Topic/Headline Interesting Fact Publication Info Reaction.

JournalismApril 16-17

JournalChoose 1 and write a news story to go with the image.

Current Events

Topic/Headline Interesting Fact Publication Info Reaction

Let’s play a writing game…

Listen carefully and respond.

Listen for your results.

Writing a Radio Ad

At the top of the page, type the words "Title:", "Product:", "Length:", "Medium:" and "Writer:". Place each word on its own line, singe spaced, left-aligned.› Production Notes: List any instructions for the “actor” (i.e.

accent, etc.) Divide the paper into 2 sections

› One section will be labeled AUDIO and the other DIALOGUE. It is best to number each shot

› Under each section write the description (with the short hand of the type of shot/audio) Use the key on page 383 for a reference

› Write a description of each shot

Tips on creating an effective radio ad

1. Mention the product2. Discuss the benefits3. Offer enticement4. Call to action

EXAMPLE

https://www.youtube.com/watch?v=rFrWODRzVgY

Example ScriptAUDIO

MUSIC: Soft Mystical music fades in

SFX: waves

SFX: Diving into water splash

SFX: under water

MUSIC: Mystical music fades out

OUT

DIALOGUE

ANNOUNCER: In the finest tidal waters lies a secret.

ANNOUNCER: A delightful delicacy like no other.

ANNOUNCER: Dive in and discover the most serene and calming surroundings the world has to offer.

ANNOUNCER: Come and experience life at the bottom of the ocean. Receive scuba diving instruction and certification at Sea Heroes, located at 400 Scenic Drive. We are open Mon-Sat from 8-5.

Writing TV Ads

At the top of the page, type the words "Title:", "Product:", "Length:", "Medium:" and "Writer:". Place each word on its own line, singe spaced, left-aligned.

Divide the paper into 2 sections› One section will be labeled video and the other audio.

It is best to number each shot › Under each section write the description (with the short hand of the type

of shot/audio) Use the key on page 383 for a reference Write all video descriptions in caps and audio in sentence case. Type the name of the character next to the line of audio. Type SOUND or SFX to describe any sound effects in the audio. Use capital

letters for sound effects. Type MUSIC before describing any music. Use capital letters and underline

when writing out music description. › Write a description of each shot

Example: write CU: the new I phone watch Example :write VO: the new I phone watch now available

Tips for writing an effective TV ad

Say it, Explain it, and Repeat it

EXAMPLE

http://www.ispot.tv/ad/7xLO/mountain-dew-kickstart-extended-come-alive

EXAMPLEVIDEO

MS: Santa arriving at a house and finding brownies.

MS: Santa arriving at house #2 and finding cheese and crackers.

MS: Santa arriving at house #3 and finding sugar cookies from Root-a-Bakers.

CU: Plate of Sugar Cookies with Root-a-Bakers packaging.

CU: Santa’s big smile

MS: Santa grabs the plate and sits as he eats the cookies.

ECU: Santa pulling the warm, soft, cookies apart and placing them in his mouth.

TITLE (White on black): Want on Santa’s good list?

TITLE (White on black): Leave him sugar cookies from Root-a-Bakers. Root-a-Bakers logo.

AUDIO

MUSIC: Holiday music

SANTA: Brownies again?!

SANTA: Not more cheese!

SANTA: UMMMM! Sugar Cookies from Root-a-Bakers!

SANTA: Root-a-Bakers has the BEST cookies. I’m leaving lots of goodies at this house!

ANNCOR (VO): Want on Santa’s good list?

ANNCOR (VO): Leave him Sugar Cookies. Not just any sugar cookies, but Root-a-Bakers Sugar cookies. Get yours today!