0$($123 · Total the number of NON RESIDENT licenses sold, closely approximating the total number of people fishing the area in 2007 atÉ 1 3 ,1 6 1

Supportin) Pa)osa.s Economy3Supportin) Pa)osa.s Economy3

Pagosa Quality Fishing ProjectPagosa Quality Fishing Project

All Rights Reserved. Copyright 2008 www.webbyimages.com

The The number of licensesnumber of licensespurchased in purchased in

Archuleta County last yearArchuleta County last year

44

FisherpersonsFisherpersonsSENIOR LOW INCOME FISHING………...........…SENIOR LOW INCOME FISHING………...........…22

RESIDENT COMBINATION FISHING RESIDENT COMBINATION FISHING & SMALL GAME………………………...…….….& SMALL GAME………………………...…….….502502

RESIDENT FISHING ANNUAL………….…….RESIDENT FISHING ANNUAL………….…….1,7491,749

NON RESIDENT FISHING ANNUAL…….......NON RESIDENT FISHING ANNUAL…….......1,0951,095

SENIOR RESIDENT FISHING…………...……...SENIOR RESIDENT FISHING…………...……...429429

FIVE DAY FISHING………………….....……....FIVE DAY FISHING………………….....……....3,2063,206

ONE DAY FISHING…………………….....…....ONE DAY FISHING…………………….....…....4,2744,274

ADDITIONAL DAY FISHING………....………..ADDITIONAL DAY FISHING………....………..4,5864,586

EXTRA FISHING ROD STAMP…….....…..…..EXTRA FISHING ROD STAMP…….....…..…..1,0931,093

Total the number of Total the number of NON RESIDENTNON RESIDENT

licenses sold, closely approximating licenses sold, closely approximating the the total number of people fishingtotal number of people fishing

the areathe area in 2007 at… in 2007 at…

13,16113,161

Local statisticsLocal statistics show show the average visitor spends the average visitor spends

$150 per day $150 per day while in Pagosa Springs.while in Pagosa Springs.

That calculates to That calculates to

$2.1$2.1 Million SPENTMillion SPENThere by here by OUTOUT--OF STATEOF STATE anglersanglers

(not counting their fishing licenses fees)(not counting their fishing licenses fees)

Figures are based on Figures are based on 1 angler1 angler for for 1 day1 day..

The The money jumps several timesmoney jumps several timesconsidering most spend considering most spend

several days fishing here.several days fishing here.

National SurveyNational Surveyproduced by produced by

U.S. Fish & Wildlife ServiceU.S. Fish & Wildlife Service

5 days5 daysaverage fishing days by average fishing days by NONNON--Resident Angler Resident Angler ..

And there’s more… And there’s more…

over over 80%80% of of Colorado Residents Colorado Residents

fish in their HOME state!fish in their HOME state!

Any way you look at these numbers, Any way you look at these numbers, FISHING brings $$$FISHING brings $$$into Pagosa Springs!into Pagosa Springs!

SPE5DI5GSPE5DI5G $$$ $$$ I5 ALL AREAS=I5 ALL AREAS=--lodginglodging --real estatereal estate--restaurantsrestaurants --shoppingshopping--sporting goodssporting goods --other attractionsother attractions

>AI5TAI5>AI5TAI5 those those $$$$$$in Pa)osa=in Pa)osa=

Increase more Increase more $$$$$$into Pa)osa=into Pa)osa=

Throu)h more Throu)h more an)lers=an)lers=


CDE 4CDE 4

FISC FISC and lots of them3and lots of them3

stocIin) our river= stocIin) our river= stocIin) our river=

Give an angler a Give an angler a GREAT CATCH.GREAT CATCH.

Not only will they come back…Not only will they come back…

they they WILL TELLWILL TELL their fish stories their fish stories and and other anglers will comeother anglers will come……

Supportin) Pa)osa.s Economy3Supportin) Pa)osa.s Economy3


Red River, Red River, 5ew >exico5ew >exico

•Stocks about $30,000 of fish per year.

•Doing so for over 10 years.

•Boast “Bag Your Limit” on web site.

•Boast stocked with More Trout than anyother public river IN THE NATION.

•One town council member in charge of program.

Estimated Nisitors for Estimated Nisitors for Pagosa Quality Fishing Project Pagosa Quality Fishing Project

(PQFP)(PQFP)

15,843 Total

•17% Locals (2,682)

•83% Visitors (13,161)

Tar)etin) these Geo)raphic areas=Tar)etin) these Geo)raphic areas=

• Florida

• Sante Fe, NM

• Albuquerque, NM

• Colorado -Front Range

• Farmington, NM

• Phoenix, AZ

• TexasPagosa Quality Fishing ProjectPagosa Quality Fishing Project

Demo)raphics=Demo)raphics=

• Average Age Group 40-50

•Household Income $100,000+(28% of Colorado Anglers)

•79% Male

•Based upon Fish & Wildlife stats


TTC RETUR5 D5 I5NEST>E5TTTC RETUR5 D5 I5NEST>E5TPagosa Quality Fishing ProjectPagosa Quality Fishing Project

SPENT BY ANGLER VISITOR PER DAY/PER NIGHT

Accommodation $ 34 $ 3.58 lodging/sales tax

Dining $ 39 $ 2.51 sales taxShopping $ 36 $ 2.32 sales taxRecreation/Entertainment $ 44 $ 2.84 sales taxLocal Transportation $ 16 $ 1.03 sales tax

TOTAL $150 spent per day




$ 20,926TTC LODGING TAXES

(STAYS IN PAGOSA SPRINGS)




$ 43,3002% of SALES TAXES

(STAYS IN PAGOSA SPRINGS)


$150 SPENT BY ANGLER VISITOR PER DAY/PER NIGHT

2% CITY SALES TAX REVENUE $ 43,300TTC LODGING TAXES REVENUE $ 20,926

TOTAL REVENUE STAYING IN PAGOSA$ 64,226


2007 Out of State Fishing Licenses 13,161

13,161 people x $150.00 of day spending$1,974,150

13,161 @ $150 day spending sales & lodging taxes$12.28 EACH PERSON

TOTAL $161,610 year

the the RETUR5RETUR5•TTC $3.65 funding to stock

1 pound trout for each out of state license sold (13,161).

•8,842 stock trout in the river throughout town.

TOTAL $ 58,000with marketing and pr

the the stocIin) FEESstocIin) FEESDATE SHIP COST 5 LBS COST 3 LB COST 1 LB COST 1LB COST

($4.80/lb) ($3.65/lb) (3.65/ lb) (3.65/lb)

(RIVER) (POND)May 22 $ 0 0 0 0 0 0 0 400 $1,460

June 2 $ 0 0 0 0 0 0 0 400 $1,460

June 16 $ 0 10 $240 342 $3,745 545 $1,990 200 $ 730

June 23 $ 0 10 $240 342 $3,744 545 $1,989 200 $ 730

June 30 $ 0 10 $240 342 $3,744 545 $1,989 200 $ 730

July 7 $ 0 10 $240 341 $3,734 544 $1,985 200 $ 730

July 14 $ 0 0 0 341 $3,733 544 $1,985 200 $ 730

July 21 $ 0 0 0 341 $3,733 544 $1,985 200 $ 730

July 28 $ 0 0 0 0 0 544 $1,985 200 $ 730August 4 $ 0 0 0 0 0 544 $1,986 200 $ 730

TOTAL FISH 8,842 TOTAL $ 48,038


the the RETUR5RETUR5“Your stocking plan for the

San Juan River through town (Pagosa) certainly is ambitious

and would undoubtedly produce outstanding

fishing through downtown.”

-Jim White Durango Aquatic Biologist


TDTAL FU5DI5GTDTAL FU5DI5GPagosa Quality Fishing ProjectPagosa Quality Fishing Project

Fish Stocking Fees $ 48,038Web Site $ 1,000Print Media $ 2,462PR Media Firm $ 6,500

TOTAL $58,000 per year

>ARQETI5GR >ARQETI5GR web siteweb site>ARQETI5GR >ARQETI5GR printprint>ARQETI5GR >ARQETI5GR pr firm pr firm


TOTAL $9,962 marketing per year

>ARQETI5G T PR FU5DI5G>ARQETI5G T PR FU5DI5GPagosa Quality Fishing ProjectPagosa Quality Fishing Project

Web Site $ 1,000Print Media $ 2,462PR Media Firm $ 6,500


>ARQETI5GR >ARQETI5GR print mediaprint mediaPagosa Quality Fishing ProjectPagosa Quality Fishing Project

• Create and produce project fishing rack cardsand distribute to local and regional tourism related businesses to spread the word.

• Create and distribute print maps outlining the accessible public fishing areas in Pagosa Springs and distribute to local and adjacent community tourism related businesses.

• Provide rack cards and map information to PR firm for distribution among the media and others.

• Mailing expense for distribution of materials.

•TOTAL $2,462 per year

>ARQETI5GR >ARQETI5GR web siteweb sitePagosa Quality Fishing ProjectPagosa Quality Fishing Project

www.pagosaqualityfishingproject.com


PRICES REFLECT NON-PROFIT WEB SERVICE FEES:

Web Site Registration $ 45Web Site Hosting $ 100Web Site Design $ 500Web Site Info Update (6) $ 255Web Site Photo Updates $ 100



Web Site MARKETING Advantage

- Have DIRECT “point of contact” instant resource.

- Linking to use of OTHER community Web Sites.

- Have an easy “direct” point of contact for the press.

- Encourages Visitors to Visit the web site all year.

- Promotes Pagosa Springs year round.

-LEAST EXPENSIVE YEARLY MARKETING TOOL!


Web Site Design $ 500

HOMECONTACT

INFORMATIONLINKS

with area sponsor links, Chamber of Commerce, and Area Sites Links

PRESS SECTIONwith downloadable Press Releases & Photos

PHOTO GALLERYwith VISITORS’ Photos & Comments



Web Site Update $ 255

FORMAT FILES & UPLOAD OF PRESS RELEASESUPLOAD OF BUSINESS ADDITIONS

WEBMASTER CONTACT & ORGANIZERLINKS UPLOADS

PAGE UPDATES



Web Site Update $ 255

FREQUENT UPDATES INCREASE SEARCH ENGINE

WEB SITE LISTING ACTIVITY



PHOTOGRAPH Update $ 100

PREPARE PHOTOS FOR WEB UPDATEFROM ALL SOURCES

INCLUDING VISITORS, LOCALS, AND OTHERS

INCLUDING SOME PHOTOGRAPHED DURING EVENT

>ARQETI5GR >ARQETI5GR pr firmpr firmPagosa Quality Fishing ProjectPagosa Quality Fishing Project

• Tactical media relations with local/regional media & wildlife fishing ONLINE magazines.

• Communicate with local tourism related businesses to spread the word & create weekend packages to drawsummer travelers to Pagosa Springs.

• Ongoing media relations, word-of-mouth and online tacticsto gain sustained interest and news media coverage throughout the region.


>ARQETI5GR >ARQETI5GR pr firmpr firmPagosa Quality Fishing ProjectPagosa Quality Fishing Project

PR FIRM MARKETING Advantage

- Secure news coverage and create word-of-mouth via online communication strategies highlighting fishing project.

- Target ONLINE publishers at major fishing & wildlife magazines.

- Target online fishing communities & regional fly shops.

- Create online components for distribution.

TDTAL FU5DI5GTDTAL FU5DI5GPagosa Quality Fishing ProjectPagosa Quality Fishing Project

Fish Stocking Fees $ 48,038Web Site $ 1,000Print Media $ 2,462PR Media Firm $ 6,500


5 DAYS – 5% INCREASETTC $150/day

2008 Angler Increase per 658 new anglers

$ 493,5002007 Non-Resident Fishing Licenses Sold in Archuleta County 13,1612008 5% New Anglers Increase 658

the the RETUR5R RETUR5R 5%5% proWectionsproWectionsbased upon TTC 2007 Summer Visitor’s Report

751% ROI5% RESPONSE

RETURN ON TOURISM INVESTMENT

based upon TTC 2007 Summer Visitor’s Reportthe the RETUR5R RETUR5R 5%5% proWectionsproWections

the the RETUR5R RETUR5R 5%5% proWectionsproWectionsbased upon 2006 U.S. Fish & Wildlife Service Survey

5 DAYS – 5% INCREASEFish & Wildlife $165/day

2008 Angler Increase per 658 new anglers

$ 541,5342007 Non-Resident Fishing Licenses Sold in Archuleta County 13,1612008 5% New Anglers Increase 658


834% ROI5% RESPONSE


5 DAYS – 15% INCREASETTC $150/day

2008 Angler Increase per 1,974 new anglers

$ 1.5 Million2007 Non-Resident Fishing Licenses Sold in Archuleta County 13,1612008 15% New Anglers Increase 1,974


1,974New Anglersspending

$ 1.5 Million


based upon TTC 2007 Summer Visitor’s Reportthe the RETUR5R RETUR5R 15%15% proWectionsproWections

2,453% ROI15% RESPONSE



5 DAYS – 15% INCREASEFish & Wildlife $165/day

2008 Angler Increase per 1,974 new anglers

$ 1.6 Million2007 Non-Resident Fishing Licenses Sold in Archuleta County 13,1612008 15% New Anglers Increase 1,974


1,974New Anglersspending

$ 1.6 Million


2,808% ROI15% RESPONSE



Pagosa Quality Fishing ProjectPagosa Quality Fishing ProjectPROJECT CONTACT: PROJECT CONTACT:

Thaddeus Cano 970.264.2370 Nancy Gilbert 970.264.5482 Thaddeus Cano 970.264.2370 Nancy Gilbert 970.264.5482

PROJECT SUPPORTED BYPROJECT SUPPORTED BYThe The PagosaPagosa Downtown District PartnershipDowntown District Partnership

PRESENTATION:PRESENTATION:webbyiMAGES / www.webbyimages.com / 970.264.4486webbyiMAGES / www.webbyimages.com / 970.264.4486

IMAGES:IMAGES:Wen Saunders Photojournalist / www.wendysaunders.comWen Saunders Photojournalist / www.wendysaunders.com

0$($123 · Total the number of NON RESIDENT licenses sold, closely approximating the total number of people fishing the area in 2007 atÉ 1 3 ,1 6 1

Documents