01 Strategy Map(Introduce)

(Strategy Map) (.)(.) 081-8855365, 081-9518499 E-mail:[email protected] (Strategy Map)

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1: BSC 3: (Strategy Map) 2: (Strategy Map) ?

1 BSC

(Strategic Implementation) (Measurement) (Alignment and Focus) Kaplan, Robert S. and Norton, David P.BSC ?

Balanced Scorecard ..... (Strategic Implementation) (Tell the story of your strategy) (Help align all of the organization resources to focus on strategy) (Measurement) (Use of measurement to drive strategy) (Measurement help people to be more specific about strategy)Balanced Scorecard (Management Systems)BSC = Focus + Align

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The Balanced Scorecard - A Framework To Describe, Measure & Manage StrategySource: Kaplan and Norton, Strategy-Focused Organization, 2001.The Balanced Scorecard provides a framework and mechanism to integrate strategy formulation and strategy executionInternal Process PerspectiveFinancial PerspectiveLearning & Growth PerspectiveCustomer PerspectiveReturn on InvestmentPriceQualityTimeFunctionImageRelationshipValue PropositionSources of GrowthSources of Productivity++Build the BrandMake the SaleDeliver the ProductService ExceptionallyRevenue StrategyProductivity Strategy1.The economic model of key levers driving financial performance2.The identification of targeted customer segments and their value proposition3.The process-focused view of the business using the value chain4. The intangible assets necessary to drive performanceStaff CompetenciesTechnology InfrastructureClimate for ActionA Balanced Scorecard tells the story of the strategy

Measurement is the language that gives clarity to vague concepts Measurement is used to communicate, not simply to control Once built, the scorecard becomes the basis for a new management systemFinancial PerspectiveProfitabilityGrowth Shareholder Value The VisionCustomer PerspectivePriceServiceQualityInternal PerspectiveLearning and GrowthNew SkillsContinuous ImprovementIntellectual Assets ? ? ? ?Cycle TimeProductivityCostThe Balanced Scorecard Provides a Four Perspective Framework to Translate Strategy Into Operational Terms

2005 by the Balanced Scorecard Institute. All rights reserved. 1 212

Balanced Scorecard MISSIONWhy we existVALUESWhats important to usVISIONWhat we want to beSTRATEGYOur game planEMPOWERMENT / PERSONAL OBJECTIVESWhat I need to doTOTAL QUALITY MANAGEMENTWhat we must improve

(costing) Input Process OutputsOut-comes

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Vision / Mission / Core values 2. 23.14.2 5.35.16.27.37.4Learning / GrowthInternal ProcessStakeholder (Customer)Productivity (Financial)DriverSystemResults 4 Strategy Map1.27.2

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******BSC helps bridge the gap in implementing strategies.**********************