4%

Opioid CrisisNovember 3, 2020

Clinical Diagnostics & ResearchNovember 12, 2020

2020 Registrants: 10,000+ Projected | 2020 Projected Attendance: 6,500+ 2019 Registrants: 18,229 | 2019 Projected Attendance: 10,000+

OpioidsDrug DiscoveryDrug DevelopmentAddictionNeuroscienceDepressionPharmacologyPoint of CareMedicineLaboratory TestingMolecular DiagnosticsPathologyCentral Nervous System (CNS)Brain

Specialty DiagnosticsClinical ChemistryLaboratory TestingMolecular DiagnosticsOncologyAssay DevelopmentBiomarkersAllergyPoint of CareMedicinePersonalized HealthcareInfectious DiseaseBiotechnologyPathologyHematologyVitamin DPharmacologyImmunologyMicrobiology

Specialty Medical Doctor/Specialist 16%Medical Laboratory Technologist 12%Clinical Laboratory Scientist 11%Lab Management 10%Research Scientist 10%Pharmacist 7%Pathologist 6%Post Doc 6%Educator/Faculty 5%Student 5%Other 12%

Job TitleMedical Laboratory Technologist 19%Clinical Laboratory Scientist 18%Lab Management 12%Medical Doctor/Specialist 12%Research Scientist 9%Executive 7%Student 7%Educator/Faculty 6%Pathologist 4%Pharmacist 3%Other 3%

Job Title

Hospital/Medical Center 20%Academic Institution 16%Clinical Laboratory 15%Research Institute 8%Government 9%Ambulatory Care 8%Biotech Company 4%Pharmaceutical 4%Non-Profit Organization 3%CRO 3%Other 10%

OrganizationClinical Laboratory 26%Hospital/Medical Center 25%Academic Institution 14%Diagnostics Company 10%Research Institute 7%Government 6%Biotech Company 5%Life Science Company 3%Pharmaceutical 3%Other 2%

Organization

GeographyNorth America 60%Europe 15%Asia 15%Oceania 4%South America 4%Africa 2%

GeographyNorth America 50%Europe 27%Asia 10%South America 6%Oceania 4%Africa 3%

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2020 Virtual Events (cont.)

VISIT LABROOTS VIRTUAL EVENT DEMOVISIT LABROOTS VIRTUAL EVENT DEMO

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SCIENCE MOVES FAST, LABROOTS DOES TOO

As the largest scientific learning community in the world, LabRoots offers up top scientific trending news and premier educational virtual events and webinars to a world wide audience The issues and challenges that are present in this day and age make our mission for amplifying current events through our global networks and communities to help contribute to the advancement of science is now more important than ever

A novel coronavirus emerged in China in late 2019; it has been officially named by the World Health Organization (WHO) as COVID-19 LabRoots will be working to educate the community about this pathogen in an ongoing series of virtual webinars that will start on April 2, 2020.

Researchers have found evidence that the virus can be transmitted by people that don't have symptoms Scientists are working to find ways to treat the fever, respiratory illness, cough, and breathing difficulties it causes.

Topics to be covered:

• The Origins and Symptoms of the Virus• Testing and Research• Prevention, Containment and Treatment of Cases

Coronavirus Virtual Webinar SeriesApril 2, 2020

2020 Projected Registrants: 6,000

Genetics 42%Molecular Biology 38%Medicine 38%Infectious Disease 36%Microbiology 35%Immunology 35%Life Sciences 35%Molecular Diagnostics 32%Clinical Diagnostics 28%Cell Biology 26%Biochemistry 25%Clinical Research 23%Virology 23%Animal Models 12%Antibodies 11%Genetic Engineering 10%

Specialty Research Scientist 26%MLT/CLS 20%Grad Student 14%Lab Management 14%Professor 7%Doctor 6%Post Doc 6%Executive 5%Other 2%

Job Title

Academic Institution 30%Research Institution 17%Hospital 15%Clinical Laboratory 9%Biotech Company 7%Government 6%Pharmaceutical 4%Non-Profit 3%Life Science Company 3%Diagnostics Company 3%Other 3%

Organization

GeographyNorth America 51%Asia 16%South America 15%Europe 13%Africa 2%Oceania 3%

NEW 2020 Virtual Event

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VISIT WEBSITE

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Custom Virtual Events

Choose Between:Scheduled Virtual Event - produce an event on a specific date(s), then have them archived in your content library and available on demand for 12 months

Persistent Virtual Event - host multiple webinars or mini-events throughout a 12-month period

Each option offers:• Customized rooms (various templates available)• Virtual laboratories• Poster halls• Education/learning center• Leaderboard/Gamification• Continuing education credits• Courses• Job fairs• Entitlement• Black and White listing• Surveys/polls• Live chats• Networking and social media channels• Customized and automated reporting• Welcome videos• Multiple languages

Custom Lobby Virtual Lab

Certification

Poster Hall

Lobby with Welcome Video

Custom Booth

Presentation Hall

Showcase your products and technologies while promoting your brand and highlighting your company’s expertise Your event will be hosted on a powerful virtual platform in HTML5 and fully supported on all mobile devices

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Virtual Event SponsorshipsTraditional Virtual Booth1-2 Booths $5,000 each3-4 Booths $4,000 each5-6 Booths $3,500 each7-9 Booths $3,250 eachAll Shows $3,000 each

Custom Virtual Booth + Hotspots1-2 Booths $6,000 each3-4 Booths $5,000 each5-6 Booths $4,500 each7-9 Booths $4,250 eachAll Shows $4,000 eachEntitlements $1,000

Sponsored Webinar*1-2 Tracks $9,000 each3+ Tracks $8,000 eachKeynote** $12,500 each *Sponsored webinars include a booth**No concurrent sessions

BannersLobby (4-5 spots) $1,350Poster Hall (2 spots) $1,100Lounge (4 spots) $750

PostersHosted Posters $250 each

Announcements1-4 Announcements $250 each

LabRoots Virtual Event Rate CardPlanning & Reporting

Lobby Greeter

Traditional Virtual Booth

Custom Virtual Booth

Virtual Host Lobby Greeting $1,250 Example: https://youtu be/G_enaNIngTQExclusive branding opportunity to welcome every user into the virtual event. They will all hear your message!

Virtual Week Sponsorships Gold Sponsorship $15,000• Sponsored Webinar• Moderator Introduction of the sponsor

and speaker• Virtual Booth (Custom or Traditional)• Virtual Booth Gold Badge• Virtual Booth within first eight positions

in the expo hall (above the fold)• Logo on overview registration page• Logo branding in all virtual locations (eg

Lobby, Lounge, Poster Hall)• Pre-Event Newsletter Sponsorship

(Choose WAVE or Category Specific Newsletter)

• 2 Announcements per day

Sponsored Webinar $10,000• Sponsor Speaker• Virtual Booth (custom included)• An announcement per day

Custom Virtual Booth $6,000• Virtual Booth w/ Hot Spots• An announcement per day

Traditional Virtual Booth $5,000(1st Timer Intro Booth Pricing $4,000)• Virtual Booth w/ Hot Spots• An announcement per day

Editorial Schedule The order and material deadlines are suggested dates that are flexible on a case-by-case basis Reach out to a LabRoots Sales Manager to discuss further

What do you get out of a Virtual Event? • Generate hundreds of targeted leads of

the people who enter your virtual booth, with detailed complete contact information including Name, Job Title, Degree Institution, Phone Number, Email Address, Street Address, and much more

• Qualify the booth leads by understanding their interests Every asset click is tracked and noted in the report

• Grow your e-marketing lists by taking home the entire registration report which can be as high as 20,000 contacts

Event Name Event Date Order Deadline Material DeadlineDrug Discovery & Development February 26, 2020 December 20, 2019 January 29, 2020

Neuroscience March 11, 2020 January 15, 2020 February 12, 2020

Cannabis Sciences March 25, 2020 January 24, 2020 February 26, 2020

Coronavirus Virtual Webinar Series April 2, 2020 January 31, 2020 March 5, 2020

BioProcessing April 8, 2020 February 7, 2020 March 11, 2020

Genetics Virtual Week April 21-23, 2020 February 21, 2020 March 25, 2020

Forensic Sciences May 6, 2020 March 6, 2020 April 8, 2020

Laboratory Animal Sciences May 14, 2020 March 13, 2019 April 15, 2020

Laboratory Automation & Informatics May 20, 2020 March 20, 2020 April 22, 2020

Immuno-Oncology June 3, 2020 April 3, 2020 May 6, 2020

Microbiology Virtual Week September 8-10, 2020 July 10, 2020 August 12, 2020

Cell Biology September 23, 2020 July 24, 2020 August 26, 2020

CRISPR September 30, 2020 July 31, 2020 September 2, 2020

Cancer Research & Oncology October 7, 2020 August 7, 2020 September 9, 2020

Analytical Chemistry & Separation Sciences October 21, 2020 August 21, 2020 September 23, 2020

Opiod Crisis November 3, 2020 September 4, 2020 October 6, 2020

Clinical Diagnostics November 12, 2020 September 11, 2020 October 15, 2020

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Rate CardBanner & Text AdsSuper Leaderboard 970x90 (50K imp) $3,500/moLeaderboard 728x90 (50K imp) $3,000/mo

(Available for Banners and Text Ads)

MPU 300x250 (100K imp) $2,500/moText Ads $2,000/mo

Emails $550 CPMHTML Edits $50/hr Email HTML Creation* $200 (*Assets provided by you)

Email Buckets25,000 Counts: $280 CPM $7,00050,000 Counts: $250 CPM $12,500100,000 Counts: $195 CPM $19,500200,000 Counts: $135 CPM $27,000300,000 Counts: $111 67 CPM $33,500400,000 Counts: $100 CPM $40,000500,000 Counts: $95 CPM $47,500750,000 Counts: $90 CPM $67,5001,000,000 Counts: $85 CPM $85,000

NewslettersAd Size: 468x60 banner

Webinars & Virtual Events Newsletter $500Per Newsletter (4 positions)

General Trending Newsletter $1,000Per Newsletter (1 exclusive position)

Category Specific Trending Newsletters $500Per Newsletter (1 exclusive position)

(See available categories on page 12)

Custom Content CampaignsSponsored Article Campaign Client written content is reviewed, approved, and posted on the LabRoots Trending sec tion. Content is shared on relevant social media pages and sent out in the General Trending Newsletter and relevant Category-Specific Newsletters.

Articles• 1 Article $500• 3 Article $1,200• 5 Articles $2,000• 10 Articles $3,750

Videos• 1 Video $250• 3 Videos $700• 5 Videos $1,000• 10 Videos $1,850

Custom Article Campaign $7,500 • 1,500 word article written by a LabRoots author• PDF of article and a full-bleed printable version• 468x60 banner ad in 3 trending newsletters• 5 posts on relevant LabRoots social media profiles• Article housed on LabRoots com website

Custom Infographic Campaign $9,950 • Using client content & written by a LabRoots author• 468x60 banner ad in 3 trending newsletters• 5 posts on relevant LabRoots social media profiles• Infographic housed on LabRoots com website

Combined Campaign $15,000• Custom Article & Infographic

Half-Day Virtual Symposium $25,0004 Hour Event Maximum (Smaller ½ day event)1 Virtual Booth (additional booths available)Additional Webinars *Studio costs covered by sponsor 1-2 webinars $2,500 each Marketing• Email Blasts x 4• Social Media x 4 (Facebook, Twitter & Linkedin)• Banner Ad x 1 month• Blog Post or Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2

Trending Newsletters)

Scheduled Virtual Event $30,0001-2 Day Event & 12 Months On-Demand (Typical)Exhibit Hall (Up to 5 virtual booths)Additional Webinars *Studio costs covered by sponsor 1-5 webinars $4,000 each6-10 webinars $3,000 each10+ webinars $2,000 each Marketing• Email Blasts x 5• Social Media x 5 (Facebook, Twitter & Linkedin)• Banner Ad x 1 month• Blog Post • Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2

Trending Newsletters)

Persistent Virtual Event $35,000An ongoing event that runs for 12 months.

This option is recommended if you plan to add additional Webinar Presentations or Product Launches throughout 2020-21.

Exhibit Hall (Up to 5 virtual booths)Additional Webinars *Studio costs covered by sponsor 1-5 webinars $5,000 each6-10 webinars $4,000 each10+ webinars $3,000 each Marketing - PRIOR TO MAIN EVENT LAUNCH• Email Blasts x 3• Social Media x 6 (Facebook, Twitter & LinkedIn)• Banner Ad x 1 month• Blog Post • Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2

Trending Newsletters)Marketing - FOR EACH WEBINAR SERIES AFTER MAIN EVENT LAUNCH• Email Blasts x 3• Social Media x 3 (Facebook, Twitter & LinkedIn)• Banner Ad x 2 Weeks• Blog Post • Newsletter Posting & Banner Ad (1 WAVE + 1

Trending Newsletter)

Additional OptionsCustom Virtual Lab $5,000 eachAdditional Virtual Booths $1,500 each P A C E Continuing Education $2,500CME Continuing Education $5,000 - $10,000Virtual Learning Courses $2,000 per coursePoster Hall $2,500Job Fair $5,000 - $10,000Gamification $5,000Blacklisting/Whitelisting/Entitlements $1,000

Additional MarketingEmails (bucket discounts) $550 CPMBanner Ads $2,500/monthSocial Media Posting (bulk discounts) $450/PostPress Release $100 each

Webinars1 Webinar $15,500Contact your LabRoots sales rep to learn about First Timer webinar rates

Webinar Packages3-pack Series ($10,000 ea) $30,0005-pack Series ($8,200 ea) $41,00010-pack Series ($6,150 ea) $61,500Please contact your sales rep to learn about additional webinar package options

Webinar ExtrasAdditional Reporting $100/hrExtra Prep, Training, Dry Runs $250/hrBlacklisting/Whitelisting $1,000CME Credits $5,000/webinar

Webinar LibraryPricing includes customizing of microsite tabs (i e Overview; Resources, etc )New Business:New webinar pack/client $2,000Renewal next year $1,500Create Library for Existing Webinars:Initial, plus per webinar $2,000

For webinars produced AFTER Jan 1, 2018: $100 per webinarFor webinars produced BEFORE Dec 31, 2017: $250 per webinar

Renewal next year $1,500

Translation Services(Per Language Per Webinar)

Audio $3,000 - $5,000Text Closed Caption $1,000 - $1,500

Custom Virtual Events

Build Out Venue• Microsite/Reg Page• Lobby/Entry Point• Auditorium• Resource Center• Lounge

Webinars (1-3 Max)ProductionSupportLicenseHosting

All Custom Virtual Events Include:

• 1 Banner Ad for 1 Month• 3 Newsletter Sponsorships• 1 Email Blast to 10K Recipients• 5 Social Media Posts• 5x Sponsored Article

or Video Campaign

Contact LabRoots for a Custom Package Built to Meet Your Needs

$9,500 TRIAL

Social Media• Per post $450• 10 posts ($400 ea) $4,000• 25 posts ($350 ea) $8,750• 50 posts ($300 ea) $15,000• 100 posts ($250 ea) $25,000

Note: Video is better than text for higher ROI and engagement

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LabRoots provides next generation digital

marketing opportunities which allow you to target

your message to specific groups of scientists and

medical experts. For pricing, custom proposals or

general information please contact us at:

Advertise: [email protected]

For Press Inquiries: [email protected]

Marketing Questions: [email protected]

Production Questions: [email protected]

Feedback for us: [email protected]

Continuing Education: [email protected]

Support: [email protected]

Looking for a Job: [email protected]

For other information: [email protected]

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Suite 107 PMB 427

Yorba Linda, CA 92886

Tel: +1.714.463.4673

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