The AAU has been an organization since 1922 35 of the 69 institutions in the AAU are public institutions, and 13 of those 35 have turned over their.

The AAU has been an organization since 1922 35 of the 69 institutions in the AAU are public institutions,

and 13 of those 35 have turned over their presidents in the last 18 months.

Financial Pressures Ideological (Political) Pressure Corporatization of Universities Systems versus Flagships Athletics

HUNTER RAWLINGSPRESIDENT OF THE AAU

September 27, 2012

RAWLINGS PANEL

Hunter Rawlings President of the Association of American Universities

Jim Delany Commissioner of the Big Ten

Bob Malekoff Associate Professor & Sports Studies Chair at Guilford College

Amy Perko Executive Director of the Knight Commission on Intercollegiate Athletics

Patricia Timmons-Goodson Former Associate Justice of the NC Supreme Court

DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT

NATIONAL INTEREST

National Media

National Competition

Continuing Popular Growth

Fundamental Adjustment of Values/Priorities Over Past 35 Years

DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT

COMMERCIAL INTENSITY/SCALE

Major Media Rights Agreements

Football/Men’s Basketball Post-Season Championships [Football Playoff (BCS); NCAA Tournament]

Coach/Administrator Compensation Levels

Increasing Tension w/ Basic Student-Athlete “Compact” and Overall Enterprise Housed w/in Higher Ed

DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT

CHALLENGED GOVERNANCE

Presidential “Control” and “Power”

Reliance (Practical/Philosophical) on External Revenues

Dominant Administrative Incentive [“Find A Way to Pay For It…”]

Continuing Questions of Future Sustainability of “Collegiate Model”

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

Ruling on Title IX Leads to Stronger Presence of Women in Sports

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1972

TITLE

IX

Division I Splits Football into Division I-A and Division I-AA

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1978

Michigan State/Indiana State National Championship Game

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1979

ESPN Founded as First All-Sports Programming Network

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1979

Big East Founded as First Television-Inspired Conference

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1979

Jackie Sherrill Becomes Highest Paid University Employee

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1982

USA Today Prints Its First Issue

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1982

Miami/Nebraska Orange Bowl Boasts Record TV Viewing

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1984

Television Deregulation in NCAA vs. Oklahoma Board of Regents

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1984

Nike Signs Michael Jordan

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1984

SMU Receives the “Death Penalty” from the NCAA

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1987

NCAA Presidents Commission on Role of College Athletics Forms

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1987

The Knight Commission on Intercollegiate Athletics Forms

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1989

CBS Signs a $1 Billion Agreement To Air the NCAA Tournament

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1989

Notre Dame Announces TV Rights Agreement with NBC Sports

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1990

Conference Formation/Realignment/Consolidation Begins

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1990-1992

The SEC Hosts the First Conference Championship Game

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1992

The Bowl Championship Series Is Formed

THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS

1998

Academic Integrity Fiscal Responsibility

TODAY’S ISSUES

Agents / Amateurism Pay for Play O’Bannon Case Title IX

TODAY’S ISSUES

TITLE

IX

NCAA Governance Competitive Equity NCAA – 1 School, 1 Vote Representative Structured Councils Working Groups

TODAY’S ISSUES

NCAA Enforcement Reduced Rulebook Increased Penalty Structure Increased Staffing at NCAA NCAA Staff Issues

TODAY’S ISSUES

CONSIDERATIONS

Governance Structures

Competitive Equity

Financial Considerations

Academic Success

CORE PRINCIPLES

Education

Opportunities

MISSION

WE EDUCATE AND INSPIRE THROUGH ATHLETICS.

VALUES

Responsibility Do what is right.Innovation Find a better way.Service Put others first.Excellence Work hard. Play smart. Win together.

PRIORITIES

Alignment Align our operations to fulfill the mission of the University.

Academic Achievement Top 3 ACC / Top 10 Nationally

Athletic Performance Top 3 ACC / Top 10 Nationally

Administrative Engagement Relentlessly pursue the resources and administrative structures necessary for success.

LEAD

EDUCATE

INSPIRE