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- Value Articulation – - Value Articulation – A Framework for the Strategic Management of A Framework for the Strategic Management of Intellectual Property Intellectual Property James G. Conley Kellogg School of Management, Northwestern University, USA j- [email protected] n.edu Holger Ernst WHU – Otto Beisheim School of Management, Germany [email protected] Peter M. Bican WHU – Otto Beisheim School of Management, Germany [email protected] Value Articulation at Dolby Laboratories - a Time- Value Articulation at Dolby Laboratories - a Time- Sequenced Embodiment Sequenced Embodiment - June 22, - June 22, 2013 - 2013 -
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- Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

Mar 28, 2015

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Page 1: - Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

- Value Articulation –- Value Articulation –A Framework for the Strategic Management of Intellectual PropertyA Framework for the Strategic Management of Intellectual Property

James G. ConleyKellogg School of Management, Northwestern University, [email protected]

Holger ErnstWHU – Otto Beisheim School of Management, [email protected]

Peter M. BicanWHU – Otto Beisheim School of Management, [email protected]

Value Articulation at Dolby Laboratories - a Time-Sequenced EmbodimentValue Articulation at Dolby Laboratories - a Time-Sequenced Embodiment

- June 22, 2013 -- June 22, 2013 -

Page 2: - Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

Dolby LaboratoriesDolby Laboratories

1973: 2nd B-Type Patent US3846719

1980: 1st C-Type Patent US4490691

Global Patent Appl. as to Priority

Date

1965: A-Type Patent

1968: 1st B-Type Patent US3631365

1966: & & DOLBY System:009 Electrical + scient. apparatus

1970: & DOLBY:016 Paper goods and printed matter

1968: Dolby B Type for Consumer Market: exclusive License to KLH

1977: Star Wars breakthrough:Dolby Stereo for Prof. Film Sound Market

1966: Dolby A-Type Noise Reduction for Professional Studio Recording

Value Transportation

1970 Dolby move into Film Sound Market

Patent Appl.

Page 3: - Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

1973: 2nd B-Type Patent US3846719

1980: 1st C-Type Patent US4490691

Dolby LaboratoriesDolby Laboratories

Global Patent Appl. as to Priority

Date Patent Appl.

1965: A-Type Patent

1968: 1st B-Type Patent US3631365

1966: & & DOLBY System:009 Electrical + scient. apparatus

1970: & DOLBY:016 Paper goods and printed matter

1995: Dolby Digital: Move to Consumer “Home” Market

1968: Dolby B Type for Consumer Market: exclusive License to KLH

1982: Dolby Surround- Stereo for Consumer Market

1977: Star Wars breakthrough:Dolby Stereo for Prof. Film Sound Market

1966: Dolby A-Type Noise Reduction for Professional Studio Recording

1992: Move to Digital: Batman Returns: 1st movie with Dolby SR-D (now: Dolby Digital)Prof. Film Sound

1997: Dolby Digital mandatory for DVDProf. Recording

2000: Dolby Headphones for Consumer Market

Value Transportation

ValueTranslation

Total Revenue in ‘000 USD

1970 Dolby move into Film Sound Market

2009:009 Computer software platform 038 Providing online telecommunications services, 041 Entertainment services…for interactive online gaming

2003: Acquisition of Lake Tech. Ltd: developer of Dolby Headphone technology

1978:009 Electrical + scient. apparatus

1985: DOLBY SURROUND:009 Electrical + scient. apparatus

2007: Dolby 3D Digital CinemaProf. Film Sound

1992:009 Electrical + scient. apparatus

1995:009 Electrical + scient. apparatus

1999:009 Electrical&scient. apparatus

Nr. of Patents featuring “Digital”

Page 4: - Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

1973: 2nd B-Type Patent US3846719

1980: 1st C-Type Patent US4490691

Dolby LaboratoriesDolby Laboratories

Global Patent Appl. as to Priority

Date Patent Appl.

1965: A-Type Patent

1968: 1st B-Type Patent US3631365

1966: & & DOLBY System:009 Electrical + scient. apparatus

1970: & DOLBY:016 Paper goods and printed matter

1995: Dolby Digital: Move to Consumer “Home” Market

1968: Dolby B Type for Consumer Market: exclusive License to KLH

1982: Dolby Surround- Stereo for Consumer Market

1977: Star Wars breakthrough:Dolby Stereo for Prof. Film Sound Market

1966: Dolby A-Type Noise Reduction for Professional Studio Recording

1992: Move to Digital: Batman Returns: 1st movie with Dolby SR-D (now: Dolby Digital)Prof. Film Sound

1997: Dolby Digital mandatory for DVDProf. Recording

2000: Dolby Headphones for Consumer Market

Value Transportation

ValueTranslation

Total Revenue in ‘000 USD

1970 Dolby move into Film Sound Market

1978:009 Electrical + scient. apparatus

1985: DOLBY SURROUND:009 Electrical + scient. apparatus

2007: Dolby 3D Digital CinemaProf. Film Sound

1992:009 Electrical + scient. apparatus

1995:009 Electrical + scient. apparatus

1999:009 Electrical&scient. apparatus

Nr. of Patents featuring “Digital”

Explicit Licensing Revenue: 2002 till 2011

Total Revenue in ‘000 USD