Social Networking
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Social Networking
➲ What’s a social network?➲ Cases
o Facebook and Twittero Youtubeo Wikio Blogging (Dell)
➲ What will the future bring?
➲ Pioneer: Classmates.com➲ Popularity since 2003 (Myspace)
➲ But what is a social network?
➲ Examples➥ Facebook➥ Twitter➥ Netlog➥ Hyves➥ Myspace➥ Linkedin➥ Looknmeet
➲ Disadvantages➲ There are many social networking sites
➲ Overload of extras and apps➲ Time loss➲ Privacy…
➲ Privacy➲ Article: “Adolescent Weblog Use: Risky or Protective?”
“Informed consent procedures were not required for this study because the blogs were considered public information”
➲ Do I have a legal right to say what I want?No, you don’t.
➲ Can I get fired if I blog about my jobYes, you can
➲ Do I have a right to remain anonymous?No, in the UK, you don’t
➲ Can you get sued?Yes, you can!
On what grounds?➲ Defamation➲ Copyright breach➲ Trademark infringement➲ Disclosing confidential
information➲ Certain types of expression or
speech with are by law criminalised
➲ 2004: Harvard students➲ End of 2004: Yale and Stanford students
➲ 2006: membership of companies➲ 26th September 2006: everybody of ages 13 and older with a valid E-mail address.
Date Active users
December 2004 1 million
December 2005 5,5 million
December 2006 12 million
April 2007 20 million
October 2007 50 million
August 2008 100 million
Januari 2009 150 million
Februari 2009 175 million
April 2009 200 million
December 2009 350 million
April 2010 500 million
GROWTH
➲ Youtube➲ Way of expressing yourself➲ Where’s the money in all of this?➲ Ubiquity first, Revenue Later➲ Quote Eric Schmidt, CEO of Google:
“We’ve figured it out. Nowadays, just about every advertising
campaign involves YouTube as part of the solution. That’s a big deal.”
➲ An easier, more effective and simpler way to communicate
OVERLOAD
➲ E-mail is not good in coordinating and organising groups input
➲ E-mail is the old “bad” way
➲ Are you still using it?
➲ Use a Wiki!➥ Excellent organiser➥ Cheap➥ Rapid communication➥ A lot of possibilities
➲ Examples: Wikipedia, Wikileaks, Wikispaces, Google Wave
➲ What’s a blog?➲ Dell’s Hell
➲ History➲ The 4 tips Jeff Jarvis gave➲ Resurrection of it’s online PR (author of “WWGD”)
➲ Overload (now 25% + 75%)➲ Hype or revolution?➲ Wishful thinkingThank you for
your attention!
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