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VISION Every organization should have a clear vision, which is capable of being articulated by all of the people in the organization. A good example of this is “We will be making 24,000 trucks by the year 2050”. This company wanted people to recognize that they would be in the business for the long term, hence providing employees and their grandchildren with security of employment. The number 24,000 trucks was significant, as it showed growth from the current figure of 12,000 per annum, and was consistent with their long term business targets. All employees could see this as being a goal they could all aim at.We look at the vision of an organization in three ways:1.Does it exist? - Normally it would be displayed around the organization, and sometimes on cards which people carry2.How do people get to know about it, and do they understand it? – Thus if questioned than can articulate the vision and what it is trying to achieve.3.What is the scope of the vision for the organization is it narrow or is it all encompassing for the organization, and its place in the community?
Dimension N° Bronze Silver Silver Gilt Gold Platinum
Existence 1.1 There is no formal vision for the organization, which describes the long term future of the organization, and its aspirations
A process to develop a long term vision has been started, and a initial vision has been communicated to the people.
A vision for the organization has been established. It is in existence and some people can point to where to find it. It is visible everywhere.
The vision of the organization is clearly displayed around the organization, and is simplicity itself. People understand what it really means.
The vision is clear everywhere, and linked to long-term goals for the organization. There is a formal process for review and renewal.
Communication 1.2 There is no formal process for communicating the vision, and – apart from the management team – no one knows what the vision is.
The management team helped develop the vision, and they are aware of the statements that have been produced. Below the management team, there is little awareness.
The vision statement has been communicated to all employees through a formal process. All new joiners go through a process, which includes learning the vision.Vision is shared with partners in the extended supply chain.
All employees have at some time been exposed to a detailed understanding of the vision from their managers, and they contribute to the building of the visionUpstream and downstream partners’ vision is communicated and positioned in business context.
Any employee can articulate the vision for the organization, and all employees feel closely aligned with the vision and mission of the organization
Scope 1.3 The vision does not have a clear scope – it is a “motherhood” statement.
The scope of the vision just covers customers, suppliers and employees
The scope of the vision covers customers, suppliers, employees, financial stakeholders
It also covers the company’s place in the local community, and its effect on the environment.
It covers corporate social responsibility, and its long term mission in all aspects of a business..
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