03 put your business in motion become a mobile enterprise icty

© 2013 IBM Corporation

Put your business in Motion: Become a Mobile Enterprise

Put your business in motion – Become a Mobile Enterprise

Girish Dhanakshirur STSM, Master Inventor, IBM Worklight Development

2 2 © 2013 IBM Corporation

Five mobile trends with significant implications for the enterprise

1. Mobile is primary 91% of mobile users keep their device within arm’s reach 100%

of the time

5. Mobile enables the Internet of

Things

Global Machine-to-machine

connections will increase from 2 billion

in 2011 to 18 billion at the end of

2022

2. Insights from mobile data

provide new opportunities

75% of mobile shoppers take

action after receiving a

location based messages

4. Mobile must create a

continuous brand experience

90% of users use multiple

screens as channels come

together to create integrated

experiences

3. Mobile is about transacting

96% year to year increase in mobile cyber

Monday sales between 2012 and 2011

Customers

Employees

Partners

Citizens


125+ patents for wireless inventions in 2012, bringing the total to 270

1H

Emptoris Rivermine Telecom Expense Management

2012

IBM announced: IBM Mobile Foundation

IBM Endpoint Manager

Named leader in interactive design

IBM acquired: Tealeaf CX Mobile

2H

IBM announced:

Managed Mobility and MAPM Services and IBM Security Access Manager for Cloud and Mobile

IBM announced: IBM Mobile Development Lifecycle Solution

IBM announced: IBM Connections Mobile

IBM acquired:

IBM Cast Iron

2013 1H

IBM announced: IBM acquired:

Urban Code DevOps Platform

Expanding out mobile portfolio with new capabilities


Industry Solutions

IBM & Partner Applications

Banking Insurance Transp

ort

Telecom Government Retail Healthcare Automotive

Application & Data Platform

Str

ate

gy &

De

sig

n S

erv

ice

s

Cloud & Managed Services

Devices Network Servers

Deve

lop

me

nt &

Inte

gra

tion

Se

rvic

es

Management Analytics Security

IBM MobileFirst Offering Portfolio


Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom Government Retail Healthcare Automotive

Stra

tegy

& D

esi

gn S

erv

ice

s

Cloud & Managed Services

Devices Network Servers

Deve

lop

me

nt &

Inte

gration

Service

s

Management Analytics Security

Application & Data Platform

IBM MobileFirst Offering Portfolio


IBM MobileFirst Platform offers:

Native, web, or hybrid app development

Tools to build & test high quality apps for many devices

Management, security, continuous delivery & distribution of apps

Easy connectivity to existing data & services for mobile usage

On-premises or managed service delivery

For clients who need to: Quickly develop and deploy high quality mobile apps across multiple platforms

Seamlessly connect rich mobile applications to enterprise data and services

Key offerings:

IBM Worklight

IBM Rational Test Workbench

IBM Mobile Application Platform Management Services

IBM MobileFirst Platform


IBM Worklight Components Overview

Reporting for Statistics

and Diagnostics

Public App Stores

Worklight Application

Center

Development Team Provisioning

App Feedback Management

Enterprise App Provisioning

and Governance

2 Device Runtime

Cross-Platform

Compatibility Layer

Encrypted and

Syncable Storage

Runtime Skins

Server Integration

Framework

Ap

pli

cati

on

Co

de

3

Worklight Console

5

Unified Push and SMS Notification

Development and Operational Analytics

App Version Management

En

terp

rise B

acken

d S

yste

ms &

Clo

ud

Serv

ices

Worklight Server

User Authentication

and Mobile Trust

Mashups and Service

Composition

JSON Translation

Adapter Library for

Backend Connectivity

Sta

ts a

nd

Lo

gs

Ag

gre

ga

tio

n

Unified Push Notifications

Client-Side App Resources

Direct Update

Mobile Web Apps

4

Geolocation Services

HTML5, Hybrid, and Native Coding

Optimization

Framework

Integrated Device

SDKs

3rd Party Library

Integration

Bu

ild

En

gin

e

Worklight Studio

SDKs

Functional

Testing

WYSIWG Editor

and Simulator

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

Mobile Web

Desktop Web

1

Enhanced crash & platform-level exception capture

Location-based event handling


Challenges • Company estimated 40 percent of its future

business would come from providing mobile • A solution that would provide

• Scalability needed to support high volumes of data

• Significant numbers of users and • Sizable development team.

Solution Implemented IBM Worklight software to

support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed.

Benefits Able to develop mobile apps quickly and

efficiently, supporting future business growth at a lower cost than its previous provider could offer.

Gained scalability to support higher data and user volumes once the mobile apps were deployed.

“We utilize a hybrid/HTML5 approach to achieve our goals with Worklight

using web technologies (HTML, Java Scripting, CSS) everywhere we can,

and native code where we need to.”

#1 US digital bank has shipped industry-leading mobile capabilities and has

many more on the way


Scan & Certify

Instrument

Test

Integrate Obtain Insight

Manage

Deploy

Design & Develop

The IBM mobile application development lifecycle


Objective #1: Enhance enterprise productivity

Enable anytime access to

enterprise data and functions

Design for mobile: leverage

sensors, context, and convenience

to accelerate productivity

Leverage new form factors to

optimize IT delivery for role-based

needs of the workforce

Attract new millennial talent to the

enterprise

Product catalog and order tablet application

for sales personnel


Objective #2: Transform processes for customer interaction

Scan equipment at client sites

Access administrative and technical information

Find and fix location discrepancies … (logged at B,

actually located at A)

Call time-and-location aware support numbers,

open support tickets, view SLA

Ecommerce integration: View related products and

special offers—place orders from smartphone

View contract terms, technical and configuration

details

Example: Elmec IT equipment lease management


Objective #3: Extend the enterprise’s business network in

new ways

Instant access to information

(orders, customer history, etc.)

provide a more seamless

experience to the end customer

when multiple parties participate in

a business process

Provides new channels for 3rd

party goods & services to surface

to the end user [the “app store”

analogy is everywhere!]

Credit card provider aggregates offers from retail

partners

Offers are scoped by geo-location for “augmented

reality” experience


Web Mobile

Monolithic apps Many task-oriented apps

Mouse & keyboard driven Multiple sensors driven (touch, camera, GPS, etc.)

Least common denominator browser approach

(1) Many different endpoint combinations (type, OS, screen sizes, etc.); user experience highly tailored to the device

Centralized server execution De-centralized intelligent endpoints

Centralized code distribution & controlled rollout

(2) Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions)

Trusted execution behind the firewall

(3) Code runs in an environment outside of the enterprise’s control (consumers, BYOD)

Always connected Many times offline or limited bandwidth

Optimized remote load Optimized local responsiveness

Static context Context (e.g., location, speed of travel) varies and is being exploited to create new experiences

IT delivery for mobile: how it differs from the web


The platform & analytics portfolio provides a technology platform

to meet these objectives by:

Enabling business & IT to deliver a multi-channel experience (form factors, device types, and touch points) that is consistent, cost effective, and compelling

Enabling the marketing, line-of-business, and customer support leaders to deeply understand the customer experience and improve it

Facilitating skills transition so talent can be sourced cost effectively

Providing an open technology approach to protect the enterprise from rapidly changing delivery models

Protecting the enterprise from new forms of mobile risk

Transforming an organization’s innovation process & operational capabilities for rapid, repeated mobile delivery


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Magic Quadrant for Mobile Application

Development Platforms

Ian Finley, Van L. Baker, Ken Parmelee,

David Mitchell Smith, Ray Valdes, Gordon

Van Huizen

Aug 7, 2013

This Magic Quadrant graphic was published by

Gartner, Inc. as part of a larger research note and

should be evaluated in the context of the entire

report. The full report is available at

http://ibm.co/13TU2Dm

“As unprecedented numbers of enterprises

build mobile applications, the

mobile application development platform

market continues to grow and evolve rapidly.”

Gartner has recognized IBM as a leader in the Magic Quadrant

for Mobile Application Development Platforms

http://ibm.co/13TU2Dm


03 put your business in motion become a mobile enterprise icty

Technology

ibm connections mobile

mobile data

ibm worklight development

mobile users

mobile portfolio

ibm worklight software

mobile usage

mobile trends