Сайт, як частина sales машини Орися Скляр
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Сайт, як частина sales машини
Орися Скляр
Websites…
Purpose of Website :
• Present specific formation to a specific audience • Showcase entertaining information for visitors• Sell products to users• Convince website visitors that they should become customers of the
service company• etc.
Purpose of Website :
100%-SELL
Can we sell without a website?
Sales Process
Strategy definition Offering Selling Delivery
Strategy Definition
Corporate Strategic PlanGoals & Plans
Vision/Mission/ ValuesBrand Positioning/Differentiators
Market segmentsBusiness models
Offering
Analyze market needs
Identify buyer personas
Create value proposition for given buyer personas
Validate Value Proposition
Selling
Strategy definition Offering Lead
GenerationOpportunity Generation
Proposal Development Close Delivery
Sales Channels/Directions
Inbound Website Content Promotion
Incoming requests
Outbound Marketing Campaigns Leads Opportuniti
es
Sales Process
Strategy definition Offering Selling Delivery
Q&A
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