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Alan has been teaching strategy for the Schulich Executive Education Centre since 1992. His principal course is Strategic Management, a three day course on Situation Analysis, Strategic Planning, and Business Planning. In addition to being a member of the faculty for Management I, Alan also teaches in the Insurance Industry Leadership Program, a one week program for insurance industry executives. Alan is a frequent speaker on matters of strategy. Alan’s book, The Alpha Strategies – Understanding Strategy, Risk, and Values in Any Organization was published in February is now available at all online retailers and for free in pdf format at www.thealphastrategies.com
Alan is a Honor Roll member of the Canadian Association of Management Consultants. Alan received his degrees from Dalhousie University and served as Senior Vice President & General Counsel for both Oxford Development Group and Campeau Corporation and as a member of the Board of Directors for both companies.
Alan Kennedy B.A. LLB. CMC
Alan is a partner with Gibson Kennedy & Company, a Toronto consulting firm offering Canadian clients strategy counsel and competitive research services since 1990. Gibson Kennedy is the authorized correspondent in Canada for Kaiser Associates Inc., a Washington-based consultancy offering global competitive research services to North American based clients. Alan’s practice focuses exclusively on matters of strategy, risk, and capital projects planning and communication using The Alpha Strategies model he pioneered.
Toyota, FedEx, Amazon, many Hospitals, much of Government Service Delivery / Production / Manufacturing
Bank of Montreal, Ontario Financing Authority Financial Management
Google, Intel, NASA, NRC R&D / Technology
Frank Gehry Architects Organization Management
How are your strategies organized?
EnablersInfluencersAlpha
The Alphas Blackberry
Business Definition To be the global leader in wireless data communications
Risk To protect our intellectual property and to protect network security and integrity
Growth To focus on expanding our customer and subscriber base through marketing efforts, strategic alliances, and acquisitions
Financial Management To access capital markets through TSX / NASDAQ listings
Technology To focus research on broad market applications for products derived from the existing technology base.
Organization Mgmt
To use the strength of market position and value proposition to enable HR “pull” potential employees and to leverage proximity and relationship with University of Waterloo
MarketingTo encourage the adoption of our platform by wireless network service providers globally and their customers, and to focus on licensing components of the BlackBerry platform to key handset and service vendors
Manufacturing To deliver wireless data security and network reliability
Blackberry
Growth
Risk
Business Definition
Financial Management
Organization Management
R&D / TechnologyMarketing
EnablersInfluencersAlpha
Manufacturing
Blackberry
The Alphas Tarion Strategic Plan
Mandate Administration of the ONHWP Act.
Risk Use of insurance industry practices and regulatory authority to manage risks to new homebuyers
Growth Rise and fall with the new home building industry cycles
Financial Use of insurance industry capital reserving practices; revenues from fees from sale of warranties and from builder licensing
Technology Enable management productivity; e.g. call center, web-based services
Organization Regulator decisions are isolated from interference by the Board or the Insurance function
Marketing To educate new home buyers and home builders
Service Delivery To deflect risk away from the program onto builders
Growth
Risk
Mandate
Financial Management
Organization Management
R&D / Technology
Marketing
EnablersInfluencersAlpha
Service Delivery
The 8 Strategies Strategy DescriptionAlpha
InfluencerEnabler
Business Definition / Mandate
How is the organization positioned?What is the mandate?
-
RiskHow are risks identified and managed ? -
GrowthHow does the organization grow? -
FinancialHow are the finances managed? -
R&D / TechnologyWhat is the focus of R&D / Technology ? -
OrganizationWhere are people sourced; how are
responsibilities and authority delegated; what is the culture i.e. alpha?
-
Marketing / CommunicationsHow does the organization identify and capture
customers / the perception of value?-
Service Delivery / ProductionHow are products / services are produced? -
The One-Page Strategic Plan
Module Three
How stakeholder identification & expectations analysis factor in strategy decisions
The Facts that Support Strategy Decisions
Customers (Users) & Markets (Need Demand) Industry Dynamics
Competitors Trends
Best Practices
Stakeholder Expectations
Current Strategy
Stakeholder Types Actual Stakeholder Names
The Authority GroupThose Stakeholders who approve the plan and authorize implementation
The Involve GroupStakeholders who should be involved because of the role they will play in implementation
The Inform GroupStakeholders who need to be told what to do so that their actions are consistent with implementation
The Consider GroupAny Stakeholders not falling in any of the above categories and who could have a response to implementation
How business plans implement the intent of the strategic plan
Building the Business Plan
You have just been made the manager of a facility within your organization. Which expectations seem to be the most important achieving success
and what would be your plan to meet those expectations?
The 8 Strategies Expectations imposed on the operator
Business Definition - To offer fast food services within a hospital
Risk - To comply with all mandated health and safety policies and procedures
Growth - To grow the per capita spend
Financial
- To follow mandated reporting requirements- To achieve imposed margin expectations- To make all required remittances to the VP Finance of the hospital on time
Technology - To use mandated information systems
Organization
- To maintain a staff of 25 – 30 to be able to run the location 24/7- To develop a customer-centric team- To hire and train employees to deliver to mandated service standards- To comply with the Collective Bargaining Agreement at all times
Marketing - To follow all mandated promotions
Service Delivery
- To be a 24 / 7 operation- To follow all mandated processes for service delivery- To deliver to mandated quality standards- To offer all mandated products and services