01.26.12 Introducinggoldfireconnect Webinar

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Ken Klapproth

Vice President, Product Marketing

Connect. Collaborate. Innovate.

Connecting engineers on-demand to the

information, insights, people, &

expertise needed to accelerate product

development.

Nothing [Plows] Like a Deere

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Nothing Runs Like a Deere

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Nothing Runs Like a Deere

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Technology / market landscaping

Understand trends and evolutions

Design a new product or system

Design a hybrid system

Diagnose and fix product defects

Improve product to achieve a specific goal

Identify potential failure points

Develop risk mitigation strategies

Patent strategies

Find new markets for existing IP

Opportunity to Innovate in Developing Products

New Product Development

Risk Management

Product Improvement

Leverage IP

Market Analysis

A Community That Innovates M

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Product Development Process

Master Innovators Strategic Collaborators

Goldfire Innovator Goldfire Connect

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The Goldfire

Platform

The Foundation for a Community of Innovation

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Innovation Intelligence Platform

Patented Semantic Question Answering Engine

Connects People To All Resources For Innovation

Content: Internal, external, across language & format

Market trends: Competitors, technology, industry

Communities: X-discipline, internal/external experts

Automated tools: Solve problems, fix/prevent defects,

generate optimal ideas

Semantic Engine

Methodologies Researcher ITA Internal External

Goldfire Intelligence

Goldfire Modules

Goldfire Connect Research Focused Product

Knowledge Enablement

Collaboration

Market/Technology Assessment

Strategic Collaborators Solve Daily Problems

Daily/Hourly Frequency

Operational Efficiency Eliminates Redundancy

Reclaim Wasted Time

Leverage Tribal Knowledge

Silo Environments, etc.

Goldfire Innovator

Full Featured Product

Concept generation

Problem Solving

Methodologies

Master Innovator User

Next Generation Products

Project Initiation

Find/Quantify Break

Through Ideas

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Goldfires Semantic Difference

Relationship between words unknown

Yet these contaminants can falsely trigger the sensor if they build up on the included emitter or receiver. To prevent such false triggering manufacturers

incorporate an alarm output into the sensor circuitry.

receiver emitter

falsely

trigger

alarm

sensor

contaminants

prevent

?

Keyword Search Ill-suited to Product Development

Google cannot

discern the difference

Yet these contaminants can falsely trigger the sensor if they build up on the included emitter or receiver. To prevent such false triggering manufacturers

incorporate an alarm output into the sensor circuitry.

Yet these contaminants can falsely trigger the sensor if they build up on the included emitter or receiver. To prevent such false triggering manufacturers

incorporate an alarm output into the sensor circuitry.

Yet these contaminants can falsely trigger the sensor if they build up on the included emitter or receiver. To prevent such false triggering manufacturers

incorporate an alarm output into the sensor circuitry.

Yet these contaminants can falsely trigger the sensor if they build up on the included emitter or receiver. To prevent such false triggering manufacturers

incorporate an alarm output into the sensor circuitry.

contaminants trigger

Cause Produces Effects

sensor

Subject Action Object

Manufacturers incorporate alarm

Whole Consists of Parts

sensor includes receiver

Purposefully Tuned for Product Development Delivers Relevant Answers

Semantic Technology Unique to Goldfire

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Goldfire Connect

Introducing Goldfire Connect

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Introducing Goldfire Connect

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Knowledge

Enablement

Researcher Capabilities

Precision Access to Relevant Concepts

Question-Answering Technology

Understands meaning of natural language content classifies & matches questions to answers based on concept categories or types of questions

Knowledge Navigator

Explore, discover and analyze facts based on relevant concept categories

Research Guide

Capture, synthesize, and collaborate the process of navigating and discovering facts and answering questions

Researcher Benefits

Find solutions to product requirements & functional questions

See answers in order of ranked relevancy

Explore concept categories & topic lists

Optimize & accelerate research efforts

Leverage corporate expertise & avoid re-inventing the wheel or repeating past mistakes

Access concepts outside area of expertise

Surface key concepts without sifting through piles of irrelevant results or lengthy documents

Minimize design cycles & rework costs

Research concept feasibility & prior usage

Ensure only validated ideas go to development

Capture research thinking & rationale

Collaborate & communicate research activities

Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Answers to the Questions You Dont Think to Ask

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Answers to the Questions You Dont Think to Ask

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Answers to the Questions You Dont Think to Ask

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Far Beyond Your Browser History

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Collaborate Across the Globe and Languages

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Collaboration

Goldfire Collaboration Capabilities

Collaboration Repository Project coordination; Model & Report Libraries

Automatic concept re-use from stored projects

Community Problem Sharing Context sensitive problem-solving discussion threads fully

integrated throughout Goldfire

Threads semantically processed for reuse

Expert Identification Profiles of employee expertise created via semantic analysis

of available documents

Questions routed to the appropriate Experts

Visibility & Notification Status & statistics of projects, queries & problem-sharing

activities across the company

Goldfire Collaboration Benefits

More efficient use & reuse of people resources

Connect people with people based on what they know

Better leverage cross-functional, cross-language teams

Faster & easier to communicate & collaboratively solve problems

Automatically leverage enterprise community dialogues

Integrate & support research and problem-solving activities

Capture & reuse discussions as innovation information asset

Automatically leverage past problem-solving models

Know what your corporation already knows

Avoid rework, reinventing the wheel, repeating past mistakes

Get the optimal solution in an accelerated time-frame

Collaborate for Better Solutions Faster

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Collaborate for Better Solutions Faster

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Market/Technology

Assessment

Innovation Trend Analysis Capabilities

Identify a companys core technologies & key inventors

Company profile analysis

Compare innovation profiles of multiple companies

Competitive analysis

Identify established and emerging technology trends,

and the key companies involved

Technology analysis

Assess a technologys value or roots

Backward and forward patent citation maps

GOLDFIRE INNOVATOR

Innovation Trend Analysis Benefits

Enhance future technology planning & strategy

Understand competitors & their technology directions

Validate the feasibility of ideas

Understand make vs buy opportunities

Break into new markets; work around blocking IP

Protect, leverage & extend your own IP

Discover & Understand Market Trends

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Compare & Contrast Companies IP Activities

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Analyze Technology Trends

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Summarizing the Goldfire Impact

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Understands and

Supports:

R&D Product development Product improvement Technology analysis QA Problem solving Patent research

Knowledge Enable

Critical Engineering

Activities

Benefits:

Faster time to market Reduced costs Better solutions New markets Knowledge reuse

Goldfires Patented Technology:

Reads and understands

every document,

transforming it into

meaningful engineering

intelligence.

Inside or Outside your

Organization:

ECM systems PLM/PDM repositories Email Intranets Network Drives World Wide Web Goldfire Intelligence

Access Relevant

Content from Almost

Any Source

Transform it into

Actionable Engineering

Intelligence

Reduce Costs / Increase

Revenues

Understands and

Supports:

R&D Market research Product development Product improvement Technology analysis QA Problem solving Patent research Expert identification

Knowledge Enable

Collaborative

Engineering Activities

Internal

Goldfire Intelligence

External

Free Trial on Springer Premium Content

SpringerLink: Leading global collections on science,

engineering, medical, biomedical, & chemistry

60 days beginning Feb 1st

Goldfire index automatically available to customers in

Europe, the Americas, parts of APAC

Research results link to Springer website for content

Find out more: http://InventionMachine.com/Springer

Wrap Up

Company at a Glance

Invention Machine is the leader in semantic

research featuring advanced Q&A technology

BLUE GLOBE

INSTEAD

World-class, patented semantic engine

Goldfire: First application targeting collaborative product development

Award-winning software provider with hundreds of customers in more

than 40 countries

Based in Boston, with offices in six countries and a global network of

distributors and partners

Join Us Again in February for a Case Study!

Topic: Goldfire: An Effective Tool for Technology Scouting

Date: Wednesday, Feb. 22nd

Time: 10:00AM EST

Guest Presenter: Alain Jacques, Associate Director of External Innovation, Colgate-Palmolive

Interested in learning more about the Springer trial ?

Please visit InventionMachine.com/Springer

Contact Information

Web: InventionMachine.com Email Ken at: [email protected] Phone: +1.617.305.9250

Social Media:

@InventionMachin

http://www.linkedin.com/company/Invention-Machine

http://www.YouTube.com/InventionMachine

http://www.facebook.com/InventionMachine