There are many ways to strengthen your brand by using LinkedIn including: Your Profile, Recommendations, Company Page and Groups. Remember that every employee is an ambassador for your organisation even when they don’t have much contact with customers, suppliers, partners or external contacts.
You should be helping them to be the best possible ambassadors they can be via their LinkedIn Profiles by sharing key aspects of this tutorial with them.
Every employee should be signing from the same song sheet!
Delegates will learn how to:
* Create a Professional Profile that is SEO friendly * Receieve more Recommendations from existing clients * Develop a Company Page to highlight your Products & Services * Use Groups to build long lasting customer relationships
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. Your Profile Branding Groups Company Page
Recommendationswww.52lists.com 2012 All rights reserved /
52lists
2. BrandingThere are many way to strengthen your brand by using
LinkedIn including: Your Profile Recommendations Company Page
GroupsRemember that every employee is an ambassador for your
organisation even when theydont have much contact with customers,
suppliers, partners or external contacts.You should be helping them
to be the best possible ambassadors they can be via theirLinkedIn
Profiles by sharing key aspects of this tutorial with them.Every
employee should be signing from the same song sheet!www.52lists.com
2012 All rights reserved / 52lists 3
3. Section 1 Your Profile Section 2 Recommendations Section 3
Company Page Section 4 Groupswww.52lists.com 2012 All rights
reserved / 52lists 4
4. Section 1YOUR PROFILEwww.52lists.com 2012 All rights
reserved / 52lists 5
5. Edit ProfileTo get started, left click on the Profile tab
and select Edit Profile: www.52lists.com 2012 All rights reserved /
52lists 6
6. Your NameTo change your name, left click on the Edit
link:LinkedIn are very strict about their naming convention so dont
put a company name or something at theend of your name for
advertising or marketing purposes.If you need to contact LinkedIns
customer service department and you havent abided by their
namingconvention then they will not help you unless you rectify the
error! www.52lists.com 2012 All rights reserved / 52lists 7
7. Your HeadlineTo change your headline, left click on the Edit
link:It is VERY important to customise your Headline by including
searchable keywords that are relevant toyour brand.Use the pipe
symbol | or comers , to separate the words (120 char. limit) as per
the example below: Image Consultant | Business Coach | CEO | LION |
Invites Welcome | I Never IDK | Top Linked www.52lists.com 2012 All
rights reserved / 52lists 8
8. Your IndustryTo change your industry, left click on the Edit
link:It is important to choose an Industry that you want to be
associated with:The only way to show up in the Advanced Search
results of a [Selective Industry Search] is for you tohave
associated that Industry with your profile. www.52lists.com 2012
All rights reserved / 52lists 9
9. Your PhotoTo change your photo, left click on the Edit Photo
link:It is highly recommended that you include a photo in your
LinkedIn profile to attract Invitations. Choose a photo that
reflects your branding and follow the steps www.52lists.com 2012
All rights reserved / 52lists 10
10. Company NameBefore you add a Current or Past position,
create a Company Page (see Section 3) if one doesnt exist.If one
does exist then select it from the Company Name drop down box as
you type the first few letters:If the company you choose has a
Company Page on LinkedIn then a small icon will appear next to
theentry on your profile:Anyone reading your profile will beable to
hover their mouse overthese icons to initiate a Pop Upscreen
containing more detailsabout the company: www.52lists.com 2012 All
rights reserved / 52lists 11
11. Current PositionTo change or add a current position , left
click on the Edit Current link:In addition to your official job
title, also include some relevant searchable key words in the Title
field: Example: Managing Director, Public Speaker, Business Coach
www.52lists.com 2012 All rights reserved / 52lists 12
12. Past Position(s)To edit or add past positions , left click
on the Edit links or scroll down to the Experience section and
leftclick on the + Add a position :In addition to your official job
title, also include some relevant searchable key words in the Title
field: Example: Managing Director, Public Speaker, Business Coach
The more past positions you add, the more you are likely to be
found! www.52lists.com 2012 All rights reserved / 52lists 13
13. EducationTo edit or add education details, either left
click on the Add A School link or scroll down to the
Educationsection and left click on the Edit link:Listing your final
years of education is ample for most professionals. www.52lists.com
2012 All rights reserved / 52lists 14
14. WebsitesYou can add URLs to up to three (3) websites on
your profile which will provide additional backlinks anddirect
relevant traffic to the sites.You can either choose the default
website names or customise the text by selecting Other from
theWebsites drop down menus: www.52lists.com 2012 All rights
reserved / 52lists 15
15. TwitterYou can add multiple Twitter Accounts to your
profile to promote your business & your BRAND.To add a Twitter
Account, left click on the AddAccount link or to edit an existing
one, leftclick on the Edit link where you can manageyour Twitter
settings:www.52lists.com 2012 All rights reserved / 52lists 16
16. Public Profile (Display you Vanity URL on Business Cards,
Email Signatures, Websites etc.)LinkedIn automatically assigns you
a default URL to direct non-LinkedIn members to your profile.To
edit the default URL, left click on the Edit link:Now left click on
the Customize your public profile URL link:Type your Name or
Company Name and left click Set Custom URL:www.52lists.com 2012 All
rights reserved / 52lists 17
17. Profile Badge To access your Profile Badge, left click on
the Edit link of your Public Profile:Follow the instructions:
Branding! www.52lists.com 2012 All rights reserved / 52lists
18
18. SummaryTo change your summary, left click on the Edit link:
The Professional Experience & Add more searchable keyword in
Goals section is your chance to tell here: the world who you are
and is the most brandable part of your profile! Fill the
Specialties area with searchable keywords that you want your
Profile or Brand to be associated with.www.52lists.com 2012 All
rights reserved / 52lists 19
19. Skills & ExpertiseTo add or edit your skills &
expertise, left click on the Edit link:You can add up to 50 skills
in your profile which are all searchable text or keywords! Start
typing and the Auto Complete function will make suggestions or you
can define your own unique skills and add them: www.52lists.com
2012 All rights reserved / 52lists 20
20. Personal InformationTo add or edit your personal
information, left click on the Edit link:The vast majority of
LinkedIn users choose NOT to put their personal information in this
area of theirprofile to limit people marketing too them! We solve
this problem! + Standardise the DATAThe vast majority of LinkedIn
users choose NOT to put their personal information in this area of
theirprofile to limit people marketing too them!www.52lists.com
2012 All rights reserved / 52lists 21
21. Contact PreferencesTo edit your contact preference, left
click on the Change contact preferences link: This is the area
where YOU decide how other LinkedIn users may contact you! You can
even add a special note:www.52lists.com 2012 All rights reserved /
52lists 22
22. Additional InformationTo add or edit additional
information, left click on the Edit link:This section of your
profile allows you add a personal touch and show that you are not
all business. Fun Share Common Interests Successful! Left click
Save Changes: www.52lists.com 2012 All rights reserved / 52lists
23
23. ApplicationsLinkedIns Applications enable you to enrich
your profile, share and collaborate with your network, andget the
key insights that help you be more effective.They include
:WordPress, Blog Link, Projects and Teamspaces, Portfolio Display,
My Travel, SlideShare Presentations, Reading List byAmazon, Legal
Updates, E-Bookshelf, Box.net Files, Real Estate Pro, Polls,
Events, GitHub & Lawyer RatingsTo add or edit your
applications, left click on the Add an application link:
www.52lists.com 2012 All rights reserved / 52lists 24
24. Section 2RECOMMENDATIONSwww.52lists.com 2012 All rights
reserved / 52lists 25
25. OverviewA recommendation is a comment written by a LinkedIn
member to endorse acolleague, business partner, student, or service
provider.People interested in hiring or doing business with someone
often considerrecommendations in making their
decisions.Recommendations provide your LinkedIn profile with
additional credibility andare an excellent way of strengthening
your professional BRAND!Every LinkedIn member requires a minimum of
three (3) recommendations for their profileto be considered 100%
completed.Just like a referral, recommendations are a POWERFUL
SALES TOOL!www.52lists.com 2012 All rights reserved / 52lists
26
26. How Do I Request A Recommendation?To get started, left
click on the Profile tab and select Recommendations:www.52lists.com
2012 All rights reserved / 52lists 27
27. Option # 1 (Mass Request)Left click on the Request
Recommendations tab: Choose a current or past Job Title from the
drop down menu or add one: Left click on the LinkedIn icon to
select up to 200 connections to send your request too: Select your
preferred email address and customise the Subject: Replace the
default generated message with a more personalised one: Left click
Send:www.52lists.com 2012 All rights reserved / 52lists 28
28. Option # 2 (1:1 Personalised Request)Left click on the
Contacts tab followed by the Connections tab: Left click on the
Send message link:Search throughyour existingconnections andthen
left click ontheir name:www.52lists.com 2012 All rights reserved /
52lists 29
29. Continued Select one of your preferred email address from
the From drop down menu: Create a Subject that will catch the eye:
c/o Bill Smith *** LinkedIn Recommendation *** Write a personalised
message in the body requesting a LinkedIn recommendation: Left
click Send Message:www.52lists.com 2012 All rights reserved /
52lists 30
30. Option # 3 (Request + Instructions + Existing
Testimonial)Left click on the Contacts tab followed by the
Connections tab: Left click on the Send message link:Search
throughyour existingconnections andthen left click ontheir
name:www.52lists.com 2012 All rights reserved / 52lists 31
31. Continued Select one of your preferred email address from
the From drop down menu: Create a Subject that will catch the eye:
c/o Bill Smith *** LinkedIn Recommendation *** See next page for
sample instructions: Write a personalised message in the body with
detailed instructions requesting a LinkedIn recommendation that
incorporates an existing testimonial: Left click Send Message:The
best way to receive LinkedIn Recommendations is to send your
connections testimonials they havepreviously written about you and
/ or your company so they can reuse the words!www.52lists.com 2012
All rights reserved / 52lists 32
32. TipsA smart way to save time when you are sending
Recommendation Request messages is to use GoogleDocs, Notepad,
OneNote or Microsoft Word to create MASTER templates.All you then
need to do then is CUT & PASTE your preferred template into the
RecommendationRequest message field and personalise it as
needed:www.52lists.com 2012 All rights reserved / 52lists 33
33. Raw TextThis will make it easy for you to cut & paste /
customise your templates:PS: Feel free to copy this technique / you
will learn a LOT by responding to this request :)c/o Bill Smith ***
LinkedIn Recommendation ***Hi ,I am pleased that you were happy
with our services and would appreciate if you could recommend me on
LinkedIn by following these few simplesteps:# 1 Copy (Ctrl C) your
"Original Testimonial" from the bottom of this LinkedIn message to
the clipboard# 2 Go to my profile and then click on "Recommend
Bill" located under the BIG yellow box marked - "Suggest a Profile
Update for Bill"# 3 Select the 2nd option radio button "Service
Provider" & make the appropriate drop down menu selections# 4
Choose THREE attributes# 5 PASTE (Ctrl V) your "Original
Testimonial" in the "Written Recommendation" boxMUCH
Appreciated!Bill Smith - Managing DirectorACME
IT========================================================================================I
have been using ACME IT for years and I am very happy with them.
They are excellent at what they do. The websites they create are
beautifuland customizable. Their designer is very creative. Their
team is very professional and they get the work done fast. They are
easily reachable andreply to email and calls fast. I am continuing
to use their services and highly recommend them to anyone!
www.52lists.com 2012 All rights reserved / 52lists 34
34. Section 3COMPANY PAGEwww.52lists.com 2012 All rights
reserved / 52lists 35
35. OverviewWhat is a LinkedIn Company Page?Its a centralised
location where millions of LinkedIn members can go to stay in the
loop oncompany news, products and services, business opportunities
and job openings.For a business, its the opportunity to: Tell your
companys story; Highlight your products and services; Engage with
followers; Share career opportunities; and Drive word of mouth at
scaleIts also free so secure your Vanity URL so do it before
someone else does!www.52lists.com 2012 All rights reserved /
52lists 36
36. Adding Your CompanyTo add a NEW company; left click on the
Companies tab:Left click on the Add a Company link:www.52lists.com
2012 All rights reserved / 52lists 37
37. Continued Type in your preferred Company Name & contact
Email Address at the company: Check this box:Left click Continue:
Follow these instructions: www.52lists.com 2012 All rights reserved
/ 52lists 38
38. Vanity URLOne of the main reasons for creating your Company
Page ASAP is to secure your preferred Vanity URL:As with ALL Vanity
URLs facebook.com/???, youtube.com/??? & slideshare.net/???
they costnothing however when they are taken by someone else; they
are GONE FOREVER!www.52lists.com 2012 All rights reserved / 52lists
39
39. Find Your CompanyBefore you can add, edit or promote your
company you may need to find it.If it is not listed in the drop
down menu of the Companies menu then start typing the name of
thecompany in the Search for Companies box and left click on the
Search button: ACME ITwww.52lists.com 2012 All rights reserved /
52lists 40
40. Add Company DetailsLeft click on the Admin tools drop down
menu and select Edit:www.52lists.com 2012 All rights reserved /
52lists 41
41. Overview, Careers and Products & ServicesAs a bare
minimum, you should provide a summary of your Company in the
Overview tab. Select theother tabs to continue building your
Brand:www.52lists.com 2012 All rights reserved / 52lists 42
42. Section 4GROUPSwww.52lists.com 2012 All rights reserved /
52lists 43
43. OverviewBy starting or sponsoring a LinkedIn Group,
companies can benefit by: Building long-lasting relationships with
customers; Gaining exclusive access to an audience of
professionals; and Raising awareness and position yourself as a
thought leaderAs a member of LinkedIn Groups, you can: Connect with
like-minded professionals related to your industry in over a
million groups; Join discussions by sharing insights, posting
articles or creating polls; and Showcase your affiliation with
organisations by displaying group icons in your profileIts also
free so secure your Group Name so do it before someone else does!
www.52lists.com 2012 All rights reserved / 52lists 44
44. Choose a Group NameAs a business owner or manager, you have
two options to consider when you choose a Group Name foryour
company:Option # 1 (Protect Your Brand!)Use your company name,
derivative of your company name or an acronym as the Group
NameExample: Airborne Cloud Measurement Equipment Cloud Measurement
Equipment ACMEAs with ALL Group Names on LinkedIn they cost nothing
however when they are taken by someoneelse; they are GONE
FOREVER!Option # 2Your second option is to choose a generic Group
Name associated with the industry your companyoperates in. This
will potentially attract more people to join your group and allow
you to establish yourselfas a subject matter expert so you can
indirectly sell your products & services to your
members!Example: Test & Measurement Equipment www.52lists.com
2012 All rights reserved / 52lists 45
45. Creating Your GroupTo create a new group on LinkedIn; left
click on the Groups tab and select Create a Group from the dropdown
menu:You can either upload your company logo or design a new logo
specifically for the group and tick theUser Agreement check
box:Type in your preferred group name: www.52lists.com 2012 All
rights reserved / 52lists 46
46. Continued Select the type of group you want to create from
the Group Type drop down menu:Create a brief summary about your
group that will capture the interest of your target market!
Warning! You can only change the Summary and Description text a
maximum of five (5) times.Create a more detailed description about
the group for your members: www.52lists.com 2012 All rights
reserved / 52lists 47
47. Continued Provide a link between the Group & your
Company website and an email address for Group Members:Many group
owners choose the default Request to Join radio button however if
you dont plan to rejectanyone applying to join your group then why
not automate the process by selecting Auto-join!Note: You can
always EJECT any members that abuse the groups rules and guidelines
if needed. www.52lists.com 2012 All rights reserved / 52lists
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48. Continued Leave the default language as English:Make sure
the Location box is un-checked as there is no point putting
geographic restrictions on a group!Linking your Twitter
Announcements is also another great Branding opportunity:If you
select Create an Open Group, your Group will be searchable! Group
members will also be able todisplay your group logo in their
profiles. www.52lists.com 2012 All rights reserved / 52lists
49
49. Promoting GroupsTo promote your Group, left click on the
Groups tab and select your group name from the drop down menu:Then
left click on the Manage tab where you can find all the Group
Management Tools:www.52lists.com 2012 All rights reserved / 52lists
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50. Continued The easiest way to promote your group is by
selecting the Send Invitations link: Option # 1 / See next page:
Option # 2 Cut & Paste email addresses: Left click the Send
button:www.52lists.com 2012 All rights reserved / 52lists 51
51. Continued Option # 1 Check the connections from your
existing network that you want to invite to join your group: Left
click the Finished button:www.52lists.com 2012 All rights reserved
/ 52lists 52
52. Continued Option # 3Another way to promote your group is by
cutting & pasting the automatically generated Group Join
LinkURL into an email that you can send via Outlook or a 3rd party
Email Marketing Service: The method explained above of cutting
& pasting the Group Join Link URL will allow you to personalise
your invitation messages to join the
group!Example:http://www.linkedin.com/groups/52lists-4417888/aboutwww.52lists.com
2012 All rights reserved / 52lists 53
53. Continued To ensure your Group is not buried amongst the 1
Million + LinkedIn groups; make sure it is easilysearchable by
either planting keywords in the Groups Name or in the Groups
Summary.Example:Note: Keywords include: Sales &
Managerwww.52lists.com 2012 All rights reserved / 52lists 54
54. Managing GroupsTo manage your Group, left click on the
Groups tab and select your group name from the drop down menu:Then
left click on the Manage tab where you can find all the Group
Management Tools:www.52lists.com 2012 All rights reserved / 52lists
55
55. Continued The default Submission Queue screen is the heart
of the management engine where you can managediscussions,
promotions or jobs submitted to the group:www.52lists.com 2012 All
rights reserved / 52lists 56
56. Continued The following screen will be displayed: The next
few pages highlight a few of the Manage Group featuresavailable to
you.www.52lists.com 2012 All rights reserved / 52lists 57
57. Continued One of the most useful features of group
management is being able to send a weekly announcement toyour group
members via email; left click on the Send an Announcement link:
Write your announcement or message: Left click the Send
Announcement button:www.52lists.com 2012 All rights reserved /
52lists 58
58. Continued The Group Rules link enables group managers to
provide their group members with a set of detailedparticipation
expectations and guidelines. This is a SPAM free zone! Left click
the Save Changes button:www.52lists.com 2012 All rights reserved /
52lists 59
59. Continued It is also possible to fully automate many
aspects of managing a group by selecting the Templates linkwhich
will enable you to create customised message templates
:www.52lists.com 2012 All rights reserved / 52lists 60
60. Provide Value To Group MembersApart from sending
Announcements as previously explained, you also have the ability to
create GroupDiscussions.You should get into the habit of starting
at least one group discussion per week that isinteresting, provides
real value and is likely to generate some lively responses.To start
a NEW discussion, select the Discussions tab from the Groups menu:
Enter a discussion topic or ? + Any addition information Left click
the Share button: www.52lists.com 2012 All rights reserved /
52lists 61
61. Continued Dont forget to comment on everyones discussions
to encourage them to contribute more: The original discussion was
started by one of the Groups members: The Groups owner and / or
moderator is the 3rd person to comment on the
discussion:www.52lists.com 2012 All rights reserved / 52lists
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