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1000ventures
All-inclusive ● Innovative ● Synergistic
ContentsHarmonious Growth
Strategies
Market Leadership
Customer Value
Managerial Leadership
People Power
Organization
Efficiency
Marketing and Selling
Synergy
Change Management
Intellectual Brilliance
Evaluation of Ideas
Lessons from WinnersPartnerships
Innovation
Clic
kab
le t
itle
s fo
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avig
atio
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Back t
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Lessons fro
m W
inners
Process Enterprise ●Continuous Improvement ●
Advanced Value Chain ●
Systemic Innovation ●Innovative Organization ●
Innovation Management ●
● Sustainable Profits● Inspiring Culture● Market Leadership
● Customer Value● Marketing and Selling● Customer Service
© Vadim Kotelnikov
“For every thousand hacking at the leaves of evil, there is one striking at
the root.” ~ Henry David Thoreau
Strengthen Your Roots
“Profits should be a reflection not of a corporate greed but a vote of
confidence from society that what is offered by the firm is valued.”
~ Konosuke Matsushita
Deliver Superior Value
“Vision without action is a daydream. Action without vision is a nightmare.”
~ Japanese proverb
Live Your Vision
Marketing, Selling,Servicing, Partnering
Vision, Shared Values, Capabilities, Resources
Strategies, Organization, Processes, Innovation
Love
Work
Partners
Customers
World
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ValueProposition
Marketing and SellingStrategies
RevenueModel
Growth andDiversification
Strategies
Value ChainStructure
CompetitiveStrategies
Converting Inventions to Profitable Innovations 3 Steps
Creating Customer
Value
• Satisfying existing needs
• Creating and satisfying new needs
Marketing• Brand
• Solutions and benefits
Selling • Online
• Offline
KnowWHY
▪ Vision▪ Values▪ Capabilities
▪ Customer Value▪ Competitive Advantage▪ Sustainable Growth
▪ Leaders, Managers▪ Employees, Teams▪ Partners
▪ Competing, Innovating▪ Organization, Processes▪ Marketing, Selling
▪ Change Management▪ Pursuing Opportunities▪ Fast Company
Know WHAT
▪ Enterprise Strategies▪ Road-mapping▪ Market Learning
Know HOW Know WHERE
Know WHO Know WHEN
Leverage Diversities and Find the Balance
YinPassive, accepting side
YangActive, aggressive side
Balanced Company Outside In Inside Out
Growth Efficiency improvement Venturing & Speed
Management Working IN your business Working ON your business
Leadership Employee empowerment Coaching & Energizing
Processes Managing operations Managing innovation
Opportunities Anticipating & Searching Pursuing & Experimenting
Change Management Adapting to change Creating change
Customer Success Listening & Tailoring Leading & Co-innovating
Employees, Partners Managing differences Harnessing diversity
Business BLISS
Business where innovation is a usual thing
People
System
Intent
Burning desire to keep winning in the marketplace
Making innovation a great constant
Culture of creative dissatisfaction and innovation
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Daring, Credible, andAdaptive Strategy
Loyal and EnergizedEmployees
Customer-centeredBusiness Model
ContinuousInnovation
Innovation-friendlyOrganization
PositiveCorporate Image
Well-managedAssets
• Clarity in the workplace
• Clearer messagesClarity
• Easier transformation
• Faster companyChange
• More customers
• More website usersResults
Developing InnovationSystem
Balancing BusinessSystem
Synergizing Business Processes
Developing Growth Strategies
Building a Winning Organization
Leading Empowered Employees
Cross-functionally excellent business
development expert
Business Systems Thinking
Back t
o C
onte
nts
Lessons fro
m W
inners
It’s tremendously beneficial for you and them
Create
Sell
Retain
Create higher customer value
Sell what’s most
beneficial for them
Build loving relationships
Introduce new benefits
Exceed expectations
Help them stretch
Satisfy needs
Meet expectations
Make it convenient
Adapt
Inspire
1000ventures
Yin-Yang Balance
Loveyour
customer
Loveyour
customer
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1000ventures
Conscious
Unconscious
Unseeded “If I had asked the public what they wanted, they would have said a faster horse.” ~ Henry Ford
“Subconscious desires are incomparably stronger than conscious decisions, and always override them.” ~ Psychokhemia
“Your most unhappy customers are your greatest source of learning.”
~ Bill Gates
First-timepurchases
Recurringpurchases
Drivers Emotions Habit
Justification Conscious Subconscious
➢ To win customers over, use emotional triggers and differentiated benefits
➢ To retain customers,provide great empathetic service, build trusted relationships
Customer Intimacy ●Service-Profit Chain ●
Value Innovation ●
Customer Service ●Customer Relationships ●
Customer Satisfaction ●
● Value Proposition● Differentiation, Branding● Creative Marketing
● Solving Customer Problems● Selling Benefits● Closing the Deal
Care
Listening
Observing
Empathizing
Creating Value
Engaging
Marketing
Selling
Growing
Retaining
Valuable Content
• Satisfy needs
• Present opportunities
• Entertain
• Make it easy to read and/or skim
Valuable Activities
• Engage people; facilitate exchanges
• Provide skill-building applications
• Help people shine; organize contests
• Make it fun 1000ventures
Have instant access to comparison pricing and user opinions
Expect to get what they want, how
they want it
Expect personalized
treatment
Trust more opinion leaders, than
brands
Base their buying decisions primarily
on emotions
Today's Internet-
empowered customers
1000ventures
Main Benefits
1. Customers stay with your company longer
2. Customers deepen their relationship with your company
3. Customers demonstrate less price sensitivity
4. Customers recommend your company and your products or services to others
The Five Rules
1. Reduce the risk for your customers, especially first-time buyers
2. Give your customers more than they expect
3. Personalize your offer and tailor it to your customer's needs
4. Care about your customers, provide great after-sales support
5. Listen to your customers