03 facebook

Facebook Pages

(Note not profiles*)

1. Set Up

• Set your objectives? How will we measure them?

• Who are we targeting? • Naming (facebook.com/username)• About• Page Favourites

2. Design Assets

Cover pic: 851 x 315 Profile pic: 160 x 160

3. Content Plan

• What are you going to write about?– Local National Global, include offline marketing

• How often?– Work out best time of day

• Write the text– Less than 250 chars to score 60% more engagement!

• Source images– Creative Commons, happy customers, show how…

• Schedule posts

3. Interaction ManagementHandling Description

Ho Hum Discussion ending comment. Neutral in tone but firm.

Velocity Move on. Fast. End the thread.

Delete Remove offensive posts, not the entire thread.

Develop Cultivate the person as a contributor

Focus Sharpen attention to specific subjects

DM Have a ‘behind the scenes’ conversation

Respond Answer questions

4. Insights

Thank You!