- IFA Marketing french Manageme… · Master of Science Marketing French Excellence ... the mix within an overall strategic approach. Semester 1 oCTober …

www.rouenbs.fr

Master of Science Marketing French Excellence

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Your objectives In an increasingly complex and competitive global environment, graduates from the program will have acquired the knowledge to make an informed choice, as they enter the professional world of international marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their careers.

Our programmeThis specialized MSc. program will prepare students for a career in international marketing by:

Focusing on centers of French Excellence, as a benchmark to build comprehensive knowledge and understanding of France’s position as an outstanding global marketer

Detailed examination of strategic and tactical marketing activity in different French industries to acquire specific and applicable techniques

Studying the most recent developments in French academic research and practical problem solving to develop a sense of real-time adaptation and innovation

Learning the managerial and operational skills required to excel in the world of international marketing

http://apply.rouenbs.frAPPLY ONLINE

ewan ormiston Manager of the programme

mourad Touzani Manager of the programme

Why should you choose this programme?The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. In an increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political and cultural differentiation. France occupies a unique position, excelling in cultural diversity, scientific endeavor, hospitality, and business acumen.

The MSc. Marketing French Excellence provides the specialist tools and techniques to maximize these strengths on the world stage, and is intended for students interested in working for a French business, nationally or internationally, and for those seeking to acquire the skills and know-how applicable to the strategic development ambitions within developing economies.

eligibility requirements• BAC+4, Bachelor Degree or approved equivalent in a business related field

• Fluent English and personal interview evaluation

• Dynamic international pro. le and good team player

• Relevant professional goals

How to apply?• Complete the online application:

• Upload scanned copies of all original supporting documents (in English, or in certified translation)

• Selected applicants are scheduled for recruitment interviews

• Students residing abroad are similarly interviewed via videoconference

Contacts• International students: Elaine Bowman & Sarah Burt [email protected]

• French students: Frederic Bouton & Virginie Milaire, [email protected] or 02 32 82 58 49

FeesTuition fees: 13 000 €

• The cost of living in Rouen is very affordable in comparison to most other European cities, with housing from just 200 € per month

• Students can apply for government help with housing which often represents about one third of the monthly rent

Consumer behaviorMotivation and the buying process from a French socio- cultural perspective.

market intelligence Mastering and implementing sophisticated research tech-niques related to data collection and analysis, to address complex marketing problems with the most appropriate methodology.

luxury marketingLearning the tools and techniques which maintain France’s position as a global leader in the luxury goods sector.

distributive marketingFrom the invention of the original hypermarket concept until today, France has consistently excelled in the development of innovative retailing and merchandising solutions.

High-tech marketingStudying the dominance of French business in the Aerospace, Nuclear and Rail transport industries.

Cultural marketingWhat makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to win differentiated competitive advantage.

service marketingFocuses both on France’s status as the world’s most visited country and the success of leading French service companies in the fields of tourism, hotels and hospitality.

marketing researchElaborating and implementing research design. Analyzing and using marketing data in an operational way.

Accounting and management ControlUsing accounting and financial information as an essential element in marketing decision making. Understanding and interpreting key financial statements within the business.

operational marketingMastering the fundamental operational marketing tools, theories, and knowledge required for successful planning and execution of effective marketing activities

Cross-cultural management and human resourcesIdentifying and developing global leadership skills, managing teams and human resources, improving negotiation and com-munication skills via role play exercises and workshops.

marketing strategyBuilding a comprehensive marketing analysis framework, including environment, customer and competitor analysis, making choices about market segmentation and product positioning, and learning to integrate the different variables of the mix within an overall strategic approach.

Semester 1 o C T o b e r - d e C e m b e r

Fundamentals of management

Semester 2 J A n u A r y – m A y

French marketing

internship and reportThe internship provides an essential opportunity to apply the theoretical and practical learning of the first two semesters in a professional environment.Students are free to carry out their internship in France, or an international market subject to approval from the course director, based on applicable relevancy with the MSc. program and modular course content. The duration of the internship is variable from 6-8 months and must be completed by a Professional Internship Report, agreed together with the employer and the student’s academic advisor.

business simulationStudents across campus compete on a real-time virtual market over 3 days.Teams make decisions on several business dimensions and adjust their implementation to an evolving business.

market research dissertationStudents will be assigned a research tutor and asked to choose an agreed research topic which they will develop throughout the semester and defend before an academic jury.

Teaching methods and gradingThe program provides a unique combination of classroom study and case-based learning, together with seminars, conferences, field trips and simulations. Students will be given the opportunity to visit leading French businesses and meet senior Marketing professionals providing unrivalled insight into the management process.

language tuitionNon-French speaking students will attend intensive French language courses, including the possibility of taking leading to the French Chamber of Commerce Certification in May.The school offers online language learning tools and tuition of other language courses.

Semester 3 b e T W e e n J u n e A n d d e C e m b e r

marketing in practice (inTernsHip 4-6 monTHs)

bruno GodeyAssociate Professor of Marketing at Rouen Business School.His research interests include Consumer Behavior, Retail, Brand and Luxury Marketing. He is the author of numerous case studies and publishes regular articles on Consumer Behavior in the Luxury Sector.

Joëlle lAGierPhD in Management, she has focused her academic research and professional activities in the field of cultural marketing, and more specifically in the field of art and design. Thanks to her professional company experience in the areas of creativity and communication, she is today involved in developing innovative educational programs combining theory and “learning by doing”.

ewan ormisTonMarketing Director during 20 years in the international textile fashion industry, he is today program manager for the MSc. Marketing French Excellence and the Marketing Services curriculum within Rouen Business School elective. His areas of specialization include Brand marketing, Communications and Marketing Ethics.

dr. daniele pederzoliAssociate professor of Marketing at Rouen Business School.His research interests are in Retailing, Internationalization and Channel Management. He is a regular participant at French and international marketing conferences and is the author of three books and more than 80 articles in professional journals.

mourad TouzAniAssociate Professor in the Marketing Department of Rouen Business Schoo, he is also one of the program managers for the MSc. Marketing French Excellence. He gives courses of consumer behavior, marketing research, and market intelligence. His research interests are cross-cultural marketing, consumer cultural theory and diffusion of innovations.

isabelle ulriCHGraduated from Rouen Business School in 1988, she built her marketing career in Procter & Gamble, Bourjois-Chanel and Estée Lauder Companies, where she was Marketing Director for Clinique brand. Transferring her expertise to teaching and research, she performed a PhD in Paris II University and was a lecturer at ESCP Europe. Now assistant professor at Rouen Business School, her research expertise covers brand, gender, communication and consumer behavior.

sCHool And FACulTy

Testimonies

“Since I started at business school I have always been in-terested in the various aspects of marketing. France has many brands known all over the world and that is why I decided to continue my studies with a specialized Mar-keting program in France. After the program, my profes-sional goal is to work as a marketing director or brand manager in a multinational company and I hope that the courses in Rouen, which give me the opportunity to study the marketing process in different sectors and in-dustries, will help me to choose the area I want to work in when I graduate and prepare me for my first job.“

Anastasiya MALYUKOVA, 2010ORENBURG, RUSSIA

“During my studies in China, I chose my major in French as I have always been very interested in French culture. When I was choosing my Masters program I really wan-ted to study and live in France to increase my knowle-dge of the country and to further improve my French language level. I am also very interested in the way France considers Marketing. I will certainly use what I am learning today in my future job. In China my family owns a company exporting food and clothes to Europe which I will be working for once I complete my studies. The Marketing French Excellence program is providing me with valuable knowledge and practical experience, which I know will help me a lot to understand the spe-cial nature of French marketing, and which I will try to adapt to marketing Chinese products in the future.“

Shangjun GUO, 2010CHINA

“Life is made up of choices, and the MSc. Marketing French Excellence was one of the best choices I made. As an international student in France, I was interested in knowing what makes this country so different at a bu-siness level. This program gave me an in-depth insight of French companies’ marketing strengths and best practices in nowadays’ international context. The MSc. Marketing French Excellence succeeds in combining –at the right balance- extensive theoretical knowledge and practical learning. It is also an extraor-dinary cultural and human experience; where you learn about yourself and others, where you learn excellence and ethics…I started MSc. Marketing French Excellence as a student and it led me to becoming a young professional in inter-national marketing research. It was a wonderful jour-ney.“

Houda EL MERNISSI, 2011MOROCCO

“Having studied and worked abroad, I realized that France had lots of things to share with the rest of the world. The expertise and knowledge of French people in different business areas is recognized and valorized worldwide. As I wanted to study a Master in Marketing, the MSc. Marketing French Excellence was a great op-portunity for my career.Desiring to work in a French Group, at an international scale, this Master offered me the opportunity to get much more than a specialization in Marketing. The mix of cultures is one of the strengths of the MSc., as the pro-fessional consultants or the real cases studied.Today, intern in Marketing for the Group Orangina Schweppes in Spain, I am actually putting into practice the learning achieved during this year.”

Victorien MARDELET, 2011FRANCE

Your career

Job opportunities

Marketing manager Product manager Brand manager Manager international development Communications manager

The corporate club is Rouen Business School’s way of bringing together its main business partners and the quality of its contacts with the business world is at the core of the school’s strategy.

Gold members

silver members

V :

V

LOGO AIRFRANCENº dossier : 2007399E

Date : 28/11/08

alidation DA/DC

alidation Client

100 75 80 60

bronze members

Quadri + noir

http://apply.rouenbs.frAPPLY ONLINE

HigHer education and Handicap rouen Business School welcomes and accompanies students with any degree of handicap throughout the duration of their studies. For more information, please contact daniele pederzoli who is dedicated to helping and advising students with handicap: [email protected]

A green and dynamic campus...The Rouen Business School campus is located at the heart of 7 hectares of woods, 10 minutes from Rouen city centre and one hour from Paris or the Normandy coast. A dense fabric of cultural and association activities thrives on campus.Recently refurbished, the 25 000 m² of teaching, research and administration space are equipped with the finest infrastructure and high-tech equipment (wifi connexion across campus). Every day, on-campus events, talks, debates, symposiums are open to a variety of publics, contributing to the intellectual outreach of the School.

… and international in numbers 4000 students from 83 nationalities 25 % of the student body is international 35 % of permanent faculty is international 17 dual degrees 193 academic partners around the world more than 500 students on exchange

abroad each year 15 % of internships carried out abroad

international accreditationsIn March 2002, Rouen Business School was awarded the internationally recognised EQUIS accreditation, regularly renewed since then. Rouen Business School received the AACSB accreditation in April, 2011. Rouen Business School has also received the AMBA accreditation for its International MBA.

international relations departmentInternational students are welcomed by our international affairs officers who advise them on practical issues throughout their stay in France. Help is given to every inter-national student to find accommodation.

Global FacultyWith 100 full-time faculty members, many of whom are of non-French origin, and more than 500 associate professors, our academic staff strives to combine research, close relations with the business commu-nity, and a teaching approach that fosters dynamic action and accountability.

research: new fields and a new balanceThe research topics explored by faculty demonstrate the school’s ambition to explore new territories and define a new balance between academic research and the world of business and other organisations.

student AssociationsA multitude of activities organised by 30 student associations animate campus life: sports tournaments, public awareness campaigns, art exhibitions, festivities, competitions etc.

intelligence and learning CenterThe ILC is the biggest management infor-mation and documentation resource in Normandy, it subscribes to 13 international databases and has over 18 000 books and 350 journals. The 700 m2 space that houses the center was fully refurbished in 2009, while off-campus access is available on-line 24/7.

The Alumni AssociationMore than 16 000 members in over 50 countries spanning the five continents, active in networking, promote Rouen Business School graduates in corporate job markets, and cultivating the Rouen Business School brand internationally.

The Centre CarrierRouen Business School has joined forces with the Alumni Association (RBSAA) to launch the Centre CarrieR, providing stu-dents and graduate with career guidance throughout their working life.The Centre CarrieR specialises in: preparing each student for the job market

and helping them to have a successful career path

supporting and guiding graduates when they require help throughout their career. Services include personalised

Corporate relationsThe quality of our corporate relations is at the heart of the school’s development strategy. Corporate partners contribute to the life of the school with executive confe-rences and by financing research activities and innovative projects.

Career fairFor 2 days a year, more than 100 presti-gious international and national com-panies visit the campus in order to meet with students and discuss potential job opportunities.

Conferences Professionals and alumni participate in conferences catering to specific business sectors. These meetings provide essential insights to potential career opportunities available to the participants.

The goal of Rouen Business School is to secure a high ranking among the top European Business Schools. Since 1871, the second oldest business school in France has promoted openness and curiosity, entrepreneurial spirit, the quest for excellence, a sense of responsibility, and risk management. We are training flexible and dependable leaders who privilege diversity and drive change, while leading teams through bold business projects.

« Explore new worlds, go forward as responsible leaders »

1 Rue du Maréchal Juin - BP 215 76 825 MONT SAINT AIGNAN CEDEX - FRANCE

Tél. : +33 (0)2 32 82 57 00 • Fax : +33 (0) 2 32 82 57 01

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HigHer education and Handicap rouen Business School welcomes and accompanies students with any degree of handicap throughout the duration of their studies. For more information, please contact daniele pederzoli who is dedicated to helping and advising students with handicap: [email protected]