001 business model

‘The value of an idea lies in the using of it.’Thomas Edison. Co-Founder, General Electric

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Magandang Umaga.

@launch48Choose your journey

Launch48 LaunchPad | 2013

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Agenda

•What is a business model. •Business Model Canvas.•Testing your business model.•Create your action plan.

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | what is?

“A business model describes the rationale of how an organisation creates, delivers and captures value.” A. Osterwalder

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | your checklist

•What am I selling?•Who am I selling to?•Why will they buy?•How will they find out about me?

‘Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded.’

Paul Graham. Co-Founder, Y Combinator

Business Model Canvas | Introduction

businessmodel canvas

Business Model Canvas | The Canvas

‘You need to be surrounded by good advisors but you also have to trust your instinct.’Chris Hughes. Co-Founder, Facebook

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Goals

Easily describe your business model

Understand dynamic relationshipsand align your assets

Iterate your business mechanics

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | VP

Value proposition

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | CS

Customer segments

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | customer segments

•What is the customer trying to get done?•Are we solving a problem or filling a need?•If it is a problem, what exactly is the problem?•Passive or active?•Budget or no budget?•Current solution and cost of that solution?

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | customer segments

•Customer workflow and routine

•Map out what they do and see where your product fits.

Business Model Canvas | Customer segments

‘You need to be surrounded by good advisors but you also have to trust your instinct.’Chris Hughes. Co-Founder, Facebook

• Age: 26 • Profession: PR• Marital status: engagedSpends her time:• Work: 40 hours per week.• Leisure:

•Tennis: 2 hours per week.• Pub: 3 hours at the weekend with friends.

Online time:• Email: mainly work - 300 emails per week.• Social:

•Facebook: mobile• Pinterest: Fashion bloggers•Twitter: only for work.

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Channels

Channels

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Love

Customer relationships

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Revenue

Revenue

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Revenue

•Advertising•Affiliate•Transactional•Subscription•Licensing•Freemium

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Key resources

Key resources

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Key activities

Key activities

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Key partners

Key partners

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Costs

Costs

Business Model Canvas | The Canvas

‘You need to be surrounded by good advisors but you also have to trust your instinct.’Chris Hughes. Co-Founder, Facebook

‘Timing, perseverance and ten years of trying will eventually make you an overnight success.’Biz Stone. Co-Founder, Twitter

Business Model Canvas | Summary

Optimise your architecture forsuccessful product service

Tangible tool for business model design

Fosters understanding, discussion, creativityand analysis

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Questions?

‘The lean startup method is not about cost, it is about speed.’Eric Ries. Blogger

Launch48 | Group work

Create your business model canvas.(20 mins)

Launch48 LaunchPad | Group therapy

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

Testing

Launch48 | Testing

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

What can you change?Revenue

Customer segmentsValue proposition

Channels

‘If you’re building a product, you can’t be afraid of hearing criticism about it.’Kyle Bragger. Co-Founder, Forrst

Business Model Canvas | Revenue

•Advertising•Affiliate•Transactional•Subscription•Licensing•Freemium

Business Model Canvas | Customer segments

‘You need to be surrounded by good advisors but you also have to trust your instinct.’Chris Hughes. Co-Founder, Facebook

• Age: 26 • Profession: PR• Marital status: engagedSpends her time:• Work: 40 hours per week.• Leisure:

•Tennis: 2 hours per week.• Pub: 3 hours at the weekend with friends.

Online time:• Email: mainly work - 300 emails per week.• Social:

•Facebook: mobile• Pinterest: Fashion bloggers•Twitter: only for work.

Launch48 | Testing

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

Value propositionCan your product serve a different problem?

Launch48 | Testing

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

ChannelsResellers

Existing platforms (youtube, ebay etc)B2B

Launch48 LaunchPad | Group therapy

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

Testing - how?

Launch48 | Testing

‘Anything that can be measured and watched, improves.’Bob Parsons. Founder, Go Daddy

Internally

Launch48 | Build measure learn

‘When people are placed in positions slightly above what they expect, they are apt to excel.’Richard Branson. Chairman, Virgin Group

Interviews

Launch48 | Build measure learn

‘When people are placed in positions slightly above what they expect, they are apt to excel.’Richard Branson. Chairman, Virgin Group

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Questions?

‘The lean startup method is not about cost, it is about speed.’Eric Ries. Blogger

Launch48 | Group work

Re-create your business model canvas.(20 mins)

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.

Thanks.

@launch48Choose your journey.

Fin | End