02. Berger Overview)

Berger Paints Bangladesh Limitedhttp://www.bergerbd.com/

About Berger

Berger Paints is one of the oldest names in the paint industry, yet, it is one of the most technologically advanced companies in the country. It is constantly striving for innovating superior quality products and services. With more than 250 years of rich heritage, Berger manufactures world class paints for all kinds of substrates and also provides unparallel services.

Berger’s inception was laid out in 1760 by a German national named Louis Berger, who started dye and pigment making business in England. Louis involved his family into the business and eventually changed the status of the company to Louis Berger & Sons Limited. The company grew and expanded rapidly with a strong reputation for excellence in innovation and entrepreneurship. In the initial years, Louis successfully refined the process of manufacturing Prussian blue, a deep blue dye. This dye was widely used for the uniforms of many European armies of that time. Production of dyes and pigments evolved into production of paints and coatings, which till today, remains the core business of Berger. The company grew rapidly, by establishing branches all over the world and through mergers and acquisitions with other leading paint and coating manufacturing companies.

Berger Paints started ‘painting’ Bangladesh since independence. Over the past few decades, Berger has evolved and transformed itself in becoming the leading paint solution provider in the country with a diversified product range that caters to all your painting needs.

Berger has heavily invested in technology and Research & Development (R&D) compared to any other manufacturer in this market. Investment in technology and plant capacity is even more evident from the establishment of Powder Coating and Emulsion plants at the Dhaka factory. The state-of-the-art Dhaka factory is an addition to Berger's capacity, making it the paint giant in Bangladesh. It sources raw materials from some of the best known names in the world. The superior quality of Berger's products has been possible because of its advanced plants and strict quality controls that match international standards.

With its strong distribution network, Berger has reached almost every corner of Bangladesh. Nationwide Dealer Network, supported by 8 Sales Depots strategically located at Dhaka, Chittagong, Rajshahi, Khulna, Bogra, Sylhet ,Comilla and Mymensingh has an unmatched capability to answer to paint needs at almost anywhere in Bangladesh.

Berger's one of the prime objectives is to provide best customer support-connecting consumers to technology through specialized services like free technical advice on surface preparation, color consultancy, special color schemes etc. To bolster customer satisfaction, Berger offers Home Decor Service from where one can get an array of services pertaining to painting.

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The product range includes specialized outdoor paints to protect against adverse weather conditions, ColorBank, Superior Marine Paints, Textured Coatings, Heat Resistant Paints, Roofing Compounds, Epoxies and Powder Coatings. In each of these product categories, Berger has been the pioneer. Besides, Berger offers illusions-the first designer paint solution in Bangladesh. The company also launched Power Bond adhesive, lnnova Wood Coating in collaboration with Sherwin-Williams, Vehicle Refinish in collaboration with world renowned PPG-USA, Texbond binder to cater to the growing needs of the customers.

Apart from business, Berger Paints has added another dimension to its social responsibilities by contributing to the well being of the autistic children in Bangladesh from 2009. Berger Paints Bangladesh Limited has been promoting the young and creative talents of the country through Berger Young Painters’ Art Competition (BYPAC), Berger Award for Excellence in Architecture (BAEA), Berger Award Programme for the Students of Architecture of BUET (BASAB), Scholarship Programme for the students of Architecture Discipline, Khulna University.

Vision

Being socially committed ethical company, we will increase our turnover by 100 percent in every 5 years.

Mission

We will remain the number one or two in all categories in which we operate.

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History

1760

In 1760 a visionary German named Louis Berger, founded dye and pigment making business in England. Louis involved his family into the business and formed the company Louis Berger & Sons Limited. The company grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue, a deep blue dye - a color widely used for the uniforms of many European armies.

1950

Berger commenced the paint business in the Indian sub-continent from 1950. Initially the paints were first imported from Berger UK and later from Berger Pakistan.

1970

In 1970, Berger Paints Bangladesh Limited (BPBL), formerly known as Jenson & Nicholson, had set up its 1st paint factory at Kalurghat, Chittagong. The shareholders were Jenson & Nicholson (J&N), Duncan Macneil & Co. Limited and Dada Group.

1971

Duncan Macneil subsequently sold their shares to the majority shareholder J&N Group. The Dada Group's share was ultimately vested with the Government of the People’s Republic of Bangladesh after the independence of the country in 1971.

1980

The name of the company was changed from J&N (Bangladesh) Limited to Berger Paints Bangladesh Limited.

1990

The company has established a subsidiary company named Jenson & Nicholson (Bangladesh) Limited. The core business of the subsidiary was trading and indenting and its 100% share is owned by Berger.

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1995

Establishment of Double Tight Can Manufacturing Plant at Nasirabad, Chittagong under the umbrella of subsidiary company Jenson & Nicholson (Bangladesh) Limited.

1999

Establishment of Most Modern State-of-the-Art Paint Production Plant at Savar, Dhaka.

2000

In August 2000, J&N Investment (Asia) Limited UK, the majority shareholder of the company purchased the government shareholdings.

2002

Completion of the construction work of Corporate Office building on own land at Dhaka.

2003

Relocation of Corporate Office from Chittagong to Dhaka.

2004

Establishment of Powder Coating Plant at Savar, Dhaka.

2005

In December 2005, the company got listed with Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE).

2006

Establishment of Emulsion Plant at Savar, Dhaka.

2009

Implementation of SAP accross the company.

Subsidiary Company

Jenson & Nicholson (Bangladesh) Limited

Home Décor

Home Décor, Dhanmondi

House# 39/B (new), 311 old, Road # 16 new, 27 (old),

Dhanmondi R/A, Dhaka-1207

Phone : 02-8126669

Email : [email protected]

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Sales Offices

01. Dhaka Depot & Sales Office02. Chittagong Sales Office03. Rajshahi Sales Office04. Khulna Sales Office05. Bogra Sales Office06. Sylhet Sales Office07. Comilla Sales Office08. Mymensingh Sales Office09. Barisal Sales Office

Want colors that speak for a greener planet? Look for Berger Paints.

Berger has always been pioneer in introducing technology driven, innovative and environmentally friendly painting solutions in Bangladesh. At Berger, we believe in preserving the natural balances to maintain a healthy environment for us as well as for future generations.

Driving by the social commitment and responsibility towards safety of natural environment, we have already eliminated lead from most of the household decorative paints and now the full range of Berger ColorBank products is lead-free.

Spirit of going green is also incorporated in all kinds of new product development initiatives. Jensolin Self Leveling Epoxy (SLE) – a latest addition to Berger industrial products category is not only lead-free but also free of Volatile Organic Compound (VOC). We promise to keep the green endeavor ongoing in all new products.

BERGER BUSINESS LINES

Decorative Industrial Marine Powder Coating Adhesive Textile Brush & Roller Pre-Treatment Chemicals Auto Refinish Woodcoating BreatheEasy

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Decorative

Premium emulsions, regular acrylic emulsions, distempers, fine quality enamels, exterior finishes, textured finishes, automotive refinishes- you would expect a company like BERGER, the premier paint company in Bangladesh, to have leading brands in all these categories. Yes, BERGER does.For Decorative Product Details, please visit our Product Catalog page.

DecorativeInterior

Berger offers a range of Decorative paints for your different types of Interior walls.

Concrete

Berger offers a range of Decorative paints for your Interior Concrete surface.

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Ceramic Brick / Fairfacing

Berger offers Decorative paints for your Interior Ceramic Brick / Fairfacing surface.

Metal

Berger offers a range of Decorative paints for your Interior Metal surface.

ExteriorBerger offers a range of Decorative paints for your different types of Exterior walls.

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Concrete

Berger offers a range of Decorative paints for your Exterior Concrete surface.

Ceramic Brick / Fairfacing

Berger offers a range of Decorative paints for your Exterior Ceramic Brick / Fairfacing surface.

Metal

Berger offers a range of Decorative paints for your Exterior Metal surface.

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Wood

Berger offers a range of Decorative paints for your Exterior Wood surface.

Bamboo / Cane

Berger offers a range of Decorative paints for your Exterior Bamboo / Cane surface.

Products Decorative Industrial

Marine

Powder Coating

Adhesive

Textile

Brush & Roller

Pre-Treatment Chemicals

Auto Refinish

Woodcoating

BreatheEasy

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Wood

Berger offers a range of Decorative paints for your Interior Wood surface.

Bamboo / Cane

Berger offers a range of Decorative paints for your Interior Bamboo / Cane surface.

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Industrial

This is a different segment of Berger's wide range of paints mostly being used for the industries both as raw materials and as protective paints for the equipments and buildings.

Berger has an answer to almost each of your need when it comes to painting.For Industrial Product Details, please visit our Product Catalog page.

Marine

Bangladesh is a riverside country with a large no. of big & small rivers and their tributaries. Moreover, it has a large sea coastal area with Bay of Bengal.

Because of this facility a good proportion of transportation is being done by sea & river. Bay of Bengal is well known for its fish reserves. Our fishing trawlers & boats are engaged in fishing in Bay of Bengal.

We have two sea-ports and a good no. of river ports. A good no. of ships are coming to and going out from these seaports. Large no. of sea-coasters, launches, trawlers, barges, country - boats are plying everyday through sea-coasts and rivers.

So huge activity could be seen in sea-ports, river- ports, dockyards & dry-docks. Besides there are shore and off-shore constructions, Pontoons, Buoys, oil/gas rigs, underground or underwater pipelines.

To cater to the need of maintaining these vessels & other constructions Berger has introduced a wide range of Marine paints suitable to withstand rigorous marine weather both at sea & sea-coasts and also at river & river-ports.

Berger is here to help you choose the kind of protection you need for your belongings.For Marine Product Details, please visit our Product Catalog page.

Powder Coating

Powder Coating is one of the modern approaches to painting. Powder Coating can last for lifetime upon proper application on a prepared surface.

Powder Coating manufacturing plant at Berger has been set up at Dhaka Factory in 2004. This is the first of its kind in the country and employs the very latest technology available till date. Through this powder coating product, under the brand name of 'Suprakoat', Berger is meeting major portion of the demand of the local market.

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The advantages of Powder Coating are given below:

Super Tough Film Resistance to UV wavelength and atmospheric corrosion

Almost 100% efficient and totally eco-friendly finish

Finish from gloss to matt to antique, textured to metallic etc.

Shade most contemporary

For Powder Coating Product Details, please visit our Product Catalog page.

Adhesive

PowerBond- Synthetic Resin Adhesive-SHBerger Paints has introduced PowerBond, Synthetic Resin Adhesive-SH. PowerBond is a premier quality water based adhesive that gives the highest bonding strength suitable for furniture industries, this product is lacquer proof and resistant to heat and water, having high coverage which will add value to the related industries. PowerBond is available at the dealers' outlet across the country. The product was launched in December 2007 and has already been appreciated by the end users for its bonding performance and high value for money.

PowerBond SRPowerBond SR is a solvent based adhesive that guarantees maximum bonding capacity with versatile uses. It can be used for furniture using formica, fixing upholstery, joining formica to particle boards, joining foams in sofas, fixing tubes, tires and even leather.

For Adhesive Product Details, please visit our Product Catalog page.

Textile

Being a technology driven company, Berger stepped into textile sector with import substitute innovative product propositions. It has introduced Printing Binder and Finishing Agent under the brand names of TexBond PD & TexBond FA respectively; both have been developed with the same principle of Berger - to offer products with uncompromising quality. Our textile products are APEO free and have been produced under a Stringent Quality Control System to meet the requirement of the foreign buyers. Textile factories can get these products at competitive prices which will match international standards.

For Textile Product Details, please visit our Product Catalog page.

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Brush & Roller

To ensure the best painting solution with quality paints, painting tools also play very important role on any kind of surface. Realizing the need for quality painting tools in Bangladesh market, Berger has started marketing of paint brush from 2009 and roller in 2011 under the brand name "Feather".

Presently Feather brush is available in different sizes from 1 inch to 5 inch. This brush is unparalleled in its quality due to its certain features as-

# Sufficient natural bristle# Strong bonding# Seasoned wood handle with stainless steel frame# Good coverage

For Brush & Roller Product Details, please visit our Product Catalog page.

Pre-Treatment Chemicals

Metal pre-treatment is the process of coating a metallic object with one or more layers of another metal Paint (liquid/powder) to enhance, alter or finish its surface with certain desired properties. It can improve an object's appearance, provide corrosion or abrasion resistance, increase conductivity, lubricity as well as wear resistance and render items non toxic. By changing the object's properties, the economy of production, useful life and use of the object can be improved.

Berger is offering pre-treatment Chemicals of Chemetall- Rai India Ltd, a German based leading company in the world for surface treatment and performance chemicals. Using these product ranges will create thin films on the metal surface that are key to performance of most coating on metals.

For Pre-Treatment Chemicals Product Details, please visit our Product Catalog page.

Auto Refinish

Berger Paints (BD) Limited, the absolute market leader in Bangladesh Paint Industry with more than 50% market share, has been maintaining the leadership resulting from diversified conventional and technology driven offerings, relentless efforts for product diversification, strategic alliance with world reputed organizations in different areas, investment in infrastructure development, wide distribution network to reach every nook & corner of the country and commitment to the stakeholders. As a part of diversification plan, Berger has signed an

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agreement with PPG Industries, USA for exclusive distributorship of PPG products in Bangladesh.This accord has inspired and opened up a great opportunity for the vehicle owners and users to experience world class Autocolors.

PPG Industries is a leader in its markets; is a streamlined, efficient manufacturer; and operates on the leading edge of new technologies and solutions. PPG enables the uncompromising collision center to gain competitive advantage in its local market by implementing state-of-the-art repair process solutions that incorporate innovative technology and repair processes, support services and tools.

Features/Benefits:

Repair process excellence - fast cycle times Superb product and color consistency

Color leadership

Global benchmark in technical training & process expertise

Universal toners for basecoat/single layer

Fast, simple compact system

Spectral grey undercoats

Engine bay repair Process

Minor repair system

Quick and accurate color matching

Products

1. Nexa Autocolor 2K- Premium range of Autocolor solution manufactured at PPG's plant in Stowmarket, England.

2. Bilux, ACS and V-Fleet - Economy PU paint products with a complete solution for Auto refinishers.

For Auto Refinish Product Details, please visit our Product Catalog page.

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Woodcoating

Berger Paints introduced complete wood coating solution under the brand name Innova in collaboration with Becker Acroma Italia SpA, leading wood coating solution provider in Europe.

This brand offers the complete range of PU based lacquer coatings for wood and MDF board. Berger Innova products have all the characteristics of a high performance finish which includes superb film transparency, matt to high gloss finish, excellent protection against household chemicals (water, tea, coffee, etc.), high resistance to scratches and abrasion from daily use. They are suitable for use on a range of manufactured articles including: furnishings, chairs, kitchens, tables, doors, office furniture, etc.

For Woodcoating Product Details, please visit our Product Catalog page.

BreatheEasy

Consumers of Bangladesh have their utmost trust in the quality of Berger's paints. Keeping in line with other developed countries, Berger uses the latest technologies to fulfill consumer demands over the years, which have always strived to be environmentally friendly. It always emphasized on the consumer's needs and desires, thus creating a product range that is completely consumer centric. As the world is tackling various issues on climate changes, Berger too has been an earnest participant towards this cause, solemnly vowing to stop the environmental degradation so that they can give the next generation a decent place to live. Rooting from the same thought, Berger introduces a new interior emulsion 'Breathe Easy'.

Why is it special?

Breathe Easy is a unique paint and the first of its kind in Bangladesh that will completely change your impression towards paints. Breathe Easy will provide your house with a healthy environment with a touch of nature for your walls. Its low VOC formula helps prevent any air pollution. So the lingering odor one experiences from the freshly painted walls will be no longer there, making your house comfortable for you to live in even while being painted. Breathe Easy is a healthy paint for a healthy lifestyle.

Size and Packaging

Available in 3.6 liters and 0.9 liters pack.

Shades

Breathe Easy is available in ColorBank's 101 shades.

Usage Area

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Breathe Easy Emulsion is an interior wall finish, which can be applied on all types of smooth plasters, false ceiling, asbestos sheet, concrete etc.

SURFACE PREPARATION

New plaster surface: It is advisable to allow new plastered surface to dry adequately before painting. Ensure that the surface is free from loose particles and any greasy/oily substance by cleaning the surface with emery rubbing paper or wire brush.

Repainting: Previous coatings of lime wash, distemper etc. must be thoroughly scraped off. Earlier coatings of emulsion based paint need not to be removed if the coatings are in sound condition. However, the gloss/sheen of such coatings must be removed by thorough sanding. Cracked or flaked paint must be removed completely. Fungus affected areas require separate adequate treatment. Repair the cracked portion of plasters and areas affected by leaks, drainage etc., well prior to painting. Allow the surface to dry sufficiently.

On new/old walls: Apply 100% thinned Robb Water Based Sealer as primer. Dry the wall for at least 4-6 hours. Then apply two coats Robb Wall putty with a 6-8 hours interval. After proper drying (overnight) of wall putty, rub down the wall with sandpaper to provide a sound surface. Apply one coat of Breathe Easy thinning with 100% water as the prime coat and allow the surface to dry at least 24 hours. Now the surface is ready for paint application.

APPLICATION

Breathe Easy Emulsion can be applied with brush or roller. Apply 2 coats of Breathe Easy Emulsion as the finish coat within 24 hours interval.

Dilution for application:

Brush - Paint : Water = 3:1 (By volume)Roller - Paint : Water = 4:1 (By volume)

CAUTION

- Do not overthin.- Use the thinned paint within 12 hours.- Do not retain the thinned material beyondrecommended time.

Berger Breathe Easy is an odorless paint. That's why when you paint your house with Breathe Easy you don't get any bad odors.

It contains Anti-Microbial properties that resist the growth of bacteria and other microbes on the paint film, so that the walls of your home will remain completely safe and healthy for your

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family for many years to come.The 'Stain-Free' formula in Breathe Easy helps keep walls looking brand new for a long time. Because of this special formula, common dirt and stains can hardly affect your walls. However, if your walls are affected by tea-coffee stains, handprints and the marks from your children's color pencils, you can easily wash them off more than 5000 times with soap water without affecting the color and tone of the paint Breathe easy gives the walls an impeccable long lasting finish with a touch of soft sheen suited for healthy living. When walls are painted with any shades of Breathe Easy, the rooms look more spacious, thus giving you a more aesthetic interior.

To make Breathe Easy even safer for human and especially for children, it is kept free of Alkylphenol Ethoxylate (APEO). It is lead free and environment friendly.

It contains very minimal amount of volatile organic compound (VOC), therefore it prevents emission of greenhouse gases, thus, the environment of the house remains fresh and very comfortable to live in.

For BreatheEasy Product Details, please visit our Product Catalog page.

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with a view to bolstering consumer satisfaction through total paint solution, Berger Paints Bangladesh Limited introduced “Berger Home Décor” on June 15, 2002 . In course of time, Berger Paints Bangladesh Limited has spread its horizon to bring the services at the doorstep of customers. Berger Home Décor has three offices which are situated at Dhanmondi, Banani and Uttara in Dhaka and four more in Chittagong, Comilla, Khulna and Sylhet.

The services of Home Décor include:

Advice on surface preparation Right paint selection

Color scheme

Dealer selection

Experienced painter

Besides Berger Home Décor offers illusions, a premium brand for fashion in walls. One can choose from its variety of 51 illusions designs.

By calling simply in the numbers, one can make query or seek available services from Home Decor. According to the nature of query, Home Décor provides solutions.

The contact numbers are:

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Dhanmondi : 02-8126669 Banani : 02- 9872428

Uttara : 02-8918250

Chittagong : 031-618807

Comilla : 081-63403

Khulna : 041-722262

Sylhet : 0821-2831237

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Berger Paints is always updated with the change of modern times, always embraced with contemporary propositions. Hence we can assure you of shades and textures beyond your imagination.

Color shadesThe ranges of colors available to you are offered in unlimited options. Name it and get it. From the suppleness of a pastel tranquil shade to the vibrancy of a wild vivid color is what we proudly present to you.

Home HarmonyBerger Illusions, no doubt, is the most trendy and yet the most sophisticated "Fashion for your Walls." Each of the shade and texture speaks for itself. Hard to deny, these shades and innovative textures are created with the idea to endow with something for anyone and everyone.

Home DécorEnsuring round the clock service Berger Paints brings to you Home Décor, your most reliable one stop solution to your painting need. "Just one call… That's all." The Home Décor team will shoulder your

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hassles with a unique touch of professionalism.

Wood CoatingsTo paint your furniture was never been so easy. Berger offers the complete range of PU based lacquer coatings 'Innova' for wood and MDF board. Innova have all the characteristics of a high performance finish which includes superb film transparency, matt to high gloss finish, excellent protection against household chemicals (water, tea, coffee, etc.), high resistance to scratches and abrasion from daily use. They are suitable for use on a range of manufactured articles including: furnishings, chairs, kitchens, tables, doors, office furniture, etc.

Paint CalculatorUse our paint calculator to determine your exact painting requirements. This innovative tool will guide you to the perfection

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BRIDAL CollectionTo care is to love… To share is to live… Life is complete when the perfect someone is always there for you to share and to care… Experience the divine togetherness and appreciate the feelings of your beloved. The bonding of marriage is so strong that it can make you do anything to express your emotions. You can relentlessly sing a romantic song for her and you can hardly stop yourself from complimenting her for the delightful meal… But can you stop for a while and think of filling up her

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dreams? The Bridal Collection for your walls is just the perfect thing to give to your love .One perfect house with unique shades for the walls is what every bride desires. Express your undying, devoted love and gratitude with the perfect house for a perfect couple.

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URBANE CollectionCan you manage to be polished and posh even when the stress of chores is at the peak? It is not as hard as it seems when Berger offers you an exquisite URBANE collection, which is sure to create an image of aristocracy for your home and reflect a mode of sophistication even when you are not at your best. A rare combination of trend and tradition, these shades come in blends of colors.

It is simply amazing how two colors can 'sing' together when side by side. Nothing captures this play of colors more than our trendy urbane range of shades

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LIBERTY collectionYouth is colorful. Youth is freedom. Youth seeks improvisation. Youth has the ability to build up a nation. The new Liberty collection from Berger Paints guarantees inspirational combination of endowment and kinship. Let the collection embellish your soul with freedom, strength and integrity.

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The rustic textures help soothe one's soul in this ever-busy and fast-paced life. Experience the freedom compiled with natural ecstasy captured in the brand new Liberty Collection, designed only for you. Do not forget "Freedom is unlimited"

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PARTYWEAR collectionAre you bored? You like to move & groove? Is time constraint keeping you away from exciting fun? Create a spark and bedazzle yourself. Let your walls play the beats for you. Let your room be the coziest dance floor… Call in your friends and make them envious. Because you now have THE PARTYWEAR collection to pamper your walls with charismatic attributes. Ignite the Zeal in you. The range of this collection offers you with shades that will reveal the enthusiastic self within you.

One choice you'd never regret. Live your life with all the happiness it can contain…because LIFE HAPPENS ONCE..!

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BEACHWEAR collectionCan you feel the roar of the blue sea? Want to wet your feet again on the wet sand dune over the shore? You yearn for yet another trip to the beach, but your exhausted life cannot afford time for that. Now you can surely afford a sea beach at your own house. Berger Beachwear collection is the perfect

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holiday destination for you to revive your sultry life. The vibrant colors and twitchy patterns are sure to contradict your life with a soothing tranquil retreat. Surf the blend of exciting, bold colors with the calmness of the rampant sea. Extract the pleasure of intense excitement from a wide range of shades offered from the BEACHWEAR collection. Life won't ever stop loving you.

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VALENTINE collectionLove is a symbol of perpetuity. It wipes out all sense of time, destroying all memory of a beginning and all fear of an end. Time is too slow for those who wait, too swift for those who fear, too long for those who grieve, too short for those who rejoice, but for those who love, time is eternity. Promise your beloved with an enduring relationship. Paint your warm heart in colors of love. Paint your walls with the new valentine collection. Make your beloved feel comfortable both from the inside and out. Show the truly romantic side of your soul through the fiery and romantic shades and designs of this loving collection, the VALENTINE collection. The shades come in with innumerous defined patterns to create a variation that replicate your feelings.

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KIDS' collection

Childhood is the most beautiful of all life's seasons. There is a garden in every childhood, an enchanted place where colors are brighter, the air is softer, and the morning is more fragrant than ever again. Berger Children Collection is sure to create a magical atmosphere for your children's room. See your children charmed by the magical spell and dainty of colors… Although your children need your presence more than your presents, let your children appreciate your care. Give your precious child that cherished childhood and make them feel your presence.

Gone are the days of blue for boys and pink for girls… Being young is more than two ambiguous shades. Remember, children are young only once and every child is an artist. It is solely your responsibility to make their creative dreams come true. Make their childhood memorable and educative with the new collection for Children. Bring your children in a close acquaintance with interesting patterns and shades that brings a smile to your little ones' faces.

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Woodcoating

Berger Paints introduced complete wood coating solution under the brand name Innova in collaboration with Becker Acroma Italia SpA, leading wood coating solution provider in Europe.

This brand offers the complete range of PU based lacquer coatings for wood and MDF board. Berger Innova products have all the characteristics of a high performance finish which includes superb film transparency, matt to high gloss finish, excellent protection against household chemicals (water, tea, coffee, etc.), high resistance to scratches and abrasion from daily use. They are suitable for use on a range of manufactured articles including: furnishings, chairs, kitchens, tables, doors, office furniture, etc.

For Woodcoating Product Details, please visit our Product Catalog page.

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Factories Dhaka Factory Chittagong Factory Powder Coating Plant Emulsion Plant

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Quality Policy:

ISO 9001 : 2008

We at Berger Paints Bangladesh Limited are Committed to achieving total consumer satisfaction.

We commit to project ourselves as an ethical and socially responsible company.

We commit to continue as the market leader through consistent sales growth, increasing productivity and developing new products befitting consumer needs.

We shall ensure continual improvement in our operations through utilization of our highly professional and dedicated team, proper process management and participation of our stakeholders.

We shall set measurable targets at appropriate stages and shall continuously monitor them.

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Prolinks

Prolinks is a dedicated division of Berger Paints Bangladesh Limited which facilitates Builders, Architects and Engineers to directly source right products and services. The Prolinks team is entrusted with maintaining a seamless interface among Paint Specifiers and Berger Paints' Sales, Marketing, R&D, and Manufacturing functions.

The objective is to provide specifiers with complete basis for recommending coatings, technical services, etc. Prolinks experts assure specific solution to specific problems, whether it is a particular product and shade that needs developing, special climatic factors that need to be considered or application factors that have to be observed.

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Social Commitment

In the increasingly conscience-focused market places of the 21st century, the demand for more ethical business processes and actions is increasing day by day. Berger Paints Bangladesh Limited chalked out CSR policies that ensure business operations that follow ethical standards.

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We just do not strive for making money but do business in keeping the 3 Ps in mind -people, planet and profit.

Berger Young Painters' Art Competition

Berger Paints Bangladesh Limited has been patronizing art for more than a decade. In continuance of its commitment, Berger Paints has been organizing Young Painters' Art Competition (BYPAC) since 1996. This particular initiative of Berger Paints has highly encouraged the young aspiring artists of Bangladesh.

Every year, young painters from different parts of Bangladesh participate in the competition. The winners are selected by a Jury board comprising of prominent artists of the country.

For the past two years Berger Paints has also been giving Lifetime Achievement Award to venerated artists for their immense contribution and influence in the field of art of Bangladesh.

Berger Award for Excellence in Architecture

Berger Paints Bangladesh Limited contributes in the field of Architecture by arranging Berger Award for Excellence in Architecture. Berger introduced the Berger Young Architects' Award back in 2003, the first of its kind in Bangladesh. To widen the horizon, in 2007, the award was classified into two categories, namely "Berger Award for Excellence in Architecture" and "Berger Young Architects' Award", so that the award can inspire the mature as well as the young architects. The winners are selected by a jury board with eminent architects as its members. The event is arranged bi-annually. Berger Paints also arranges exhibitions showcasing the projects submitted in the competition.

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Scholarship Program for BUET students

As part of its corporate social responsibility, Berger Paints introduced Berger Award Programme for the Students of Architecture BUET (BASAB) in 2006, in collaboration with the Department of Architecture, BUET to promote the young architects, to give them a real life experience and inspire them to go further.

Awards are given in four categories, these are:

Berger Best Design Award Berger Best Portfolio Award

Promising Designer Award

Berger Travel Grant

Scholarship Programme for Khulna University

From 2011, Berger Paints will provide scholarship for the students of Architecture Discipline of Khulna University. Besides, Berger will also contribute to the KUAD-BERGER Resource Corner of Khulna University where all the latest learning resources of architecture will be added.

Aid in Natural calamities

In an effort to contribute to the infrastructure restoration of the Sidr affected area of Majher Chor, Berger Paints had provided free paints. Berger Paints also contributed TK. 10 lakhs in the government fund in 2007 for flood affected victims to help rebuild lives.

Social work for Autistic Children

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In Bangladesh, an approximate of 10percent of the population suffer from various disabilities. Amid them, a large number of children are autistic. Although autism is not curable but timely diagnosis and behavioral therapies can bring about a substantial improvement in the condition. Being committed to the society, Berger Paints Bangladesh Limited (BPBL) contributes to the well being of the physically and mentally challenged people of Bangladesh giving focus on autistic children. Recently BPBL has selected some organizations namely as SEID Trust, Autism Welfare Foundation (AWF), Society for the Welfare of Autistic Children (SWAC), Scholars Special School, Tauri Foundation, Deepalay etc. who are working with autistic children to facilitate them with better infrastructural support.

Contribution in Prothom Alo Fund for Acid victims

Berger Paints has provided a donation of Taka Three Lakhs to the Prothom Alo Trust for Assistance of Acid Victims, as a part of the company's corporate social responsibility. The Daily Prothom Alo, the leading national daily newspaper, has founded the trust as an initiative for support and assistance for women who have been victims of acid violence.

Jenson & Nicholson (Bangladesh) Limited (JNBL)

Berger Paints Bangladesh Limited owns 100 percent shares of Jenson & Nicholson (Bangladesh) Limited. The company was involved in trading and indenting of different raw materials of paint until 1995. It has started production and marketing of tin containers from 1995 and printing of tin sheets from 1997. JNBL also cater 3rd party fulfilling the requirement of its parents company Berger.

Financial Accounting and Treasury

"BPBL reports certain amount of money as earnings on its invested capital". This statement, naturally a question, comes as obvious, how BPBL did so? The answer of this question lies in a series of accounting transactions, followed by the principles that form the basis of a true and fair statement of Financial Statements.

Our team is responsible to deal with all the financial transactions complying all policies and practices of the Company and generate required number of external and internal reports for all stakeholders.

Zero tolerance of treasury management, efficient receivable and payable management, minimize the corporate risk is our core area of work. The responsibility of treasury department is the

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management and control of future cash flows, optimal use of all available resources and the management of the risk related to those cash flows / resources. Correct accounting transaction is important for the treasury department because of the potential effect on organization's financial results. If all the cash flows are known, the risks related to these expected cash flows need to be assessed. An efficient and effective treasury management can manage and control various risks i.e. market risk, credit risk and liquidity risk.

Handling all these areas, ensure us a better Working capital management and efficient financial management on day to day basis. Minimizing risk and maximizing net return of all stakeholders are the key focus of BPBL Finance and Treasury team by ensuring good corporate governance and practice.

Supply ChainSupply chain as a competitive edge to the business growth by ensuring effective service and support to technical, sales and marketing by focusing on systems, process and people which add value in the long term to top and bottom line growth of the company. Supply chain management (SCM) at BERGER is the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. In essence, Supply Chain Management integrates supply and demand management within and across companies.

Berger defines SCM as the two-way management of the flow of goods, services and information from suppliers to manufacturers, wholesalers, distributors/dealers, stores — to the end user. SCM is especially critical for the paint & coating industry because of the ease of spoilage.

A consumer products company remains profitable only if it has the right product at the right price in the right place at the right time. However, getting these stars to line up only happens when "the entire supply chain works as one." Seen that way, SCM becomes a branding issue. When BERGER places its logo on a product, the logo represents "a seal of quality." Protecting that quality makes BERGER responsible for its entire supply chain. Consumers don't care if a supplier or distributor had a problem. "If something goes wrong in the supply chain, it ruins things for the consumer/end user,".

Our mission is to:

Optimize and consolidate resources and processes for a low-cost but efficient Develop and manage simplified and effective supply network to achieve a high level of service

Create a continuous improvement culture driven by performance measures and reward

Now a days, Supply Chain management is considered as the Company's "Growth Enabler" and "Cost Optimizer" for which BERGER has restructured the Supply Chain of Berger Paints Bangladesh Limited as per followings to enhance the overall effectiveness as well as efficiency at both functional and operational level.

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1. Demand & Supply Planning Unit2. Customer Service & Distribution Unit

3. Logistics Unit

4. Purchasing Unit and

5. Vendor Development Unit

Budget and Cost ControlBPBL has its Budget and Cost Control (BNCC) function to undertake the financial planning and operational monitoring across the company. A complete set of MIS providing insightful analysis on operations in both a planning environment as well as actual transactions is generated to support management .Control and monitoring extends to the co ordination of the actions planned on the basis of the review of the MIS in order to support the functional departments to bring the desired results.

Planning function is operated for annual and quarterly timeframe and also at each business change scenario to reflect the change in financial performance compared to the annual projection. The planning function includes feasibility study of the new projects under the company business diversification program.

A full fledged monitoring on the operation on a monthly time frame is operated under the BNCC function. Monitoring function is sometimes exercised as and when required basis in addition to the monthly routine.

The business operations in the following dimensions is monitored under the Budget and cost control domain:

a. Volume management ( Sales, Production and capacity utilization). b. Contribution Management( Profitability of the products resulting from actions related to

Product Pricing , RM sourcing , RM usage parameters etc).

c. Expense Management.

d. Working capital Management.

e. Fixed asset Management.

BNCC team is formed keeping the above dimensions in mind and has highly skilled professionals at different managerial level.

BNCC extensively uses the company information system (SAP) and plays a significant role in maintenance and development of the system. BNCC is basically the central point in company MIS management.

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BPBL has thus set up a BNCC department which plays an active role in management to take care of its control and monitoring objective with the close monitoring of the operations using financial management techniques and information system (SAP) and by maintaining a planning process which is capable to response in a dynamic business situation.

Internal Audit

Berger Paints Bangladesh Limited regularly conducts internal audit for all of its business units (including functional departments and offices). These audits cover production facilities, research and development activities, selling and marketing activities, supply chain functions, human resources and administration, financial management systems, information systems, sales centers and décor service activities. A team of auditors conduct the internal audit in two phases. The first phase comprises of a periodic review of all the business units. The second phase involves the assessment of business units that require immediate attention to measure effectiveness, efficiency and economy.

The mission of the internal audit department is to ensure that the BPBL's operations are conducted according to the highest standards by providing an independent, objective assurance function and by advising on the best business practices. Through a systematic and disciplined approach, the internal audit department helps the company to accomplish its objectives by evaluating and improving the effectiveness of risk management, control and governance processes.

The prime objective of internal audit department is to examine and evaluate whether the BPBL's frame work of risk management, control, and governance processes, is adequate and functioning properly. In addition, the objectives of internal audit department include advising and recommending senior management for improvements in internal control and risk management systems.

To maintain the independence of audit department from other BPBL departments and offices, the department reports administratively to the Managing Director and functionally to the Audit Committee. To permit the rendering of impartial and unbiased judgment essential to the proper conduct of audits, internal auditors will be independent of the activities they audit. To maintain objectivity, internal audit is not involved in day-to-day control procedures. Instead, each business unit is responsible for its own internal control and efficiency.

Sales & Marketing

To communicate the message of delivering the high standard of products for diversified executions, marketing department formulates strategies that competitors often describe as fierce, but to us, that's how we work. Achievement in being the best did not come overnight, but rather, it was the persistent dedication on consistent effort to deliver our promises to the customers. If we term our marketing department as the brain, then our sales department would be the muscle.

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Neither one can flourish without helping each other. At Berger Paints, it is the team effort between marketing department and the sales department that makes it possible to bring you the best painting solutions at affordable prices. Maintaining liaison with nationwide dealers and also ensuring that Berger products are available everywhere, our sales department is a big asset for Berger Paints.

Marketing Department communicates internally on how to bring innovative painting solutions to meet the needs of various wants. Linking consumers' needs with the capacity of fulfilling them, the marketing department supervises Home Décor centers throughout the country. Marketing department also co-ordinates various events and activities as part of Berger’s Corporate Social Responsibilities. For the last two years, Berger has been contributing to the welfare of autistic and differently challenged children of Bangladesh. In addition to that, the department is also involved in organizing BAEA (Berger Award for Excellence in Architecture), BASAB (Berger Award for the Students of Architecture, BUET), BYPAC (Berger Young Painters’ Art Competition), Scholarship Program for the students of Architecture, Khulna University etc.

Research & Development

The Research and Development wing at Berger Paints boasts of housing the best chemists in the country. The highly professionally trained scientists receive the best training from famous paint making houses, use of modern laboratories with latest and precision equipment, work jointly with researchers of other organizations, and play significant role in developing cost effective formula. The R&D unit works relentless with the objective of improving product quality, redefining/ re-engineering processes for ensuring higher productivity, minimizing wastes and complying with environmental regulations. Development of new products and selection of new sources of materials tie up the R&D efforts with Marketing and Supply Chain activities in the organization. Berger R&D can be proud of making quality paints and adhesives available to every house in Bangladesh at the most affordable price.

Information Technology

At Berger Paints Bangladesh Limited, we employed a number of highly technically skilled professional to keep up with the rapidly growing need for Information Technology. Berger is an IT driven company. In today's world, companies with effective 'information technology' are achieving their business goals with ease. We adamantly believe that information technology is of no use if it is not informative. Developing innovative 'info tech' not only helps us to attain our business goals but also give us a cutting edge in serving our customers better. Through our strong nationwide infrastructure for communication and data transfer, world renowned ERP system (SAP), own Data Center with world class hardware, in house experienced Development Team and System Administrators we are able to remit and process information with a click of a button.

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Production

Berger Paints Produces decorative, industrial, marine, coatings along with binders/different polymers (for paints and textile industry) and adhesive in its two factories located in Dhaka and Chittagong. The factories employ modern technologies for the purpose that includes automatic and semi-automatic production and filling lines. Production and quality testing machine from famous makers in Asia, Europe and America ensures precision of operations and enviable quality of the product. Raw materials of consistent quality from renowned brands are being used and the best of the professionals in the industry oversee the production and quality assurance operations. People, mostly engineers and chemists, who are considered as the most valuable resources at Berger, are selected from the pool of best academicians and professionals in the country, and are trained in home and abroad on technical and managerial aspects. Berger thus ensures manufacture of the best quality products at most competitive cost employing green manufacturing techniques.

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