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0 1 Key figures 2008 Total revenues 14.6 billion Operating profit 2.6 billion Results after taxes 1.3 billion Staff 36.702 fte 25.073 fte excl. Getronics.
Mar 27, 2015
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Key figures 2008
Total revenues14.6 billion
Operating profit2.6 billion
Results after taxes1.3 billion
Staff36.702 fte 25.073 fte excl. Getronics
Business marketWireless 1.487Fixed lines 1.581
Customer numbers (x 1.000)
Consumer marketWireless 6.248Fixed lines 3.444Internet (ISP) 2.536TV 775
KPN InternationalE-Plus 17.777BASE 3.445
Mainly broadcast DTT
HBB?• Hybrid as in
– Leveling different bearers for optimal service delivery at lowest cost?
• Network offload
– Wholesale the best return channel for broadcast service offerings?
• High quality CDN infrastructure
– Delivering white labeled a interactive service complementing a broadcast service?
• High quality CDN plus encryption, subscription …..
– Synchronizing interactive services that are part of a broadcast delivery?
• Voting, subtitling certain language, multiple commentators at one life broadcast.
– Don’t understand we do… Fiber Fiber Fiber..
• Fiber is the future, all will be fiber, single service, what is the problem…
September 2008TV strategy3
What is TV for the customer ?
Video on demand
Missed programs
Digital video recorder
TV Channel
packagesWifi DVB-H
UMTSDVB-T
IP-TV
TAAS
70 % interactive 30 % lean back
50 % interactive 50 % lean back
10 % in
teractive 90 % le
an back
WEB
TV
FLASHT
V
I-TV
Microsoft TV
ACTVillaSA
T TV
MO
B-T
V
?
Yesterday..…………………Tommorow………………..Future
I-Pla
yer
KPN is relatively new in “TV” but experiences in previous changes
Technology enablesUser interface sells
Tv as iconic user interface Media on a new interface?
5
:
Operator perspective 1
Content (from partners) Broadband Options to view TV/Video(Examples)
On PC
On TV via PC
On internet enabled TV
On TV via streaming settop
On TV via game console
Improved quality and delivery of TV/ video content via internet
Aangepaste slide Corp strategy
Content can be watched on all kinds of internet/ IP streaming enabled devices
Committed wholesale partner
Content providers Content distribution Content Service providers
Operator perspective 2
v v
v
‘Passive’User wants to consume
‘Wal
led
gar
den
’Li
mite
d nu
mbe
r of
ser
vice
pr
ovid
ers
‘Over th
e top
’Larg
e num
ber of service
providers
ActiveUser generated content -
Prosumption
- u
sag
e -
Scheduled favorites
Generate, share, zap, surf
Personalisation and recommendation
Research to select and enjoy
Retro TVRetro TV
Quality TVQuality TV Endless TVEndless TV
My TVMy TV
- offering -
75% 10%
5%10%
One size fits all !
Changing consumer segmentation and trends
Business role discussion:Which role to play, What to do, what’s in it for me?
September 2008TV strategy7
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