there is a limit to the products that can be supported in a market the competitive market is the specific products in a category as well as companies.

there is a limit to the products that can be supported in a market

the competitive market is the specific products in a category as well as companies that produce them

market share is the percentage money that a product takes of the total dollars spent within a particular category

http://www.reuters.com/article/2013/02/13/us-amazon-ebooks-idUSBRE91C1IM20130213

http://www.publishersweekly.com/pw/by-topic/digital/retailing/article/54609-e-books-market-share-at-22-amazon-has-27.html

http://www.businessweek.com/articles/2013-01-31/as-e-book-sales-rise-apple-ipad-bests-amazon-kindle

Why has the ebook market increased so much over the past few years?

Why do you think Amazon leads all e-book sellers in terms of market share?

If you were running Amazon – how would you complete with the iPad and where would you focus your growth?

Market Share is often too broad Ex. beverages, computers, magazines

market segments are narrower categories that have an identifiable characteristic

Ex. Beverages – Juice – Apple Juice

1) Increase the size of the overall market Can be very difficult Convince consumers that they need to

purchase your industries goods or service Risk that consumers may choose the

competition

2) Take sales away from its competitors Much more common of the two

Unlikely to see a change of more than one or two percent in a given year

But the one or two percent is CRUCIAL

Your group of 3 will be given an industry to research How much money was made in that market Who are the major players? What companies

have the top three market share?

If you were a marketing executive for a company in your industry, how would you increase the number of customers in the market?

You may use either US or Canadian Data

Group 1: Energy Drinks Group 2: Television Group 3: Fast Food Group 4: SUV’s Group 5: Video Game Console