02. Content exercise

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Spring 2012 Social Media Study Tour

#springstudytour

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Hands-on Learning & Content Exercise

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Outline

Connecting

Generating Content

Sharing

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Connecting

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Connecting

Meet many people this week. Not as valuable if just one-time interactions.

Find out where they or their institutions are on social media and connect, follow, like, etc.

Some will follow you back, creating lasting relationships—who knows where it can lead.

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Connecting: LinkedIn

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Connecting: Twitter

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Connecting: Twitter

Follow the list, which includes study tour participants, swissnexers, and people we will meet (will add more as we go):

@SwissEdSocial/studytour2012

Tour Hashtag:

#springstudytour

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Connecting: Facebook

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Connecting: Blogs, YouTube, Google+, etc.

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Generating Content

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Generating Content

Once you’ve connected, engage.

Don’t just follow, but add to conversation: re-tweet (RT), ask questions, include useful links, express opinions & ideas, say thank you.

Be creative. Post photos, video, blog posts, comments, etc.

swissnex will do this daily during the week.

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Generating Content: Multimedia

http://www.youtube.com/swissnexsanfrancisco

http://www.flickr.com/groups/swissedsocial/

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Generating Content: Blogging Your Thoughts

Mon-Fri study tour content analyzed and reflected on; lessons learned posted by guest bloggers—you.

Each evening, teams of 2-3 will work together to compile thoughts (500 words or less is fine, just a few paragraphs). swissnex covers Sun and wrap-up posts.

Submit at night or early morning to Megan to post. [email protected]

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Content Exercise: Teams

Mon: David Spring, Annika Glauner, Lara Canonica

Tues: Marcel Blattner, Cindy Eggs, Ladina Caprez

Wed: Simone Brandenberg, Manuel Nappo, Magdalena Egli

Thurs: Carole Varone, Daniel Ducommun

Fri: Herwig Dämon, Gilda Schertenleib, Philippe Fabian

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Generating Content: Blog http://socialmediaswitzerland.org/blog/

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Sharing

Paper.li

http://paper.li/SwissEdSocial/1316546533

“Social Media Study Tour Daily”

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Sharing

Storify

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Your Voice: Don’t be camera shy

We want to hear from you. Will ask you to express goals and opinions on camera & will capture activities of trip through photos and video.

Testimonials key to tracking progress, identifying opportunities to help further, and reporting to sponsors Gebert Ruf and SER.

Feature story for swissnex magazine on program. Photos invaluable to tell story in compelling way.

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Testimonials & Photo Schedule: Friday, March 23, 2012

4:30pm: Marcel Blattner, Simone Brandenberg, Lara Canonica

4:50pm: Ladina Caprez, Herwig Dämon, Daniel Ducommun

5:10pm: Cindy Eggs, Philippe Fabian, Annika Glauner

5:30pm: Manuel Nappo, Gilda Schertenleib, David Spring

5:50pm: Carole Varone, Magdalena Egli

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Have fun!

“Experience is the best way of learning.” - swissnex San Francisco