There are 3 parts to this: VISION LEADERSHIP STRATEGY.

A Vision for Lanark

There are 3 parts to this:

VISIONLEADERSHIPSTRATEGY

The best you can hope to achieve is to fulfil the potential of what is there. Lanark and its people may well have this potential but first you must establish a compelling vision for the future and the strategies to achieve this vision.

A revitalised town centre

VISION

− Nurture collective effort− Increase footfall and visitors to the town− Create a positive image for Lanark− Forge partnerships and “connectedness”− Make practical improvements to town centre 

Key Objectives

“Do many small things well”

Communicate and share the vision, build understanding and buy-in. Align and inspire teams and stakeholders to act in order to fulfil the vision.

LEADERSHIP

− A Development Trust working group− Result focussed to deliver the key objectives− Part of a branded campaign such as “Lanark

Vision”− Suggested themes:• Heritage and tourism• Attractive town• Events• Marketing and communications• Business development in town centre

Team Lanark – a leadership coalition

− Lanark Vision team working with stakeholders

and investors to deliver projects− Umbrella association to inform, engage and

inspire stakeholders and wider community− Possibly supported with executive/project

manager− Potential to develop into BID

Team Lanark (cont)

Create a destinationCreate an

experience

VISITOR & TOURISM MARKETING STRATEGY

Leisure & Recreation • built on Lanark’s unique and dramatic location

Lanark Live!• Because the Lanark brand has a strong

association with events

Heritage Experience• Based on Lanark’s rich history and New Lanark

Built on Lanark’s unique and dramatic location

― Nature and outdoor experience― Start of Clyde Walkway

― Enhances Lanark’s overall image

Leisure & Recreation

Because the Lanark brand has a strong

association with events

− New Lanark Arts Association− Support for arts and events from BBCS− Events calendar− Digital sign in High Street to promote events− Visual and street art project− Future Lanark Arts Centre use for Tolbooth

Lanark LIVE!

Based on Lanark’s rich history and New

Lanark

− Signage, interpretation boards, etc. to support tourist feel

− Town heritage and history trails− New Lanark link up− Visitor Centre for telling the Lanark story

Heritage Experience

A town is just a town but a town that thinks of itself as a brand and can articulate its essence and story, is a whole lot more.

− That captures the essence of the town− Branding project such as “Lanark – Historic

Heritage Town”− Branding can also support:• Lanark LIVE!• Lanark VISION, etc.

− Lanark Life website used to support strategy− Visitor information guides, etc.

Branding & Marketing