Павел Ряйкконен, Nevosoft

Market size (downloads)

Market size (revenue)

iOS vs Google Play (downloads)

Source: App Annie

iOS vs Google Play (revenue)

Source: App Annie

Top Grossing games

90% of revenue generated by games on App Store this year came from free-to-play titles

Revenue from In-Apps & Ads

Source: Flurry Analytics

Market Group Performance Based on iOS & Google Play Data

Where people tend to play

The ways people discover games

Genres & Countries

Source: Flurry Analytics

How much time people spend on games

Source: Flurry Analytics

Average amount of minutes that people from different countries spend playing mobile games

Genres popularity (sessions)

Source: Flurry Analytics

Tablets vs Smartphones

Screen size

App Engagement Increase

App Engagement Stronger in Larger Screen Devices

Mobile Marketing Trends

Ad Acquired Users Now Perform Just as Well as Organic Users

Source: Localytics

* power users - who open an app 10 or more times

Mobile Marketing Trends

App Engagement Hits New Highs

Source: Localytics

Mobile Marketing Trends

1. Personalization of marketing

- targeted and relevant push messages

- deep segmentation

- professional community management

Mobile Marketing Trends

2. Remarketing / deep linking

It’s more effective to retain customer than to acquire new one.

Mobile Marketing Trends

3. Video content/clips/ads

- App stores enabled video clips feature as an app/game description.

- We will see more mobile games TV commercials next year.

- Video ads shows promising conversion rates, clips - > more professional.

Thank you.