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The project society – All work/employment is short term, the rituals that keep your world stable moves from the work place to the private zone, family and spare time.
There is not enough work to all of us. Either we share the work = all of us have more time off, or some people will not work at all. As production gets more efficient we will create the same or even more value. The people that work have to share with the people that do not work. Or we develop new services, so all can have a work.
The elite in the society is shifting. Long ago it was the noble families, then the bourgeoisie (owning the industry). Both groups owned real estate and had almost free access to capital. What was needed to make establish a business.
Now you can create huge companies with your laptop. The elite are people that founded Facebook etc. This opportunity for making success without needing traditional basis of capital gives equal opportunities to everybody.
Networking and connectivity gets more and more important (also related to other trends) also on a local level for all kind of people, not only the leaders.
Online & connected 24/7.
Free flow of information and the possibility of connecting a very low transaction cost gives power to the people.
"What really struck me, though, was knowing that the lines didn't represent coasts or rivers or political borders, but real human relationships.” Paul Butler, Facebook
Replacemaking - The third place Urbanization, more people on the same spot = smaller flats = increased needs for public space.
There is not enough work to all of us. Either we share the work = all of us have more time off, or some people will not work at all. What do we do when we don’t work?
Or we develop new services, so we all can have a work.
Few malls will survive as one dimensional shopping machines. (samples on www.deadmall.com)
The relation between producer/manufacture – distribution – retail, and including the internet retail.
Paradigm of lease contracts will change. Turn over rent might be “over and out”.relation between producer/manufacture – distribution – retail, and including the internet retail.
Less stock in store, smaller stores.
This could mean the department store will have a new possibility, as they can offer the manufactures a retail solution.
A local shopping mall should make a possibility for internet retailers to deliver the goods to the shopping mall, and then people come here and pick it up.
Merge e-tail and the mall. Create synergies. Communicate.
More people works/is employed on short term. The rituals that keep your world stable moves from the work place to the private zone, family and spare time.
In the project society you need network to get your next assignment.
Make place for people, embrace the new communities, give them a space.
Make network events at the shopping mall, common lunch once a week or every day.
Have meetings room, or a meeting apartment. Home shopping at the shopping mall.
More single households, increased needs for places to meet other people
To much for the eyes. To little for the other senses. From experience economic to attention economic.
“Give me attention and understand my needs and wants, don’t design an experience you think I would like.”
Young people are changing values. 7 European countries, 7.000 young people interviewed. From material to empathy.
In the mature markets people don’t have space or need for more products. However they still like to consume.
Events and service respond to the needs of doing something for your self and together with friends. Having an experience together gives friends and families a base for storytelling.
Our business will change from managing installations to manage a people business.
Experience in the decompression zone.RO’s Torv Roskilde.
But the industry needs to realize that understanding consumers needs and wants should be the basis for any decision to be made.
When we make places based on human needs and wants, the result is a long time benefit for every part of the chain, the community, individuals, tenants, landlords and capital providers.