03 15 at 0935 teatre keynote erwin linnenbach

A New Strategy for RadioErwin Linnenbach

CEO REGIOCAST

Radiodays Europe15 March 2012

Barcelona

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Überschrift

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Überschrift

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Überschrift

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There Is No National German Radio Market

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Radio Advertising Market Shares in Europe

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REGIOCAST Deutsches Radiounternehmen

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2010: 1.000.000.000.000

1998: 26.000.000 2000: 1.000.000.000

Number of Websites

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„My Favourite Memory is the Future.“

Salvador Dalí

„Yo prefiero recordar el futuro.“

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Radio Will Be the Last Mass MediumThesis 1:

In 2020

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Radio will be the Last Mass Medium

Radio Will Be the Last Mass MediumThesis 1:

In 2020

Radio Will Be the Winner of Digitalisation Thesis 2:

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Text

Audio Video

Mass + Target Groups

targeted + addressable

Multiple Revenue Streams

Performance based

local, regional, national

The Empowerment of Radio

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90elf - THE Audio Brand for Soccer in Germany!

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90elf - THE Audio Brand for Soccer in Germany!

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Text

Audio Ads

Display Ads MobileDisplay Ads Online

Video Ads

Pay Apps Sponsoring

90elf – Multiple Revenue Streams

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In the Future…

…Traditional Audio Advertising Will Account for Only 20% of Total Revenues

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In the Future…

…The Value of a Listener Will Be Ten Times Higher than Today

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In the Future…

…Several Radio Presenters Will Earn More than € 1 Million.

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The German Radio Market Has the Greatest Development Potential across Europe

Thesis 3:

Until 2020

Radio Will Be the Last Mass MediumThesis 1:

Radio Will Be the Winner of Digitalisation Thesis 2:

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Thank You

for Your

Attention !