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TITLE

ITB 2017

Niklas Schlappkohl, Senior Director, Travel Solutions

BY THE NUMBERS

SERVICES

WE KNOW WHAT

NIKLAS

• 20 years digital

• 15 years

hospitality

• 12 years

localization

• 8 languages

• 4 years HSMAI DM

[email protected]

• Why Localize

• Native Speakers

• Review

• Translation Types

• Machine Translation

• Optimizing ROI

OVERVIEW

WHY LOCALIZE?

QUALIFIED TRANSLATORS

set (n, v, adj):

464 definitions in the

Oxford English Dictionary.

Now translate it.

Hotel bietet

Hotel Offers

IN-CONTEXT REVIEW

• Language Workflows & Quality

Management: How not to be made

fun of by your customers

IN-CONTEXT REVIEW

• Not all content is

alike

• Translating Concepts

vs Texts

TRANSLATION TYPES

USABILITY

MACHINE TRANSLATION

MACHINE TRANSLATION

CULTURAL DIFFERENCES

OPTIMIZING ROI

CONTACT US – 2 PRESENTERS

Niklas Schlappkohl

Senior Director, Travel

Solutions

[email protected]