MTV Networks
02_MTVbook_web_optimized
Mar 22, 2016
MTV Networks MTV is a dynamic company, full of young people. They are growing rapidly, and the existing building is too small. The building should reflect the ideals of MTV Networks. MTV needed a building in Amsterdam that felt both ‘at home’, while containing state-of-the-art production facilities. 1 2 Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process. 3
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MTVNetworks
1
MTV
MTV is a dynamic company, full of young people.They are growing rapidly, and the existing building is too
small.
MTV needed a building in Amsterdam that felt both ‘at home’, while containing state-of-the-art production facilities.
The building should reflect the ideals of MTV Networks.
2
3
Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item
produced is an outcome of this process.
4
Initiate
WHY ?
The new headquarters is to be situated in an old industrial area of Amsterdam. It is part of a regeneration scheme for this
location. We must keep the existing structure, along with the original look of the buildings exterior.
Several production companies, such as MTV, Nickelodeon and TMF will use the building. It should include meeting rooms,
editing suites, studios, offices, a restaurant and welcome area.
Special attention should be paid to lighting and soundproofing. The atmosphere should be ‘open’ but with
private areas. It should be ‘hip’ but professional; a great place to work, overlooking the water in Amsterdam.
5
6
Research
7
Research includes workshops with everyone that will use the building. We are trying to find that ‘MTV feeling’.
8
Research
Studios Entrance Central Area
Outside Lot
9
Meeting roomsOffices
Restaurant
The workshops lead to ‘Moodboards’ that create atmospheres for various areas of the building.
10
Concept
11
The original structure of the building is kept intact.We open a central area around which everybody works.
12
Explore
13
Initial sketches of the building.
14
Explore
15
The design develops into large open spaces and quiet production rooms. Graphics and animations are kept purely
for integrated screens.
16
Explore
17
Studios Editing rooms Hall Reception
The functions of the building become more defined, and material choices are made.
18
Explore
19
A large, hanging meeting-room overlooks the central hall. All materials are kept to natural colours, except elements of
high-gloss red and video screens.
20
Finalise
21
Cross section of ‘Hall A’ and Reception Area.
22
Finalise
23
Final computer presentation. All structures, materials and lighting are added to give the
client the closest representation of the final design.
24
Production
25
Production begins; opening-up the central hall.
26
Production
27
1st floor balcony towards entrance.
28
Production
29
Editing suites in the central hall. Lighting and sound-proofing were important considerations.
30
Production
31
Various materials and finishes.
32
Production
33
View from the offices through the original structure, over the central hall.
34
Production
35
Industrial heritage and modern media.
36
Production
37
Various sound proofed film studios.
38
Production
39
Restaurant overlooking the water.
40
Production
41
Top floor offices.
42
Production
43
Management offices and meeting rooms built through the steel structure.
44
Production
45
Top floor office with access to balcony.
46
Production
47
“...and Action!” - The opening party.
48
For more information please contact:
QuA AssociatesGrasweg 61
1031 HX AmsterdamThe Netherlands
P: +31(0)20 494 6565F: +31(0)20 494 6500
