® Western Digital Networking Roadshow Campaign Summary 11.14.12
® Western Digital Networking Roadshow Campaign Summary 11.14.12.
Apr 01, 2015
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Western Digital
Networking Roadshow Campaign Summary
11.14.12
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Event Results Summary 1 of 3 (9/13/12– 9/23/12)
Event Date/Loc
Entered Perimeter
Entered Airstream
Brochure Swag (Multiple Items Per Person)
Offers
9/13 Investor ConferenceDana Pt.
75 75 N/A N/A N/A
9/14 WD HQ Irvine550 550 600 N/A N/A
9/15 Eat See Hear350 275 500 300 N/A
9/17 Fry’s San Jose173 138 500 400 250
9/18 Office Max San Francisco 132 79 150 150 150
9/21 BBY CA HQ Vancouver 298 291 300 700 N/A
9/22 BBY CA Coquitlam Vancouver
196 155 195 355 N/A
9/23 BBY CARichmondVancouver
382 269 400 650 N/A
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Event Results Summary 2 of 3 (9/29/12– 10/6/12)
Event Date/Loc
Entered Perimeter
Entered Airstream
Brochure Swag (Multiple Items Per Person)
Offers
9/29 Office DepotDenver, CO
74 38 100 200 N/A
9/30Peter GabrielRed Rocks, CO
1,000 73 1,000 600 N/A
10/3Office MaxMinneapolis, MN
67 53 60 160 N/A
10/4Best Buy US HQRichfield, MN
600 600 500 N/A – ran out N/A
10/5Tiger DirectChicago, IL
62 55 60 180 N/A
10/6Office MaxWoodridge, IL
76 66 80 240 N/A
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Event Results Summary 3 of 3 (10/11/12– 10/22/12)
Event Date/Loc
Entered Perimeter
Entered Airstream
Brochure Swag (Multiple Items Per Person)
Offers
10/11Comic Con Day 1NY, NY
2,000 1,045 1,000 2,400 1,000
10/12Comic Con Day 2NY, NY
5,000 2,500 2,500 3,500 1,000
10/13Comic Con Day 3NY, NY
6,000 3,000 3,000 4,000 1,000
10/14Comic Con Day 4NY, NY
6,000 3,500 3,500 1,200 N/A – ran out
10/16StaplesBoston, MA
31 30 30 60 N/A
10/18StaplesNarberth, PA
30 25 30 60 N/A
10/19Office DepotLansdowne, MD
82 56 30 60 N/A
10/20Office DepotReston, VA
118 931,100 (nearby
Verizon store took qty for its customers)
350 N/A
10/22Office MaxAustell, GA
49 45 50 50 N/A
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Broadcast Summary
Atlanta WNNX-FM & WSTR-FM $9,877 Net 139 Spots
Baltimore WLIF-FM & WQSR-FM $7,044 Net 111 Spots
Chicago WVAZ-FM, WLS-FM, WLUP-FM, WLIT-FM & WXRT-FM $13,670 Net 186 Spots
Denver KXKL-FM, KBPI-FM, KBCO-FM, KTCL-FM & KWOF-FM $6,271 Net 197 Spots
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Broadcast Summary
Minneapolis KXXR-FM, KQRS-FM, KQQL-FM, KZJK-FM & WGVX-FM $7,813 Net 259 Spots
Philadelphia WOGL-FM, WRDW-FM & WRFF-FM $8,763 Net 134 Spots
San Francisco KFOG-FM, KMVQ-FM & KSAN-FM $32,518 Net 332 Spots
Vancouver CFMI-FM, CFUN-FM, CKZZ-FM $12,657 Net 306Spots
Washington DC WBIG-FM & WRQX-FM $11,027 Net 104 Spots
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Remote Summary
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US Desktop Landing Page
Product Visits Av. Time Spent Next RateWD Stream 59,931 2:44 66.47%
US DisplayProduct Impressions Clicks CTR ER
WD Stream 18,039,832 24,602 0.14% 0.13%
Click Through Rate & Engagement Rate by Media Vehicle
Click Through Rate & Engagement Rate by Week
Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days).
US Mobile Landing Page
Product Visits Av. Time Spent Next RateWD Stream 3,178 3:21 37.10%
DesktopViewed Map – 2,183Entered Sweepstakes – 50,004Found Router – 1,346
Most popular “Learn More” button clicked was the n900c.Mobile
Entered Sweepstakes - 890Found Router - 121
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
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Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days).
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
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Key Highlights:• Best Performing ad was the Promoted Story asking users to Spot the Difference
• 2.23% Social Shares• 1.01% CTR / 4.41% Social CTR• 9,382 Actions• 336 Likes
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
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Promoted Tweets
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
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Social Media Results Summary (9/13/12– 11/5/12)
Twitter:• 2,362 New Followers
• 2,456 Total Conversations involving hashtag #WDStream
• 409 Re-tweets of WD Roadshow tweets
Facebook:• 357,500 organic impressions for posts about the roadshow
• 5,439 new organic page Likes
• 2,846 Likes on Roadshow themed posts
• 287 Comments on Roadshow themed posts
Foursquare:• 35 WD Stream Tour @ Comic Con NYC venue check-ins
• 32 special unlocks
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