ˇ˘˛ ˜˚˛˚˝˚˙ˆ - nfa.ca · OVERVIEW anada’s National Firearms Association (NFA) was started in 1978 by pioneers in the field of Canadian firearm rights advocacy Bill Jones,

CANADA’S

GUNLOBBY.

Media Kit 2015

A LOOK INSIDE THE NFA

OVERVIEWanada’s National Firearms Association (NFA) was started in 1978 by pioneers in the field of Canadian firearm rights

advocacy Bill Jones, David Tomlinson, and Ray Laycock, and others. These early firearms rights activists organized

shooters and firearms owners in protest of the gun control legislation of the Liberal Government of the day. Since its

inception NFA has fought for firearms owners in court, on the ground, and in Parliament. NFA has helped and success-

fully defended thousands of firearms owners who have been accused of paper crimes due to poorly conceived and

badly implemented firearms control laws. NFA is a voluntary firearm rights advocacy group that works on a number

of fronts. Our executive board is comprised of academics, firearm law specialists, ordinary firearm owners as well

as firearm business interests from across Canada. The NFA team works to ensure that our country’s firearm laws

respect the rights and culture of Canadian Firearms Owners. NFA is the leading advocacy organization protecting the

Canadian right and cultural tradition of firearms ownership. Membership is made up of all Canadians from all walks of

life who share common beliefs and goals that as law abiding Canadians, we have the right and duty to protect our fire-

arms heritage today and for future generations. The NFA is a registered NGO at the United Nations and member of the

World Forum of Shooting Activities. The NFA successfully lobbied the Canadian Government convincing them to not

sign the UN Arms Trade Treaty and to not implement the UN Firearms Marking Scheme. We also continue to lobby the

Government for the repeal of Canada’s participation in the ATT.

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SOCIAL MEDIAOur social media strategy via Facebook, Twitter, LinkedIn and Youtube gets results for our advertisers. Our Facebook Posts consistently reach and engage as many as 200,000 people. We maintain one of the largest closed and private Facebook pro-firearm groups in Canada with over 12000 active participants. We also boast 3 Facebook pages in both french and english languages. Combined we have nearly 50,000 likes. Our advertisers have had great success resulting in real sales when we actively promote or boost a cer-tain product line, retail outlet or other firearms-related service.

WEBSITE AND ONLINE PROMOTIONSThroughout the year the NFA conducts several different promotional initiatives. Included for your review as an example is our latest promotion: Round-up to Win. We have a bank of over 100,000 e-mail addresses that we use to conduct promotional e-blasts. In 2013 our website generated 300,000 visits and 550,000 page views.

CANADIAN FIREARMS JOURNALThis is Canada’s premier firearms and politics journal. It is circulated throughout our mem-bership base. Print advertising opportunities and marketing platforms with regards to certain types of firearms are extremely limited in Canada. With the Canadian Firearms Journal you can set the stage with regards to product offering. Our readership and mem-ber base are the user-specific target market for all types of firearms, ammunition and ac-cessories. Our membership is comprised of over 75,000 Canadians; hunters, ISPC shoot-ers, current and former law enforcement officers and military personnel, collectors and both professional and recreational shooters. Our members drive the Canadian firearms market. The CFJ team headed by renowned Canadian firearms author Al Voth (B Zone, Mandatory Reload) has unparalleled flexibility in helping you bring forward an effective ad campaign that will drive sales.

OUR COMMUNICATIONS STRATEGY

Firearms JournalCanadian w w w. n f a . c a

November / December 2013

Lest We Forget The Great WarThe Life And Times Of John Joshua WebbLaRue Tactical Scope Mount

Arming And disArming A History Of Gun Control In Canada

Pistol of the Second World WarGerman Volkspistole

Fully Committed On all FrontsCanada’s national Firearms assoCiation

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ADDITIONAL MARKET PRESENCE

GUN CLUBS AND RANGESCanada’s National Firearms Association has some 800 shooting clubs as members. We of-fer Range Safety Officer and holster training to interested clubs. We are also the largest supplier of shooting club and range insurance in Canada. We have an extensive network of committed club and range executives that continue to make our Club and Range program the most successful in Canada.

BRANDED PRODUCTS The NFA has an extensive online catalogue that includes our exclusive NFA branded products lineup. The quality of prod-ucts attracts consumers well beyond the NFA member base and extends well into the Canadian firearms community.

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SPONSORSHIP PLAN$19,500 cash + $2,500 in product or service at retail value

BECOME AN NFA SPONSOR

• One full-page, four-color advertisement in each issue of The Cana-dian Firearms Journal produced in 2014 (bi-monthly, six issues total). Your company will reach a captive audience of over 63,000 individual and club members. ($9,000 value)

• Sponsor recognition on the “Sponsor, Partner and Supporter” page in each issue of The Canadian Firearms Journal.($2,000 value)

• Use of NFA logo and phrases “Canada’s National Firearms Asso-ciation Sponsor” or “Proud Sponsor of Canada’s National Firearms Association” for approved advertising and marketing purposes. ($2,500 value)

• At least one product exposure on the “Hot New Product” page in The Canadian Firearms Journal ($1,500 value). In the event of availability, sponsors will get a second product feature.

• Two inclusions of company logo, copy and product feature in the NFA’s weekly E-News to database of current and former members. ($2,000 value)

• Rotating logo on the home page of the NFA website and content pages AND link in the Partner/Sponsor section of the NFA website – In 2013, the site attracted over 300,000 visits and 550000 page views.($1,500 value)

• 20% discount on any advertisements purchased on the NFA web-site.

• Recognition on the NFA’s Facebook and Twitter accounts at least twice during agreement period (NFA will recognize and tag your Facebook or Twitter account respectively, or your website in the absence of social media accounts). The timing of recognition is determined by NFA. The NFA currently owns 5 Facebook accounts and two Twitter accounts engaging on a daily basis hundreds of thousands of Canadian firearms enthusiasts.

BEST BANGFOR YOURBUCK

• Promotional package for the 2014 NFA annual general meeting which includes four Sponsor tickets to all events.($1,000 value)

• Inclusion of company name/logo on NFA banquet placemats and certain other printed materials.($2,000 value)

• Fifteen complimentary one-year NFA memberships. ($525 value)

• Opportunities to have promotional materials (brochures, videos, etc.) available at all NFA educational and fundraising events. Said promotional materials shall be provided to NFA at no cost. NFA ex-pects approximately 200 such events during 2014 (approximately 20,000 additional exposures).($1,500 value)

• Discounted opportunities to participate in our Sponsor NFA meet-ings, shooting range officer courses, holster courses, seminars, banquets and other events.

• Possible opportunities for Sponsor special sales opportunities to NFA members.

• Possible inclusion of Sponsor’s products, as appropriate, in the NFA fundraising/banquet program.

• All benefits apply to our French publications and social media and website. Your company will get exposure in both official languages. Translation for said materials provided on a case by case basis.

BENEFITS

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PARTNERSHIP PLAN$10,000 cash + $2,000 in product or service at retail value

BECOME AN NFA PARTNER

• One half-page, four-color advertisement in each issue of The Ca-nadian Firearms Journal produced in 2014 (bi-monthly, six issues total) . Your company will reach a captive audience of over 63,000 individual and club members. ($4,500 value)

• Partner listing on the “Sponsor, Partner and Supporter” page in each issue of The Canadian Firearms Journal. ($1,500 value)

• Use of the NFA logo and phrases - “Canada’s National Firearms As-sociation Partner” or “Proud Partner of Canada’s National Firearms Association” for approved advertising and marketing purposes. ($2,500 value)

• One product exposure on the “Hot New Product” page in The Cana-dian Firearms Journal. ($1,500 value)

• One inclusion of company logo, copy and product feature in the NFA’s weekly E-News to database of current and former members. ($1,000 value)

• Link in the Sponsor/Partner/Supporter section of the NFA website in both official languages (French and English) – www.nfa.ca. In 2013, the site attracted over 300,000 visits and 550,000 page views. ($1,500 value)

• 10% discount on any advertisements purchased on the NFA web-site.

• Recognition on the NFA’s Facebook and Twitter accounts at least twice during agreement period (NFA will recognize and tag your Facebook or Twitter account respectively, or your website in the absence of social media accounts). The timing of recognition is determined by NFA. The NFA currently owns 5 Facebook accounts engaging on a daily basis hundreds of thousands of Canadian Fire-arms enthusiasts.

• 2014 Annual General Meeting package including two Sponsor tick-ets to all events ($500 value), including the VIP Reception and So-cial. ($250 value)

• Inclusion of company name/logo on NFA placemats and certain other printed materials. ($250 value)

• Ten complimentary NFA memberships. ($350 dollar value)

• Opportunities to have promotional materials (brochures, videos, etc.) available at most NFA educational and fundraising events. Said materials shall be provided to the NFA at no cost. The NFA ex-pects to hold approximately 200 such events during 2014.

• Opportunities to participate in/sponsor NFA meetings, shooting range officer courses, holster courses, seminars, banquets, and other events.

• Possible inclusion of sponsor’s products, as appropriate, in the NFA’s fundraising/banquet program.

BENEFITS

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SUPPORTER PLAN$8,250 cash + $1,500 in product or service at retail value

BECOME AN NFA SUPPORTER

• One quarter-page, four-color advertisement in each issue of The Canadian Firearms Journal produced in 2014 (bimonthly, six is-sues total). Your company will reach a captive audience of over 63,000 individual and club members.($2,400 value)

• Supporter listing on the “Sponsor, Partner and Supporter” page in each issue of The Canadian Firearms Journal.($1,500 value)

• Link in the Sponsor/Partner/Supporter section of the NFA website in both official languages (French and English) – www.nfa.ca. In 2013, the site attracted over 300,000 visits and 550000 page views. ($1,500 value)

• 2014 Annual General Meeting package including one Sponsor ticket to all events, including the VIP Reception and Social. ($250 value)

• One product exposure on the “Hot New Product” page in The Cana-dian Firearms Journal. ($1,500 value)

• One inclusion of company logo, copy and product feature in the NFA’s weekly Enews to database of current and former members. ($1,000 value)

• Inclusion of company logo, when possible, on NFA promotional ma-terials.

• Five complimentary NFA memberships. ($175 value)

• Opportunities to have promotional materials (brochures, videos, etc.) available at most NFA educational and fundraising events. Said materials will be provided to the NFA at no cost. NFA expects to hold approximately 200 such events during 2014.

• Opportunities to participate in or sponsor NFA meetings, shooting range officer courses, holster courses, seminars, banquets, and other events.

BENEFITS

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ADVERTISING RATES & SPECSCANADIAN FIREARMS JOURNAL

Double Full Page

1/2 Page HorizontalFull Page

1/3 Page Vertical 1/4 Page Vertical ACCEPTABLE FILE FORMATS• PDF X1a with bleed (if applicable) + trim marks• Adobe InDesign file (.indd) + all high-resolution images & fonts• Adobe Illustrator file (.ai, .eps) + all high-resolution images, fonts outlined**file templates available upon request**

GRAPHICS• All images must be at 300dpi or higher at 100% of their layout size• All files must be provided in CMYK color mode

(No RGB/Pantone/Spot colors)

ACCEPTABLE MEDIA• Email or File Transfer service (Yousendit, Wetransfer)• CD-ROM or DVD-ROM•USB key or external hard drive (Formatted for Macintosh)**All ads must be accompanied by printed or digital proofs**

- BLEED -16.25” x 11”

- TRIM -16” x 10.75”

- LIVE -15.75” x 10.5”

- BLEED -8.25” x 11”

- TRIM -8” x 10.75”

- LIVE -7.75” x 10.5” 7” x 4.8125”

3.5” x 4.8125”

2.25” x 9.875”

1 Distribution 3 Distributions 6 Distributions

Dbl. Full Page $2,800 $2,200 / issue $1,800 / issue

Full Page $1,500 $1,200 / issue $1,000 / issue

1/2 Page Horiz. $750 $600 / issue $550 / issue

1/3 Page Vert. $500 $450 / issue $400 / issue

1/4 Page Vert. $400 $350 / issue $300 / issue

Issue Ad Deadline To Canada Post

JANUARY/FEBRUARY November 1 December 17

MARCH/APRIL January 11 February 17

MAY/JUNE March 5 April 20

JULY/AUGUST May 1 June 15

SEPTEMBER/OCTOBER July 3 August 17

NOVEMBER/DECEMBER August 30 October 19

DISTRIBUTION SCHEDULE

RATES

*Deadlines and shipping are approximate. Consult with your NFA representative to determine exact dates at the time of booking.

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ADVERTISE WITH US TODAY!For additional information

on our media plans, please contact:

Ginger Fournier, General Manager1-877-818-0393 // [email protected]