마케팅개론 SKTelecom 기업 분석

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SK Telecom Vision

IPE( ) 2020 IPE 20 50% ICT 2. SWOT 1) (Strength) 1 2G 1( : 50.6%) - 09 10

Brand Power

2. SWOT 1) (Strength) 1400

IMC 2G 3G 2G

2. SWOT 2) (Weakness) 56.22%

3G 2G 3G

2. SWOT 3) (Opportunity) , , DMB, MP3

2G 3G 3G 3G 1 2. SWOT 3) (Opportunity) Input , Input 3 IMT-2000 IMT-2000

2. SWOT 4) (Threats) 3G SHOW SHOW 1 010 011 800Mhz 2011 6 KT KTF 2010 1 LGT STP 1. (market segmentation)102030~4050~60 , , mp3, 2. (Market Targeting)STP 3. (Positioning)STP 1) (, )10Ting, Ting junior 20TTL30~4050~60 + 800MHz 3. (Positioning)STP 2) 3) , , /, , SKT

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3.7 WVGA(800480) AMOLED , DMB,

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500 , (DivX) , GPS, Wi-Fi,

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