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Slide 1
+ Operations Management System + Marketing Management
System(CRM) Adventure Resource Planner Line Management System+
Only one scan needed even if 5 or more riders in a group
Slide 10
Functional Technology Guests wants to do more at the same time
Like: Select day and time for visit and be sure that the attraction
will be open Info about rides and attractions when booking Be sure
not to promise/book a ride for a child that dont comply with the
safety restrictions
Slide 11
Digitizing Destinations 3.0, November 2014 Destinology by PGAV
Destinations St. Louis, Mo
Slide 12
Administration system
Slide 13
The only system on the market that : Is a no line solution both
physical and virtual queues Improves Operations productivity with
up to 15% i.e. in rides per guest per day Has built in mega data
about guests and their preferences and doings
Slide 14
Value/benefit for the guest Schedule in advance based on
attraction capacity, means No Wait. Plan the visit and get an
itinarary An itinerary in advance for the visit is an option
Itinerary and book as you go onsite is also an option Use their own
devices (pc, smartphone, tablet..)
Slide 15
Value for attraction venue Better guest experience Gain in
productivity up to 15%(rides per guest per day) More In Park Spent
per cap Booking in advance => data for Operations and Marketing
Marketing System(CRM) included Selfservice More revenue and less
costs
Slide 16
ARP pulls up the capacity utilization curve and flattens it by
booking rides evenly across all available times Maximum Rides/Hour
(Capacity ) Actual Rides Taken/Hour (Utilization) Online Bookings
via ARP Capped at 40% of Capacity Actual Online Bookings via ARP
ARP increases capacity utilization by about 15%
Slide 17
Results and experiences with FastPass+ in WDW 75% of resort
guests book in advance and 25% of day guests(Orlando Sentinel May
6, 2014) Disney was able to accommodate 3000 extra guests per day
because of MyMagic+/FP+ says Bob Iger. (Orlando Sentinel, February
12,2014) FastPass+ up 40% over old system, Disney says.(Orlando
Sentinel May 1, 2014) Disney says its research shows that travelers
who do more preplanning spend more time on its property Rasulo CFO
Disney,(Orlando Sentinel May 6,2014) Ensuring that visitors can
visit the park they want on the day they want even on the peak day
of the year also has a huge enhancement on the guest experience
Rasulo says.(Orlando Sentinel May, 2014) You dont have to tell
little Johnny: We will try and find Mickey Mouse later if we can.
You can instead say, we have an appointment with Mickey at 1pm (Tom
Staggs Disney Chairman Parks and Resorts, About.Com Theme Parks
2014)
Slide 18
Results and experiences with FastPass+ in WDW This is really
the basis of the guest experience explained Sinoff, Director of
Growth Marketing Strategy, WDW. What we are trying to do is give
the guest a more personalized experience. It improves the
experience for every single guest and allows them to pick and
choose what they want to do. Its a complete new platform for the
park (Insidethemagic.net May 21, 2014) The centerpiece of the
MyMagic+ program is FastPass+.(Insidethemagic.net May 21, 2014) The
early returns we are seeing from MyMagic+ are encouraging, said
Disney CFO Jay Rasulo on the call. (Travel Weekly 11-7-14)
According to Rasulo, those returns are so strong that they will in
fact help offset the $300 million to $400 million Disney is
investing in the construction of Shanghai Disneyland, the opening
date for which the company plans to announce in early 2015. (Travel
Weekly 11-7-14)
Slide 19
Reservation based versus virtual queuing
Slide 20
Two big guest segments Planners and spontaneous people: The two
segments are about even in seize Women tend to be more planners
They are also mothers And the CEO of the family What do you offer
planners in terms of how to experience your attraction best?
Slide 21
Are your facilithy Digical ? Digital-Physical Mashups* To
consumers, the real and virtual worlds are one. The same should go
for your company But you dont have to spent $1 Billion Actually you
dont have to spent anything, but you have to start * Harward
Business Review. September 2014, Darrell K. Rigby