® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards [email protected] Copyright © 2015 Open Geospatial.

®

Urban Planning DWG

Wiki, Newsletters and Social MediaEfforts and Plans

Lynn Calder, GiStandards

[email protected]

Copyright © 2015 Open Geospatial Consortium

mailto:[email protected]

OGC®

Wiki, Newsletter and Social Media


OGC®

In brief…


•Wiki•Newsletter•Social media

OGC®

wiki


OGC®

Newsletter


• Use MailChimp or similar online email software

• Brand up your template

• Add your input

• Send to your subscribers

• Holds an archive of all your newsletters

OGC®

Newsletter - editions


• Frequency of newsletters

• Special Editions – publish for upcoming events

• Link to subscribe to your newsletter on all your emails

• Link to wiki, social media

• Ask for Contributions at each issuedirectly contact urban planners people love to share knowledge

OGC®

Newsletter


“Share your knowledge. It’s a way to achieve immortality.”

~ Dalai Lama

OGC®

Social media overview


If you’re not on a social media networking site, you’re not on the Internet

• Facebook - network for friends & family

• Twitter – network of strangers

• LinkedIn – professional network

• Google+ – collaboration of above

OGC®

Social media – Facebook


• Businesses have pages, not profilesthis is the official representation and voice of a company

• People like businesses, they don’t friend them

• Your posts can be boosted for a fee

• Reports show how many people you have reached

OGC®

Social media – Google+


• Circles are used to group contactsshare the right things with the right people such as friends and work colleagues

• Share posts – tag people by adding + to their name

• # - use hashtags on your postsgood for searching – when you click on a # you’ll see related posts

• Hangouts – video chatsgood for team meetings and demos

• +1 button similar to Facebook like

• SEO value – hey it’s Google

OGC®

Social media – Twitter


• Twitter – voice of the masses in 140 characters or less

• Twitter is a good listening tool

• Content is based on # – therefore use a relevant #Users search Twitter for particular # and then follow it

• Tweet – regularly with quality posts

• Comment/mention/get involved with your community – no one likes one-way tweets

• Link your tweets to Facebook and Google+

OGC®

Social media – LinkedIn


• Professional networking group

• Good for catching up with past colleagues

• Good for recruitment

• Can set up a group or join an existing Urban Planning group

OGC®

Social media uses


OGC®

Go viral – how?


• Ask your current connections to like/join/follow you

• Ask people to like/join/follow you

Wiki

Every email (put on your signature blocks)

Newsletters

Business cards

Brochures, flyers, anything printed

• You are the centre of the universe

Ask people to join you

Tell everyone how wonderful you are

OGC®

Implementation


• Assign a user or user group to work on social media on a daily basis

• Get interactive – join all social media platforms

• Get liked, followed, joined

• Goal is to engage, inspire and influence

• Be honest, authentic and transparent

• Keep active on social media – remember it’s a dialogue not a monologue

• Nominate a moderator to check content

OGC®

That sounds like a lot of work?


• Simple answer – yes it is

• It takes time and can cost money - Consider using platforms such as HootSuite to tie your social media services together

• Your social media input will evolve

• You have to monitor your social media and respond

• You have to move with the times, it is always changing so keep on top of it all and decide what works for you

OGC®

Summary


Don’t stop talking …

• Wiki – encourage users to collaborate

• Newsletter – stick to your issue schedule

• Social media – keep adding and responding

• Find out what works for you and invest in it

OGC®

Any questions?


®

Thank you for your time and staying awake!

Lynn Calder, GiStandards

[email protected]


® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards [email protected] Copyright © 2015 Open Geospatial.

Documents

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