+ Rotary Awareness Michelle M. Maresh-Fuehrer District 5930 Rotary Awareness Chair [email protected].

+

Rotary Awareness

Michelle M. Maresh-FuehrerDistrict 5930 Rotary Awareness [email protected]

+The Problem:

Less new members than previous years

Lack of member retention

Increase in “competition” What makes Rotary different from other service clubs?

+Rotary Awareness Objectives

To strengthen the image of Rotary in District 5930 areas

To reduce misconceptions about Rotary

To gain public awareness of Rotary’s purpose/projects

To entice young professionals to join Rotary

To serve as a support to membership with outcomes

+Rotary Awareness Committee

5-member committee: Rotarians aged 21-35 Professional qualifications in PR/related field Members from each hub:

Victoria (Areas 1 & 2): VACANT Corpus Christi (Areas 3, 4, 5, 6, & 7): FILLED Brownsville (Area 8 & 9): VACANT McAllen (Area 10, 11, & 12): VACANT Laredo (Area 13): VACANT

Do you or someone you know have an interest in joining us?

+Rotary Awareness Committee

Procedures: Establish committee Create, pilot, & distribute survey Create district-wide campaign Work with college/university PR courses in District areas Judge student campaigns & select winner Implement student campaign ideas Evaluate both campaigns

+Rotary Awareness Timeline Draft

Current: Finalize Committee Membership

October 2013-January 2014 Draft, pilot, & distribute survey

January-February Analyze data, discuss implementation

February-March Apply for grant to implement

March-June Contact PR professors from areas

July 2014-May 2014 Implement campaign

August 2014-May 2015 Collect PR campaigns

June 2015 Evaluate campaign; judge class campaigns

July 2015-May 2015 Implement classroom PR campaign

June 2016 Evaluate PR campaign

+General PR Principles

Abuse

Rewards

Participation

Cheerleading

+Internal Strategies

Member Relations Participation Feedback

Research

Updated Materials

+External Strategies

Members as “Goodwill Ambassadors”

Investor Relations Reports of Donations

Community Relations Partner with community organizations

Media Relations

Updated Materials

+Your Ideas?

What are some ways that you might strengthen internal PR for your club? Participation Rewards Gathering feedback from current members Generating new members

What are some ideas that you have for external PR? Cheerleading Organizations to partner with? Local area projects to take on? Relevant stories for media? Social media news/campaigns?

+Updates to Rotary PR Guidelines

New logos/graphics

New Pantone color palette

New typography

For more information:https://www.rotary.org/myrotary/en/help-strengthen-rotary’s-image

+Examples