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HappiHappiLindsay Elkins, Contributing Editor, December 2008Lindsay Elkins, Contributing Editor, December 2008
• Age gracefully? Not today’s consumer, who often seeks anti-aging advice from her dermatologist who, more often than ever these days, markets his or her own line of products.
• Sales of professional skin care products rose 13% in 2007, with anti-aging products leading the category.
The International Top 30 The International Top 30 20082008
1. Unilever United Kingdom $25.48 billion
2. L’Oréal France $23.3 billion
3. Henkel Germany $9.75 billion
4. Kao Japan $9.6 billion
5. Reckitt Benckiser United Kingdom $9.42 billion
6. Beiersdorf Germany $6.38 billion
7. Shiseido Japan $6.35 billion
8. LVMH France $3.74 billion
9. Lion Japan $2.65 billion
10. Chanel France $2.5 billion
11. Yves Rocher France $2.41 billion
12. Natura Brazil $2.2 billion
13. GlaxoSmithKline United Kingdom $2.1 billion
14. AmorePacific Korea $1.78 billion
15. Kosé Japan $1.58 billion
The International Top 30 The International Top 30 20082008
• Major Products: – Personal care—Axe/Lynx, Rexona/Sure and Degree
deodorants; Dove, Caress, Lux and Lifebuoy soaps; Pond’s and Vaseline skin care products; Organics, Salon Selectives, SunSilk, Suave and ThermaSilk hair care products; Close-up and Signal oral care products. Household—Ala, All, Omo/Persil and Surf laundry detergents; Comfort and Snuggle fabric softeners; Sunlight dish detergent, Domestos bleach, Cif cleaners.
• Major Products:– L’Oréal Paris, Garnier, Maybelline New York, SoftSheen Carson.– L’Oréal Professionnel, Kérastase, Redken, Matrix, Mizani, Pureolo
gy Luxury—Lancôme, Biotherm, Helena Rubinstein, Kiehl’s, Shu Uemura, Giorgio Armani, Parfums Cacharel, Ralph Lauren Fragrances, Paloma Picasso, Parfums Guy Laroche, Diesel, Victor & Rolf, Yue-Sai. Active Cosmetics—Vichy, La Roche-Posay, Skinceuticals, Sanoflore. L’Oréal’s operations also include The Body Shop and Galderma, and 50% stakes in Le Club des Créateurs de Beauté and Laboratoires Innéov.
• New Products:– L’Oréal Professionnel Color Supreme, L’Oréal Professionnel Hom
me Cover 5 grey hair cover, L’Oréal Paris Glam Shine, Derma Genesis/Skin Genesis, Lancôme Rénergie Morpholift Rare line, L’Oréal Professionnel Age Densiforce, La Roche-Posay Substiane anti-aging replenishing care, Maybelline Define-A-Lash, Lancôme Virtuose mascara, Shu Uemura Art of Hair, Mizani Butter Blend.
3. Henkel3. Henkelwww.henkel.comwww.henkel.com
• Major Products:– Laundry and home care sold under brands such as Persil, Purex,
Dixan, Vernal, Mir Colueurs, Pril, Bref, Spee Weißer, Riese and Somat. Cosmetics and toiletry brands include Schwarzkopf, Fa, Right Guard, Dial, Igora, Palette, Gliss, Kur, Schauma, Taft, Theramed and Diadermine.
• New Products: – Laundry— Purex Natural Elements, Persil 20°C formulation;– Hair care— Palette Golden Gloss Browns, Gliss Kur Oil Nutritive,
Schuama Kiwi Glanz, Taft Volume Power, Drei Wetter Taft Sensitive, BlondMe
– Personal care— Fa Naturals shower gel and deodorant, Dial Yogurt; Skin care—Diadermine AgeExcellium
• Major Products: – Skin care, beauty care and toiletries sold under brand
names that include Nivea, Eucerin, La Prairie, Slek, Labello, 8x4, Florena.
• New Products: – Nivea Diamond Gloss hair products; Nivea My Silhou
ette body shaping gel; Nivea for Men Extreme Comfort; Nivea For Men whitening oil control (India); Nivea for Men DNAge anti-wrinkle moisturizer; Nivea Good-Bye Cellulite dietary supplement capsules (U.S. only); Eucerin Hyaluron-Filler eye care.
• Major Products: – Skin care, color cosmetics, sun care, fragrances, hair care and t
oiletries. Major brands include Shiseido, Carita, Decleor, IPSA, Ettusais, D’icila Parfums Issey Miyake, Parfums Jean Paul Gaultier, Parfums Narciso Rodriguez, Nars, Cle de Peau Beaute Za, Parfums Serge Lutens, Urara and Supreme Aupres.
• New Products: – Clé de Peau Beauté La Crèmes, Revital, Aqua Label skin care,
Acne& skin lightening series, Uno men’s skin care, Tsubaki Golden Repair hair care, Urara Makeup, Shiseido BOP intensive skin collective program, Shiseido Zen fragrance (relaunch).
8. LVMH8. LVMHwww.lvmh.comwww.lvmh.com
• Major Products: – Fragrances and cosmetic sold under brands such as Christian Dior, Guerla
in, Givenchy, Kenzo, Acqua di Parma, Parfums Loewe, Benefit, Fresh and Makeup Forever. LVMH also owns Sephora, the beauty products retailer.
• New Products: – Dior— Fahrenheit 32 for men, Midnight Poison Addict Shine fragrances, C
apture L’ Ore de Vie, Diorskin foundation, Backstage.– Guerlain— L’Instant Magic, Eau de Shalimar, Aqua Allegoria Figue Iris and
Aqua Allegoria Laurier Réglisse, Cruel Gardénia, Cherry Blossom delight, My Insolence.
– Parfums Givenchy— Organza Jasmin 2007, Very Irresistible Rosa Damascena 2007, Amarige Mimosa 2007, Vetyver, Rouge Interdit lipstick.
– Parfums Kenzo— Tokyo by Kenzo for men, Vintage Edition.– Benefit— Love Your Look, That Gal face brightening primer.– Makeup Forever— Aqua Eyes waterproof eyeliners.– Acqua de Parma— Colonia Intensa.– Parfums Loewe— Quizas, Quizas Quizas. Fendi Palazzo and Pucci Vivara
fragrances.
9. Lion9. Lionwww.lion.co.jpwww.lion.co.jp
• Major Products: – Oral care (toothpastes, toothbrushes mouthwashes, breath fresheners,
dental needs); beauty care (shampoos, conditioners, treatments, hair styling products, men’s hair care, soap, body washes, skin care, antiperspirants and deodorants); fabric care (laundry detergents and additives, bleaches, fabric softeners); home care (dishwashing detergents, disinfectants, household cleaners, kitchen-related products) and insecticides.
• New Products: – Household— Soflan with Fragrance and Deodorant fabric softener, Top
Kaori Tsuzuku chamomile-scented liquid laundry detergent with fabric softener, Look O2 Cleaner (joint product with Henkel), Charmy gel-based dishwasher cleaner/detergent.
– Oral care— Dentor Systema EX Extra Herb, Medish oral care gum.– Personal care— Ban Deodorant Mist, Ban Refresh Powder Sheets, Bat
hology skin care, Pro Tec Head men’s hair care.
10. Chanel10. Chanelwww.chanel.comwww.chanel.com
• Major Products: – Skin care, color cosmetics and fine fragrances.
• New Products: – Skin care— Sublimage Essential Regenerating Cream,
Hydramax + Active moisture tinted lotion SPF 15– Color cosmetics— Facettes d’or nail color; Robertson B
oulevard limited edition nail collection– Fragrance— Allure pour Homme Edition Blanche, Cha
nce Eau Fraîche, Allure Homme Sport Cologne Sport, No. 5 Eau Première.
• Major Products: – Skin care, cosmetics and fine fragrances marketed un
der the brand names of Yves Rocher, Daniel Jouvance, Dr. Pierre Ricaud and Kiotis.
• New Products: – Fragrance— Naturelle, Comme une évidence Homme. – Personal care— Plaisirs Nature Kiwi eau de toilette an
d shower gel– Skin care— Culture Bio.
12. Natura12. Naturawww.natura.netwww.natura.net
• Major Products: – Natura Ekos, Natura Tododia, Natura Chronos, Natur
a Mamãe e Bebê, Natura Diversa, Natura Amor América.
• New Products: – Natura Amor América, Natura Naturé, Natura Tododia,
Natura Diversa Hidratação Prolongada, Natura Chronos Politensor de Soja, Natura Aguas, Natura Fixplant, Natura Faces, Natura Mamãe e Bebe, Natura Ekos Cacau, Natura Homem Chromo, Natura Erva Doce Hidratante Facial, Natura Crer Para Ver Bolsa Amiga do Meio Ambiente.
• Major Products: – Skin care, fragrances, color cosmetics, toiletries and a
ccessories.
• New Products: – Enigma and Radiant Lights fragrances, Optimals Radi
ance Glow self tanner, Lift Expert, Perfect Body, Lash Extreme, Royal Velvet Intensive Revitalizing Cloth Mask. Also, Diamond Musk, Silky Kiss lipstick, Diamond Cellular Anti-aging cream and Dermoprofessional Bio-Peeling Kit (all in September).
18. LG Household & Healthcare18. LG Household & Healthcarewww.lgcare.comwww.lgcare.com
• Major Products: – Household— laundry and dishwasher detergent, fabri
c softener, kitchen cleaners. – Personal care— toothpaste, shampoo, soap, baby car
e, skin care, color cosmetics and toiletries.
• New Products: – su:m 37 fermented cosmetics, Borrowing Earth house
hold products.
19. Puig19. Puigwww.puig.comwww.puig.com
• Major Products: – Fragrances— Adolofo Dominguez, Agatha Ruíz de la Prada, Ag
ue Brava, Anouk, Antonio Banderas, Barbie, Carmen Sevilla, Don Algodon, Maja, Mango, Massimo Dutti, Pachá, Quorom, Roasiro Flores, Sportman, Victori & Lucchino, Zara, Boston Man, 1916, Antonio Miro, Azur de Puig, Brummel, Eau d’Ete, Equinox, Farala, Springfield, Yacht Man Blue, Zinnia.
– Personal Care— Payot, Dennenes, Heno de Pravia, Lactovit, Vitese, Kinesia, Maja, Agua Lavanda Puig, Maderas, Misslyn, Nelia, VF.
• New Products: – Blue Seduction for Women
20. Pierre Fabre20. Pierre Fabrewww.pierre-fabre.comwww.pierre-fabre.com
• Major Products: – Skin care and hair care products sold under the Avén
e, Ducray, Pierre Fabric Dermatologie, Klorane, Galénic and Réne Furterer banners.
• Comments: – Pierre Fabre’s Dermo-Cosmetics unit earmarks 5% of
its sales for research projects, which are conducted at its centers in Vigoulet-Auzil and Saint-Jacques Hospital in Toulouse. Research conducted in Toulouse is made possible through an agreement between the Pierre Fabre group, the local university hospital and Toulouse University.
vlon (license); St DuPont (license), Ultima II (license)– Multicultural— African Pride, Arosci, Creme of Nature, Fabu-Lax
or, Revlon Realistics, Special Feeling.
• New Products: – Crème of Nature—Red Clover and Aloe Daily Breakage Relief a
nd Jojoba & Olive Oil Moisture Active Deep Conditioning treatment; African Pride—Miracle Deep Conditioning No Lye Relaxer System with Healing & Hydrating African Herbs.