Y13 MEDIA - HATCH END HIGH SCHOOLNAME: 10/9/2018 HATCH END HIGH SCHOOL 10/9/2018 NAME: TEACHER: MR COLE-SAVIDGE Bruno Mars – Uptown Funk - Textual Analysis Analytical skill Developing Secure Exceeding Denotation Describing what you see in the frame. Shot types, angles and movements applied to describing what you see. Complex technical terms applied appropriately. Connotation Describing what these features mean. Describing what specific signs and symbols signify. Identifying layers and codes of meaning employed by visual codes. Effect / Representation / Context Describing what is conveyed by these images and how the audience might respond to these features. Identifying the messages and values of representation in the text. Identifying the ideological agenda, surrounding context and audience reception to the text.