“ Perception is an external process whereby people convert the physical energy of the world outside of them into meaningful internal experiences.” Individuals.

Cultural Diversity in Perception

“There never were in the world, two opinions alike more than two hairs or two grains; the most universal quality is diversity.”

Montaigne

2

Perception

“ Perception is an external process whereby people convert the physical energy of the world outside of them into meaningful internal experiences.”

Individuals

Objects Customs Gestures

3

Perception and Culture

Culture

Perception is selective Perceptional patterns are learned

” Perception is culturally determined. We learn to see the world in a certain way based on our cultural background.”

Adler

4

Beliefs

Attitudes

Values

Cultural patterns

Perceptions are stored within each human being in the form of

5

Acts

Thoughts

Beliefs

Beliefs

•Formed by the individual’s culture

•They affect someones conscious and unconscious mind

In most cases people don’t even question them or at least demand proof

6

Attitudes

“An Attitude is a combination of beliefs about a subject, feeling toward it, and predisposition to act toward it”.

7

Values

Beliefs and Attitudes

Values

“Values are shared ideas about what is true, right, and beautiful that underlie cultural patterns and guide society in response to the physical and social environment”.

8

•Democracy

•Protection

Primary Values

•Relief of the pain

•Securing of material possessions

Secondary Values

•Hospitality

•Cleanliness

Tertiary Values

Values

9

Cultural Values

Broad-Based

Enduring

Evaluative

Guide communica

tion

Guide perception

Relatively stable

Normative

Values

10

“Cultural patterns refers to both the conditions that contribute to the way in which a people perceive and think about the world, and the manner in which they live in that world”

Shared by most members of the culture

Cultural patterns

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Perception and communication

Political orienta

tion

StatusOccupation

AgeGend

er

Cultural patterns

“ People everywhere possess the same values to different degrees “

teaching young people to be well mannered

12

Cultural patterns

Cultural patterns are interrelatedMaterialism

Status

Social relationships

Use of time

Heterogeneity in many societies

USA Russia

125 ethnic groups1200 different religions

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Cultural patterns

Cultures & values change• women movement• capitalism throughout asia

Contradictions in cultural patterns

Brotherhood

Gap between rich and poo

r

Confucianism

Human

rights violation

Koran China

14

Thank You !