Marketingkonzept Projekt XY Version 1.0 vom 00.00.2016
3
Marketingkonzept Projekt XY
Inhaltsverzeichnis
1 Management Summary................................................................................................................. 3
2 Einführung ins Marketingkonzept..................................................................................................42.1 Ausgangslage.....................................................................................................................................42.2 Ziele des vorliegenden Konzeptes......................................................................................................4
3 Analyse......................................................................................................................................... 53.1 Interne Analyse..................................................................................................................................53.2 Externe Anaylse.................................................................................................................................5
4 Strategie....................................................................................................................................... 64.1 Marketingziele...................................................................................................................................64.2 Marketingstrategien..........................................................................................................................6
5 Marketing-Mix.............................................................................................................................. 75.1 Product..............................................................................................................................................75.2 Price...................................................................................................................................................75.3 Place..................................................................................................................................................75.4 Promotion..........................................................................................................................................75.5 People................................................................................................................................................75.6 Processes...........................................................................................................................................75.7 Physical Fascilities..............................................................................................................................7
6 Implementierung.......................................................................................................................... 86.1 Marketingbudget...............................................................................................................................86.2 Umsetzung.........................................................................................................................................86.3 Marketingkontrolle............................................................................................................................8
7 Anhang......................................................................................................................................... 97.1 Quellenverzeichnis.............................................................................................................................97.2 Offerten.............................................................................................................................................97.3 Diverses.............................................................................................................................................9
Copyright, XY GmbH 2016
5
Marketingkonzept Projekt XY
2 Einführung ins Marketingkonzept
2.1 Ausgangslage
2.2 Ziele des vorliegenden Konzeptes
Copyright, XY GmbH 2016
6
Marketingkonzept Projekt XY
3 Analyse
3.1 Interne Analyse
3.2 Externe Anaylse
Copyright, XY GmbH 2016
7
Marketingkonzept Projekt XY
4 Strategie
4.1 Marketingziele
4.2 Marketingstrategien
Copyright, XY GmbH 2016
8
Marketingkonzept Projekt XY
5 Marketing-Mix
5.1 Product
5.2 Price
5.3 Place
5.4 Promotion
5.5 People
5.6 Processes
5.7 Physical Fascilities
Copyright, XY GmbH 2016
9
Marketingkonzept Projekt XY
6 Implementierung
6.1 Marketingbudget
6.2 Umsetzung
6.3 Marketingkontrolle
Copyright, XY GmbH 2016