What can we learn from using social media in an emergency ? Patou Clerc – Blue Mountains City Library.

From leisurely posts to urgent tweets

What can we learn from using social media in an emergency?

Patou Clerc – Blue Mountains City Library

Photo credit: David Rawsthorne

Photo credit: David Rawsthorne

Photo credit: David Rawsthorne

Photo credit: David Rawsthorne

Photo credit: David Rawsthorne

Photo credit: The Australian

Photo credit: The Australian

Photo credit: The Australian

Photo credit: The Australian

Photo credit: news.com

Photo credit: Herald Sun

Photo credit: Daily Telegraph

Photo credit: SMH

Photo credit: SMH

Photo credit: Blue Mountains Library

Photo credit: Blue Mountains Library

Questions raised Social media can be a source of useful

informationo So, how is it organised?o And how can we retrieve it?

Online community engagement intensifiedo How can we build on this?

Stories are created on Social Mediao How can we keep these stories and make them

accessible?

Social Media @ Blue Mountains Library

Blogs Flickr Facebook & Twitter Pinterest & Tumblr Book Crossing & Good

Reads Podcast & Video channels

bmcc.ent.sirsidynix.net.au

twitter.com/search-home

#nswrfs; #nswfires; #nswfire; #BlueMountains; #Lithgow; #Springwood; #Winmalee; #firefighters

#mythbuster

#hashtags

Link conversations Searchable Function as subject

headings Organic Official hashtags

Hashtag – nounA word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic

Oxford Dictionaries Online

Advanced Search

Search by words hashtags people places dates moods

Searches are fluid can be saved

Engagement on FB

A community space

“With traditional sources of comfort like Christchurch Cathedral left damaged in the quakes, people turned to social media for support, says an expert. Photo / Doug Sherring”

facebook groups

Dynamic social media strategy

Three communication components Listen Inform

Interact

Listen Monitor conversations Identify concerns Situational awareness

Do you follow specific

hashtags?

Do you regularly monitor social media for

situational awareness (knowing what is going

on around you)?

Do you have a list of blogs, Facebook pages, and Twitter accounts of local people and organisations who could help you gather information from the communities?

Does your organisation have the necessary human skills to use social media to conduct situational awareness?

Inform Providing relevant content Increasing broadcast reach

Does your library have guidelines on the use of social media for the social media team? For the rest of the team?

Does your library have a team dedicated to your social media communication?

Which are your objectives in terms of growth in scope (Increase the age/ ethnicity/ gender/ geographical range of Facebook fans, twitter followers, etc.)?

Do you have a strategy so that your social media network can grow?

Interact

Participation in conversations

Facilitation of exchanges

Do you have partnerships for sharing methods of two ways communication (with

private sectors, etc.)?

Do you retweet your followers?

Can your library receive and react to public input

via social media?

Do you have a forum where you can exchange in

real time with the community?

Keeping stories

Keeping records

Situation unclear at this stage

Online tools such as Storify

A national/state approach

Conclusion