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"Thrive for AgScape"

30th Anniversary

Peer-to-PeerFundraising Toolkit

What is "Thrive for AgScape"?

"Thrive for AgScape" is a resource that

enables people at any time from any

location to host independent

fundraising initiatives and/or events to

support agriculture and food education

in our classrooms and at home.

We are launching this Peer-To-Peer

fundraising platform in celebration of

AgScape's 30th Anniversary. Our

collective goal is to raise $30,000!

Over a hundred years ago, about half of

Canada's population worked on farms. Today

that number is less than 2%. This means we're

further removed from where our food comes from

than ever before. As a result, our access to

reliable and legitimate resources for answering

questions about our food is limited.

By hosting your own fundraiser through "Thrive for

AgScape", you'll join others dedicated to bridging

the gap that exists between the people who

grow food and the people who eat food!

You will help to inspire the next generation to

better understand why agriculture is so important

and how it supplies people both locally and all

over the world with food, clothing, medicine,

cosmetics, employment and more.

Why take part?

"Thrive for AgScape" allows you to use your creative

ideas, outstanding talents and inspiring passions to

turn anything into your own fundraising event or

initiative. Go to

https://www.canadahelps.org/en/charities/agscape/

p2p/thriveforagscape to set up your fundraising page

and start fundraising! You may already have a

fundraiser in mind, and in many cases, it is possible to

adapt it to a virtual event, or you may want to check

out the ideas below for some fundraising inspiration!

How does it work?

"Event" ideas

Running a Peer-To-Peer "event" doesn't have to be a huge

daunting task! It can be as simple as honouring one of your

favourite people with an activity you enjoy or sharing an

experience you had with them to celebrate a milestone in

their life. As many of you already have a passion for food

and agriculture, here is one of AgScape's top Peer-to-Peer

recommendations if you feel stuck coming up with

something easy to initiate:

A FOOD MEMORY!

Let's say it's your mother's or father's birthday. Or maybe

a grandparent is turning 70! Or perhaps your son or

daughter is graduating from high school, college or

university. You can start a fundraising page & describe

one of your most amazing food memories you have with

them. Then share your fundraising page with people in

your network. Ask them to donate to "Thrive for AgScape"

in honour of their milestone. Sharing a food memory and

donating to AgScape on behalf of a loved one who has

passed away can also be an incredibly touching way to

honour their lives and hold space for an experience with

them that was near and dear to your heart.

Here's a real time example - One of AgScape's staff had a

huge cherry tree in their parent's backyard. Every summer,

she and her dad would climb to the top of the tree and pick

the shiniest, juiciest cherries they could find. Then they

would bake & enjoy the most delicious cherry pies with the

rest of the family. So for her dad's birthday, she would

create a fundraising page describing this food memory and

post a photo. She would reach out to friends, family and

neighbours and ask them to donate to AgScape in honour

of his birthday. Her friends & family could then create food

memories of their loved ones too and do the same thing.

Such a simple and meaningful way to honour the people in

our lives we love most!

Other fundraising ideas!

Walk 30,000 steps in 3 days..or even

better..300,000 steps in 30 days

Give up your guilty pleasure for 30 days - beer!

"fast food"! sugar!

Grow an herb or tomato garden on your balcony

or backyard and challenge your friends/family

Solo Challenges

Ask your family & friends to sponsor your solo

challenge or favourite activity with your online

fundraising page in support of AgScape's 30th

Anniversary:

to try it too

A bake sale

Children's read-a-thon

Front yard talent show

For the budding chefs out there - Prepare a

meal with 5 or less local ingredients

Family Fundraisers

Fundraising is fun for all ages, so get children

involved with some of these family favourite

activities too:

,

Knit-a-thons

Yogathons

Concerts (eg., One guy we know played guitar

for 30 hours straight on YouTube live)

Live Streamed Events

Showcase your talents or your endurance in a live

streamed event from your home. Here are some fun

ideas to get you started:

How to organize your fundraiser

Your "Thrive for AgScape" online fundraising page is the

perfect way to collect and track donations while keeping your

friends and family up-to-date on your fundraising journey.

1. RegisterSet up your "Thrive for AgScape" page at

https://www.canadahelps.org/en/charities/agscape/p2p/thrive

foragscape to kickstart your fundraising journey today.

2. PersonalizeMake your page stand out by including your fundraising goal

and personalizing it with details of your fundraiser.

3. Share Your StoryIf you have a special connection to an individual you are

honouring or commemorating OR if you have a meaningful

connection to AgScape, a teacher, a student or a farmer, share

your story to engage people with your interest in the cause.

4. Share photos & fundraising milestonesYou don't have to be a professional photographer to share your

awesome photos of loved ones or initiatives you are fundraising

for - Keep people updated and engaged with even just one

photo on your fundraising page (and be sure to tag

#ThriveforAgScape)

Promote your event on social media

Use video conferencing

Invite people you know together to enjoy your

fundraising activity via video on Facebook,

Instagram, Zoom, Microsoft Teams, What's App

or any other platform you feel comfortable on.

Communication Template

Share photos, videos and your fundraising

page across your social media channels with

captions that explain your initiative or event

Tag AgScape with @AgScapeON and/or

#ThriveforAgscape

Include your fundraising page link in your

email signature and/or e-newsletters to

reach an even wider audience

When you set up your "Thrive for AgScape"

fundraising page through our CanadaHelps

portal, you will be able to integrate your

message easily on Facebook, Twitter, LinkedIn

and email.

Send an email out right after you've completed

setting up your fundrasing page.

The purpose of this email is to announce to

your online network (IRL & social media friends,

family, peers, colleagues, neighbours) that

you've signed on to raise funds for a cause

near and dear to your heart and that you need

their help. Basically, you've got to get the word

out to everyone you know to help you reach

your fundraising goals. The goal is to share,

share, share! Click here for your email template

or create your own.

After your fundraiser

Share your photos!

Say thank you

Contact us

Submit your donation

When your supporters donate online through your "Thrive for AgScape"

fundraising page they will receive an automated tax receipt. There is

nothing further you need to do. If you prefer not to fundraise online and

coordinate an offline or in-person fundraiser, our pledge form to collate

cash and cheque donations is found here. Please note: we can send

charitable tax receipts upon request for $25+ donations; we will need the

donors' names and addresses which you can complete on the pledge form

and mail in with your donations. Please DO NOT send cash in the mail. We

recommend sending a cheque or money order instead.

We love to see the amazing ways our fundraisers

support us, so feel free to share your photos, videos

and inspiring stories with us by emailing them to

[email protected]. Remember to tag us with

@AgScapeON and #ThriveforAgScape

Always remember to thank everyone who

supported and/or participated in your

fundraiser with a phone call, email or card.

People will enjoy hearing how much you raised

and you may be able to encourage others to

hold their own "Thrive for AgScape" fundraiser!

Sarah Smith, Fund Development Manager

Email: [email protected]

Tel #: (905) 878-1510 x410

Mailing address: AgScape, P.O Box 460,

8560 Tremaine Road, Milton, ON L9T 4Z1