© Symnetics México 2009 Tantum Group, 2012 – Executive Master Class: Fostering Value Innovation through Co-Creation approach; Lausanne May 29th, 2012 Fostering.

© Symnetics México 2009Tantum Group, 2012 – Executive Master Class: Fostering Value Innovation through Co-Creation approach; Lausanne May 29th, 2012

Fostering VALUE INNOVATION through the CO-CREATION Approach

Top Executive Master Class, LausanneLausanne, May 29, 2012

Key note speaker Professor Venkat RanaswamyProfessor of Marketing at the Ross School ofBusiness, University of Michigan

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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Objectives: Good understanding of the power of

Co-Creation and its potential of application for innovation process

Experiencing concept and method of Co-Creation

Discuss value of Co-Creation for your business innovation activities

Background and objectives

What is VALUE CO-CREATION about?Developing new products, services and business models through a co-creation process with stakeholders in order to build competitive advantage.

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Agenda

08:30 am Session 1: Introduction to Co-CreationSession 2: Engagement plattforms and Stakeholder ExperiencesSession 3: Engagement Plattforms and Network ResourcesSession 4: Innovation and Co-CreationSession 5: Applying Co-Creation (business case)

12:30 pm Lunch

01:30 pm Session 6-8: Formulating action projects and linking them with Leadership and the Strategy Performance Management System through Co-CreationSession 9: Challenges in implementing co-creative initiatives and how to overcome themSession 10:Getting started with implementing your co-creative action projects Closing: 04:00pm

INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Lausanne, May 29th, 2012

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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Speakers

Professor Venkat Ramaswamy• Professor of Marketing at the Ross School of Business,

University of Michigan• He is co-author (with C. K. Prahalad) of the acclaimed book

„The Future of Competition: Co-Creating Unique Value with Customers“ (Harvard Business School Press, 2004).

• Recent Book: The Power of Co Creation, edited by Simon and Schuster, October 2010

• Venkat’s current work focuses on migrating companies globally to the next practice of experience co-creation.

Mathias Mangels• Founding Partner of Tantum Group, an innovation and strategy execution professional service company

• Managing Partner for innovation assignments on products, services and

• business models in Europe, Middle East and Latin America• Focus on delivering outstanding results accomplished through the implementation of innovative new offerings with clients.

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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Registration:

Innovation Master ClassLausanne, May 29th, 2012

LocationHotel Alpha-Palmiers Rue du Petit-Chene 34CH-1003 Lausanne, Switzerland

Contact for Hotel room bookings:T +41 21 55 55 999F +41 21 55 55 [email protected]

Registration Fee: 480,-€ zzgl. MwST.Participants will receive case studies and Venkat Ramaswamy´s latest book „The Power of Co-Creation“

Your contact partner

Henriette WinttererOffice [email protected] 08024 47 47 60

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Tantum Group CEE

Georg Reygers, Geschäftsführer Tantum CEE

Matthias Uebel, Principal

Münchner Straße 38

83607 Holzkirchen bei München

t +49 8024 474 767

m [email protected]

m [email protected]

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