DIGITAL CONTENT Usage of illegal sources ONLINE CONTENT 27% 33% 25% 15% 40% 13% BULGARIA 25% 22% Main digital content accessed from illegal sources 70% 91% 49% 0 45 90 56% 85% 29% BULGARIA EU Films and series Music Games Main reasons to choose illegal sources 42% 33% FASTER TO ACCESS 68% 67% PERSONAL USE ONLY 46% 38% PRICE Reasons to stop using illegal sources Availability of affordable content Bad personal experience Risk of punishment 57% 58% 22% 28% 35% 36% Harm to artists / creators 22% EU BULGARIA EU BULGARIA EU - Youth IP perception and online behaviour - BULGARIA Intentionally Unintentionally Don’t use Don’t know Intentionally Unintentionally Don’t use Don’t know
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03 Bulgaria Infographic - EUIPO · 2016-04-19 · BULGARIA 25% 22% Main digital content accessed from illegal sources 70% 91% 49% 0 45 90 56% 85% 29% BULGARIA EU Films and series
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DIGITAL CONTENTUsage of illegal sources
O
NLI
NE
C
ON
TEN
T
27% 33%25%15% 40%13%
BULGARIA
25% 22%
Main digital content accessed from illegal sources
70%91%
49%
0
45
90
56%
85%
29%
BULGARIA
EU
Films and series
Music
Games
Main reasons to choose illegal sources
42% 33% FASTER TO ACCESS
68% 67% PERSONAL USE ONLY
46% 38%PRICE
Reasons to stop using illegal sources
Availability of affordable content
Bad personal experience
Risk of punishment
57%58%
22%28%
35%36%
Harm to artists / creators22%
EU
BULGARIA
EU
BULGARIA
EU
- Youth IP perception and online behaviour -
B ULGARIA
Intentionally
Unintentionally
Don’t use
Don’t know
Intentionally
Unintentionally
Don’t use
Don’t know
42%45%
24%
0
20
40 33%
46%
19%
COMMUNICATING ON PIRACY AND COUNTERFEITING
Reasons to stop buying counterfeit goods online
P
HY
SICA
L
GO
OD
S
Main reasons to buy counterfeit goods online
72% 58% CHEAPER THAN GENUINE
INDIFFERENCE 24% 30%
Availability of affordable originals
Bad personal experience
Bad experience of friends/family
36%41%
29%27%
81%45%
BULGARIA
PHYSICAL GOODSBought counterfeit goods online
Main counterfeit goods purchased online
Your credit carddetails could be stolen 87% Counterfeit goods
and piracy are not cool60%Counterfeit goods can be bad for the environment65%Counterfeits and piracy harm creators and artists71%Counterfeits and piracycan take the job of someoneyou know