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23/09/58
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1.ความสาคญและคณคาขององคกรทตองการทาการเปลยนแปลง
กรณศกษา : การใหความหมายของการเปลยนแปลง
“ยกเครองปรบเปลยนองคกรและจดการให
ไรการตอตาน”(Managing Change and Resistance to Change Program)
วนท14-15 ก.ย. 58
แนวคด ความสาคญ และวตถประสงคของการเปลยนแปลง
วนท 14 ก.ย.58 เรม 9.00-10.15
CC H A N G EH A N G E
ณ หองสมมนา อาคารสถาบนสงเสรมเทคโนโลย
9.00‐16.30 น.
โดย -Timeline of OD Infographic - OD : The 4 Major Types of Organization Change -แนวคดและทฤษฎทนยมใชมากทสดในการปรบเปลยน
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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ตาแหนงปจจบน : นกวชาการผทรงคณวฒและทปรกษาธรกจอสระผอานวยการโครงการ Human Capital (http://www.drdanai.blogspot.com)รางวลนกทรพยากรมนษยดเดนแหงประเทศไทย ป 2552 ประเภท
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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การปรบเปลยนวธพฒนา IT และ Outsources
ของฝาย IT KBank
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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Corporate social
responsibility is expected
to become a to become a top priority for the automotive
industry
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
What channels might sell the following automotive products or services by 2020?Channel/product selected by more than 50 percent of executives
*IBM Global Business Services(2012). “Transforming retail” IBM Corporation
Source: IBM Transform Retail Survey/interviews (n=110), 2011.Figure 9: New sales channels are developing and competing for products and services that can be sold virtually.
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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3rd Gen OD Approaches
To use synthesis to transcend tension between the poles or to
(Late 1980s‐)
“Planned Change Interventions”
select the pole that was traditionally ignored
I (Senge, 1991)“Learning Organization”
The Society for Organizational L i (1995)Learning
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
....เปลยนจากบคคลและกลม ไปสระบบ
Large –Scale Interventions A) Harrion Owen (1991, 1992)
II
Open space technology (คน 5-1,000 คน มานงคยกน)
-> B) Weisbord and his colleagues (1995) A future-oriented conference.The “ideal size” is about 70-80 people.
-> C) Real-time strategic change (RTSC) > C) Real time strategic change (RTSC)
Robert Jacobs (1994)A new strategic direction or a new organizational design to planning for mergers.
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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Organization-Wide Versus Subsystem Change
Transformational Versus Incremental Change
Remedial Versus Developmental Change
M j P bl
Unplanned Versus Planned Change
Systems/Processes
Move Out
Structure
Performance
Major Problem
StandardQ
1 2 3
CEOStrategic Plan
* Adapted from “Field Guide to Consulting and Organizational Development” www.authenticityconsulting.com OD --- >Corporate Transformation
Copyright 2015 : Dr.Danai Thienphut
Unfreezing Moving Refreezing
Unlearning stage Recognition of need for change
New norms established
New ways of doing things
Crisis stage Acceptance of change by majority
Graetz, et al. (2006). Ibid. p.115
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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โมเดลการวจยปฏบตการ
Problem IdentificationJoint diagnosis
Joint action planningConsultation with a behavioral scientist
Data gathering &li i di i
Joint diagnosis
Action
Cummings & Worley, 8e (c)2005 Thomson/South‐Western Slide No.2‐31
Feedback to ClientData gathering after
action
preliminary diagnosis
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
Awareness of the need for change
Desire to support and participate in the change
Knowledge of how to change
Ability to implement required skills Ability to implement required skills and behaviors
Reinforcement to sustain the change
* Hiatt, M.J. (2006). ADHAR: A model for change in business, government and our community. p.2OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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C i tiAwareness
เครองมอบรหารการเปลยนแปลง
ADKAR ระยะของการเปลยนแปลง
การเชอมระหวางองคกรและคนในการเปลยนแปลง
CommunicationsAwareness
Sponsor roadmapDesire
CoachingKnowledge
Resistance ManagementAbility
TrainingReinforcement
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
Cummings and Worley’s Five Stages of ChangeCummings and Worley’s Five Stages of Change
Developing Political SupportDeveloping Political Support
3Managing the transitionManaging the transition
4Sustaining MomentumSustaining Momentum
5
Assessing change agent power
Activity planningCommitment planning
Providing resources for changeBuilding a support system for p
Identifying key Stakeholders
Influencing Stakeholders
Commitment planningManagement structures
g pp ychange agentsDevelopment new competencies and skills
Reinforcing new behaviors
1
Creating a VisionCreating a Vision2Describing the core ideology
Constructing the envisioned future
Motivating changeMotivating change
Creating readiness for change
Overcoming resistance to change
future
* Cummings and Norley (2008)OD --- >Corporate Transformation
Copyright 2015 : Dr.Danai Thienphut
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What’s Next for the 4th Gen OD
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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Managing the Corporation of the FutureManaging the Corporation of the Future
เทคโนโลยกาลงเปลยนวธทางานของเราอยางไร?[How is technology changing the way we work?]
อะไรเปนแรงสงตอการเปลยนแปลงในการมองงานและโลกอะไรเปนแรงสงตอการเปลยนแปลงในการมองงานและโลก[What are the forces changing our outlook on work and the world?]
ทานจะทาอยางไร? หรอองคกรของทานไดรบผลกระทบจากการเปลยนอยางถงรากในการปฏบตของธรกจ[How will you, or you organization, be affected by radial h b i i ?]changes to business practice?]
Gen Y เปนอยางไร? และกระทบกบอนาคตของธรกจอยางไร?[What is Generation Y and How does it affect the future of business.]
*Birkinshaw, J. (2015). “Managing the Company of the Future”* www.london.edu/educatin-and-development/managing-the-company
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
Org Org 33..0 0 : Open Organization: Open Organization
1BC
Great Man Theory
1800s 2000s
Classic Theory Open Systems
* Foster, A.P. (2014). The Open Organization. p.4
Tribal, Monarch, Dictators Presidents
Hierarchies, Lines of Authority, Complex
Systems
Matrix, Star, Flat Self‐Leadership
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
Org. Org. 33..0 0 : Open Organization: Open Organization
An Open Organization is simply a method of self‐leadership in which method of self leadership in whichindividuals participate in the movement of an organization from their strengths.*http://www.maximumchange.com/#!resources/c8ma
OD --- >Corporate TransformationCopyright 2015 : Dr.Danai Thienphut
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Org. Org. 33..0 0 : Open Organization: Open Organization