Jamie Atcitty-Begay Rehoboth Christian School Marketing Portfolio March 7, 2013
Jamie Atcitty-BegayRehoboth Christian
School Marketing Portfolio
March 7, 2013
The business "The Broken Duck" was a carnival theme that had games. The games included
throwing dart at balloons, candle shooting, tossing rings to ducks, and face painting too. My job
was bringing the equipment for the business. However, my teammates each brought materials for
our business to be equal amount. When we started the business, we didn’t get that much people.
Until the end of middle school mall we had many parents and children visit our store.
During the business unit, I had an interesting time work together with people that I don't
know as much. Working together was a little tough since my teammates were having different
opinions that were affecting what we do. If we didn't have these problems then, we would
probably have a better idea. Overall, working together had fun moments and getting to know
each other. If we had to do this again with the same group, I would not mind doing same plan
again
What needed to be changed was to have better advertising and more decoration. We were
more important of our business then getting it presentable. My group needed more effort towards
having a good idea. Our group needed to be more supplies of what they brought. We had enough
supplies in our business to make our profit. The business unit was fun to work together and get a
business going.
Jamie Atcitty- Begay
3/13/12
Business Reflection
Class B
Print Ads (Analysis)
The print ad shows a National Guard helping a boy that
need medical help. The advertisement shows to go to the
National Guard website to help if disaster strikes. What caught
the attention was when two National Guards was helping a boy
to get medical help while there was a flood. The advertisement
made it very interesting to check there website. The quote, "A
World of courage and heroism beyond your fingertips," got it
more interesting to go to the website.
Print Ads (Analysis)
The print ad show the burger for a good at is $0.99. The
product of the advertisement is Wendy's. The attention was the
bacon in the burger and the ice cream in the side. The
advertisement made it tasty to get the burger for a low price, and
show a lady eating the product. The burger looks very tasty to
get and for a low price.
Print Ad Analysis
(Business)Technique
Our technique we used is testimonial. Mario is a famous person we used for our
advertisement. Mario is a person everyone knows and they like playing the game he is in.
if we used Mario all the game Mario would do.
Target Audience
The audience we are looking and adults. Teen would like to play the games and get their
face painted. Parents or Adult would want their children to play games and have fun.
They would want their having fun and getting prizes. While the children are having fun
they can buy some drinks.
Magazine
This picture advertisement would be in a family magazine. A family magazine would by
like a New York family magazine. The New York family magazine is about the time you
have with your families. The New York magazine would be good for our advertisement
because can spend time with your families. Playing games and winning prizes can be a
fun time to spend with you families.
Picture of the Product
The logo of our business shows a duck bouncing a ball on
his beak. The duck represent one of our games in our business
show that we have carnival games. However, the name, The
Broken Duck, was made when Tyler A. broken Rebecca duck.
Mr. Huzinga said that was a catchy. No one in our group
couldn’t think of another named that we agreed on.
My Business Card
The Commercial Story Board
The commercial was about a little boy telling his mom if he
can go to the carnival for tickets that cost less. Our technical was
plain flock and could also be testimonial. The boy and mom
represent plain flock since it they were an ordinary family.
Testimonial can be shown from the boy dressed up as batman
the supper hero. The message you can have fun by paying less
for fun with the family.
Journal “Nexus”“Everything a message
seems to grab us, and we think, ‘I just might try it,’ we are the nexus of choice and persuasion that in advertising”
Leukemia Ad1.How does the picture contrast with the word
leukemia?By giving hope to trust in the product for a good.
2.Why do you think the advertiser used a dog in this ad?
The shows to be happy again.
3.What does the ad mean by “become a kid again?”
Does not matter how old you are, becoming a kid helps4.To what emotion does the first sentence below
the picture appeal? To have fear to lose your childhood
5.Why do you think the text blow the picture repeats “be kids again” at the end?
To trust in the company for a new life that is good.6.Who are the advertisers trying to persuade?
Why do you think so?
Vocabulary Bandwagon - Say that everyone else is buying the product or
service. Plain Folk (Ordinary) - Show people that us in a commercial. Testimonial (Stars) - Uses famous people to support the product
or service. Snob Appeal (Models) - Suggests you will be fashionable or
treaty.