для Wiki

IT STARTED ON 1ST OF JULY. 2012

INTRO

Dear AIESEC network,

Welcome to AIESEC Russia 12-13 generation story.

On this wiki we will share with you what we’ve been through and how we achieved our success in the end. We invite you to live through this story with us.

CONTEXT OF TERM 12-13

AIESEC in Russia was founded in 1989. Since then every year entity has been experiencing significant growth: from 190 exchanges realized in 2007-2008 to 1675 in 2011-2012. In 5 years, entity became almost 10 times bigger. Growth brings new challenges to the Association, requires fundamental changes for the next loop. In 2011-2012, we have launched new financial system and quality standards to ensure every number represents valuable experience. Due to such fundamental changes organization slowed down the pace of growth, resulting in drop in numerical achievements in 2011-2012. Moreover, membership has been challenging the relevance of further growth. You often could hear a question ‘Why do we need to grow?’ from any member in the Association. Moreover, in 2010 AIESEC in Russia got an honor to host 64th International Congress. And for 2 years we have been preparing this enormous event – for the first time in our history AIESEC in Russia will host IC.

VISION AND STRATEGY

In July 2012, starting as Generation 1213 we believed in power of leadership. We strongly believed in impact AIESEC makes on our country. We were dreaming to bring this clarity to our entity and become a Generation of achievers.

 We took a stand to prove that those things previous generations were calling ‘impossible’ are possible. We took a stand to make a turning point happen, for AIESEC in Russia, for our country. We took a stand to unite the whole Association around common purpose and belief. Our goal is 8000 leadership development experiences.

AIESEC IN RUSSIA STRATEGY

During the term we have been focused on bringing clarity to the network around WHY we do what we do and embed it into all our operations.

Therefore, we based our strategy on the concept of: ‘Right product – On the right market – In collaboration’ – to ensure this connection of essence and actions.

We choose 2 focus programs (iGCDP, oGCDP) and built our strategy around it.

OUR DRIVERS

Scale-up our impact in GCDPi through smart resource management

Grow GCDPo through collaboration in specific segment

PROJECTS IN GCDPI DRIVER

Product packaging based on issues: develop projects relevant for our society leading to increased quality of experiences Leadership Development: enhance learning of teams in the department to drive growth Sales Development: sales education in iGCDP and CSR sales to drive financial sustainability of the program Collaboration with Government: increasing scale of our projects due to Government support (content, infrastructure, etc.)

Scale-up our impact in GCDPi through smart

resource management

PROJECTS IN GCDPO DRIVER

Product packaging based on issues: package oGCDP recruitments based on issues and drive Cy2CY partnerships based on it Social media development: attract right people through social media Expansions development: grow existing expansions in oGCDP and open SUs Multiply integrated experiences: reintegrate exchange participants and send our members on exchange

Grow GCDPo through collaboration in specific segment

STRATEGY IN GIP PROGRAM

We defined our timeline, products to develop, peaks

GIP strategy included: Sub-product implementation HR allocation & empowerment LC2LC | Cy2Cy Follow the timeline based on supply&demand! Servicing focus (EP preparation | re-raising) Defined sub-product horizons - Teaching and language education - Marketing- IT

In iGCDP we developed 5 National projects based on issues relevant for

our society. Each of them has content designed with help of external

expertise, clear interns’ JD, clear timeline, etc.

We made iGCDP the most profitable program in the Association by raising

CSR partnerships. We codeliver our National projects with Global

corporations (Google, Microsoft) and Russian businesses (Alfa-bank,

Sberbank, Rostelecom) with a total amount of sponsorship for 300.000

euro.

We got support for our projects from Ministry of Education, Federal

Agency of Youth. Together we organized conferences to our interns to

introduce them into our country.

We got visa exceptions from the Government for our summer projects.

RESULTS OF THE TERM 12-13

SCALE UP OUR IMPACT IN IGCDP THROUGH SMART RESOURCE

MANAGEMENT

In 1213 we started to do issue-based recruitments in oGCDP. For

it we designed new promotion materials, selection process, etc.

Moreover, we revamped all online communication channels:

launched new web-site (using refreshed brand elements), changed

social media content and increased number of subscribers there

by 120%. Thus resulting in growth of number of applications by

55%.

We opened 4 SUs and grew existing expansions by 50% in oGCDP.

RESULTS OF THE TERM 12-13

GROW OGCDP THROUGH COLLABORATION IN SPECIFIC SEGMENT

64th

AIESEC

International Congress

Moscow, Russia

INTERNATIONAL CONGRESS AIESEC

MOSCOW, RUSSIA

600

113COUNTRIES

LEADERS

INTERNATIONAL CONGRESS, ALUMNI CONGRESS

230

47COUNTRIES

ALUMNI

FIRST CONFERENCE «GLOBAL YOUTH VOICE»

215

30

35COUNTRIES

REGIONS OF RUSSIA

YOUNG LEADERS

HOLIDAY INN MOSCOW SOKOLNIKI HOTEL | ГОСТИНИЦУ ХОЛИДЕЙ ИНН МОСКВА СОКОЛЬНИКИ

OUR LEGACY

New generation mindset

Model of work in EB team (exchange orientation)

Commitment from LCs to national strategy

24 LCs out of 29 have their our strategy

Customer orientation

Events ‘Breakpoint’, Leadership forum for students and

graduates of Technical sphere

MC TEAM 13-14

Being an AIESECER, I was extremely well aware of

the benefits of my internship! There was fantastic

clarity given to me about this, with many people

telling me about their life changing internship

experiences

I am now doing internship in Russia in collabaration

with Microsoft on IT Literacy. I am a teacher forthe

local schools in Tomsk and Motivate children how IT

Technical Field is helpful and builds up their carrier

in future. I will for sure help AIESEC and my self in

successing its GOALS\m/ #AIESECROCKS #LIFE

TIME EXPERIENCE

Team Leadership in AIESEC always keeps you on your feet, you are always

running and trying to achieve something, just like in real life. for me that is an

incredible adventure. but how i wish there was much more to motivate a person

to work even more personally,the internship changed my life to the best side! 

it made me more independent, i put new goals that i need to reach, which i've

never thought about before my internship! and of cause all those friends that i

found there i really love and keep in touch with them! thank you AIESEC