digitalmarketinguc3m.files.wordpress.com€¦  · Web viewQ1) Where are people spending time online? Top Global. Sites: Where does their Traffic come from

Q1) Where are people spending time online?A) Top Global

Sites Where does their Traffic come from

What Type of sites are they

Sites have higher engagement

Which countries do they originate from

Google.com 1. Gmail 6.03%2. google 1.95%3. google translate 1.91%

4. translate 1.79%5. google maps 1.34%

Search Engines youtube.com 6.9%2. facebook.com 2.6%

3. google.co.in 1.7%4. wikipedia.org 1.3%5. yahoo.com 1.2%

United States 33.8%1

India 7.1% 3 China 4.5% 10 Japan 4.4% 2 Iran 3.1% 1

Youtube.com 1. youtube 5.44%2. you tube 0.36%

3. yt 0.25%4. you 0.19%5. ютуб 0.07%

Search Engines 1. google.com 12.4%2. vk.com 5.0%3. google.ru 4.4%4. facebook.com2.8%5. google.co.in 2.6%

United States 17.6%2

India 8.3% 2 Japan 4.4% 4 Russia 4.1% 4 Germany 3.5% 2

Facebook.com 1. facebook 7.85%2. fb 1.01%3. facebook login 0.80%4. face 0.39%5. facebook log in 0.18%

engine that serves social

activities such as likes,

comments

1. google.com 11.5%

2. youtube.com 6.5%

3. twitter.com 1.5%4. yahoo.com 1.4%5. google.co.in 1.1%

United States 23.7% India 4.9% United

Kingdom 4.4%

Japan 3.8% Germany 3.7%

Baidu.com 1. slides 1.21%2. instagram 0.87%3. timer 0.71%4. linkedin 0.69%5. amazon prime0.67%

Search engine 1. qq.com 3.5%2. google.com 3.4%3. taobao.com 2.1%

4. 360.cn 2.0%5. sina.com.cn1.9%

China 91.9% 1

Japan 3.0% 14 South Korea 1.3% 7 United

States 1.1% 116

Taiwan 0.7% 28Wikipedia.org 1. wikipedia 0.09%

2. trump 0.05%3. fred korematsu 0.04%4. american express 0.04%

5. kellyanne conway 0.03%

Online encyclopedia engine search

1. google.com 16.1%2. google.ru 9.1%3. google.com.ua 4.7%

4. google.co.in 4.2%5. yandex.ru 3.0%

United States 21.9%6

Japan 7.1% 9 India 5.8% 7 China 4.5% 28 Germany 4.4% 7

Yahoo.com 1. yahoo 3.26%2. yahoo mail 2.89%3. netflix 0.49%4. youtube 0.41%5. amazon prime0.24%

a web search engine

1. google.com 10.9%2. youtube.com 4.2%3. facebook.com3.0%4. myway.com 2.0%5. google.co.in 1.7%

United States 23.8%7

India 9.9% 5 Taiwan 4.4% 7 Indonesia 4.3% 6 Brazil 3.4% 10

Reddit.com 1. reddit 1.46%2. overwatch 0.27%3. youtube.com 0.25%

4. ynab 0.12%

an entertainment,

social networking,

and news

1. google.com 12.3%2. youtube.com 7.9%3. imgur.com 6.1%4. facebook.com4.8%5. twitter.com 2.6%

United States 55.2% United

Kingdom 7.7%

Canada 6.6% Australia 3.3%

5. lol reddit 0.09% search engine Germany 2.6%Google.co.in 1. google 12.39%

2. calculator 6.62%3. google maps4.05%4. usd to inr 2.76%5. gmail 2.49%

Web Search engine

1. youtube.com 7.0%2. google.com 7.0%3. wikipedia.org 1.5%4. facebook.com 1.4%

5. yahoo.com 1.3%

India97.6%1

Qq.com 1. wechat 4.56%2. qq 2.32%3. 微信 2.26%4. weixin 1.75%5. 微信网页版 1.32%

online social media, games,

music, shopping

1. baidu.com 12.8%2. google.com 3.2%3. taobao.com 2.8%4. weibo.com 2.1%5. hao123.com1.9%

China 90.6% 2

Japan 4.2% 16 South Korea 2.0% 8 United

States 1.4% 170

Twitter.com 1. twitter 4.29%2. trump twitter 0.38%3. donald trump twitter 0.28%

4. вк 0.18%5. hürriyet 0.15%

an online news and social

networking service

1. google.com 11.9%2. facebook.com8.6%3. youtube.com 5.1%4. reddit.com 4.6%5. t.co 3.4%

United States 30.1% Japan 15.6% United

Kingdom 6.5%

France 3.4% Spain 3.2%

B) Top UK

- Where does their traffic come from?

1-Search visit: 0.8% & others: direct, referrals, social, mail, display

2- Search visit: 8.5% & others: direct, referrals, social, mail, display

3- Search visit: 2.3% & others: direct, referrals, social, mail, display

4- Search visit: 5.1% & others: direct, referrals, social, mail, display

5- Search visit: 10.4% & others: direct, referrals, social, mail, display

6- Search visit: 11.4% & others: direct, referrals, social, mail, display

7- Search visit: 16.6% & others: direct, referrals, social, mail, display

8- Search visit: 38% & others: direct, referrals, social, mail, display

9- Search visit: 13.7% & others: direct, referrals, social, mail, display

10- Search visit: 7.9% & others: direct, referrals, social, mail, display

- What type of sites are they?

1.Google.co.uk – info search (search engine)

2.Youtube.com – user-submitted videos with rating, comments and contents

3.Google.com-

4.Facebook.com – social utility that connecta people, to keep up with friends, upload

photos, share links and etc.

5.Reddit.com – user-generated new links

6.Bbc.co.uk – online newspaper

7.Amazon.co.uk – online retailer of books, movies, music and games

8.Wikipedia.org – free encyclopaedia built collaboratively using wiki software

9. Ebay.co.uk – person to person online auction site where you can buy or sell new and

used items

10. Twitter.com – social networking and microblogging service utilising instant

messaging, SMS, or a web interface

- Which sites have higher engagement?

1- Bounce Rate: 30.80%, Daily Pageviews per Visitor: 7.84, Daily Time on Site: 7:39

2- Bounce Rate: 55.40%, Daily Pageviews per Visitor: 5.30, Daily Time on Site: 9:10

3- Bounce Rate: 35.90%, Daily Pageviews per Visitor: 8.36, Daily Time on Site: 8:36

4- Bounce Rate: 46.20%, Daily Pageviews per Visitor: 4.58, Daily Time on Site: 11:57

5- Bounce Rate: 26.10%, Daily Pageviews per Visitor: 10.30, Daily Time on Site: 15:40

6- Bounce Rate: 47.70%, Daily Pageviews per Visitor: 3.92, Daily Time on Site: 4:17

7- Bounce Rate: 29.90%, Daily Pageviews per Visitor: 7.62, Daily Time on Site: 6:22

8- Bounce Rate: 58.00%, Daily Pageviews per Visitor: 3.30, Daily Time on Site: 4:22

9- Bounce Rate: 24.90%, Daily Pageviews per Visitor: 12.58, Daily Time on Site: 11:27

10- Bounce Rate: 51.20%, Daily Pageviews per Visitor: 3.49, Daily Time on Site: 6:29

- Are they different from the top global sites?

2) What are people looking for online?Choose a language and country (USA)

- What’s trending?

Trending searches

- What terms were most searched for in 2016?

- Which category, which were the most popular search terms?

- Explore the search terms: School, University, master’s degree, post graduate

Cheese, chorizo, wine, hummus

Group choice of topicsNothing posted in this term

3) What are people talking about on the web?Trending worldwide:

Trending for “Madrid”: People: Cristiano Ronaldo, Sergio Ramos, Ayuntamiento de Madrid, Real Madrid C.F., James Rodriguez, Toni Kroos, Keylor Navas, Gareth Bale, Pepe, Dani Carvajal Ramos, …

Photos:

Videos:

Topics and hashtags:

● #25AniversarioAve … y todo un futuro por delante, Promoted by Renfe● #QueNadaTePare, 1,868 Tweets● #flipconspain17● #REinspira● #superambientes, 2,486 Tweets● #RemontadaEspartanas, 5,188 Tweets● Benfica● Benfica gana parcialmente al Real Madrid al mediotiempo en la UYL● Emissao● Sanjurjo, 3,813 Tweets● AVE a Sevilla

London:

News (search: 21.4.2017):#Londonmarathon#londonattack

Trending (search: 21.4.2017):#nationalteaday#queensbirthday Happy 91st birthday to The Queen 🎉#ftbawards#gr0undcontrol#RSD17 6,464 TweetsUnite 32.4K TweetsLen McCluskey 4,384 TweetsGareth SouthgateLeave 318K Tweets

People (search: 21.4.2017):

@TimeOutLondon@ZDFlondon@Londonist@LDN (Handpicked London)@visitlondon@MayorofLondon@tom_nuttal@bopanc (Bojan Pancevski , EU Correspondent for The Sunday Times)@secret_london@zsllondonzoo@BBCLondonNews@LondonFATS@LondonMarathon

Photos (search: 26.4.2017):

Videos (search: 26.4.2017):

Topics covered for London:

London MarathonQueen’s BirthdayButtons from Thames MudCivil War premiere in LondonDemonstration for assisted dyingMusic and Celebrities

Conclusions:The trending search topics for photos and videos on Twitter are changing fast and strongly depend on current events, for example the Queen's birthday or a sports event. In contrast to this, the search results for “People” are more constant and don’t change quickly.