... ZEN ZUKAI LANCHESTER SENRYAKU GA ZENBU WAKARU HON
NAWATA Ryo
229.-
:
...
5-7 29 10110
. 0-2258-0320 (6 ), 0-2259-9160 (10 )
www.tpa.or.th/publisher/new
www.tpabookcentre.com
()
19 1858/87-90
- 10260
. 0-2739-8000, 0-2739-8222 0-2739-8356-9
www.se-ed.com
Lanchester
... NAWATA Ryo
...
, .
Lanchester . -- :
(-), 2556.
280 .
1. . I. , . II. .
658
ISBN 978-974-443-531-6
1 2556
. 0-2258-0320 1560, 1570
229
ZEN ZUKAI LANCHESTER SENRYAKU GA ZENBU WAKARU HON
by NAWATA Ryo
Copyright 2010 NAWATA RyoAll rights reserved.
Originally published in Japan by ASA PUBLISHING CO., LTD. Tokyo
Thai translation rights arranged with
ASA PUBLISHING CO., LTD. through THE SAKAI AGENCY.
(-)
1 .............................................. 1
1.1 ................................................................................................... 2
1.1.1 .............. 2
1.1.2 = 4
1.2 ...................................................................... 8
1.2.1 ......................................... 8
1.2.2
................................................................ 11
1.3 ()
! ........................................................................................... 15
1.3.1 .......................................... 15
1.3.2 ......................................... 19
1.3.3 .............................. 21
2 Lanchester
.......................................................................... 29
2.1
........................................................................................ 30
2.1.1
........................................... 30
2.1.2 Lanchester .................. 32
2.2 Lanchester ............................................................................... 33
2.2.1 Lanchester ................. 33
2.2.2 Lanchester
................................................................................ 34
2.2.3
12
...................... 36
2.2.4
........................................................ 39
2.3 ! 42
2.3.1
................................................................................................. 42
2.3.2
.......................................................... 43
3
5 ........................................................................ 49
3.1 1 ................ 50
3.1.1 ....... 50
3.1.2 12
? ......................................................... 52
3.1.3 ...... 56
3.2
! ................................................................................................ 60
3.2.1
..................................... 60
3.2.2 ............................................ 61
3.2.3 ..................... 64
3.3
! ..................................................................................................... 65
3.3.1 99% ............................................................................. 65
3.3.2 ............... 66
3.3.3 .......................................... 68
3.3.4 5
......................................................................... 72
3.3.5 5
180 ...................................................................................... 77
4
................................................................. 91
4.1 .... 92
4.1.1
................................................................. 92
4.1.2 ! ............................... 94
4.2 ....................................... 97
4.2.1 ? ............................................... 97
4.2.2 40% ................................................ 97
4.3 ........................................................ 104
4.3.1
........................................................................ 104
4.3.2 5 .......................... 110
4.3.3
.................... 113
4.4 3Lanchester ..................................................... 119
4.4.1 3 .................................................... 119
4.4.2
..................................................................................................... 121
4.4.3 :
.................. 124
4.4.4
..................................................................... 127
5
............................................ 133
5.1 ......................... 134
5.1.1 (ValueInnovation) ................. 134
5.1.2 ............ 136
5.1.3
..........................................................................140
5.1.4
.............................................................. 144
5.2 ......................................... 149
5.2.1 ............................. 149
5.2.2
................................................................................................... 155
5.2.3 ....................................................................... 158
6 ................ 165
6.1 .......................................................... 166
6.1.1 ................................................. 166
6.1.2 3 .................................... 169
6.1.3 5W2H ........................................... 173
6.1.4 3 ..................................................... 174
6.1.5
............................................... 183
6.2 ABC(ABCAnalysis)
Lanchester ................................................................................................... 185
6.2.1 .......................... 185
6.2.2 Aa ............................................................... 189
6.2.3
?.................................................................................................. 191
6.2.4 Push&Pull ...................... 197
6.2.5 Aa ......................... 198
6.2.6 Aa
............................................................................. 202
7
..................................................................................... 209
7.1
......................................................................... 210
7.1.1
......................... 210
7.1.2 -- .......... 212
7.2 ............................ 218
7.2.1
........................ 218
7.2.2
................................................................ 221
7.2.3 ......... 231
.......................................................................................................................... 235
.......................................................................................................................... 241
..................................................................................................................... 254
....................................................................................................................... 256
............................................ 83
SuperDry! ............................................................ 116
H.I.S.
......................................................................................... 131
SeminarRoom
................................................................. 138
...................................................................................142
..........................................................146
................................................................................................ 150
....................................................................................................................... 161
RollerSurvey ..................................... 206
FANCL
.......................................................................... 21511
................................................................................................................. 224
12 SHUNSOKUAchilles
............................................................................................. 228
Coffee Break
.............................................................. 26
AKB48 ... 87
Napoleon
............................................ 24
3 .................................................................... 108
Lanchester
? Lanches-ter
!
(Certified Instructor)
NPO1) Lanchester
Lanchester
Lanchester
Lanchester
Lanchester
1) NPO (Nonprofit Organization) -
Lanches-ter
Lanchester
Lanchester
Lanchester
Lanchester
Lanchester
Lanchester
Lanchester
?
?
Lanchester
! Lanchester
!
NAWATA Ryo
2010
Lanchester
Frederick William Lanchester
( Lanchester) 1
Lanchester
(Business Strategy)
Lanchester Lanchester
Lanchester
Lanchester
(Quantitative Analysis)
Lanchester
Lanches-ter
(Differentiation Strategy)
Lanchester
(SME)
(-)
25 2555
www.facebook.com/prawatpc
97
4
4.2
4.2.1 ?
?
Lanchester
7
Lanchester
4.2.2 40%
7
98
Lanchester
1.73.9%()
Lanchester
74%
74%
100% 100%
2
74%
Lanchester
2.41.7%()
70%
40%
99
4
40%
Lanchester 42%
40%
(Portfolio Strategy)
GE (General Electric) .. 1965
20
40%
GE
40% 7%
Toyota Nippon Life Insurance
40%
100
Lanchester
3.26.1%()
26%
(Attrition Warfare)12)
4.19.3%()
19.3%
( 26.1% 73.9% = 19.3%)
12) (Attrition Warfare)
( : Wikipedia) -
101
4
5.10.9%()
10.9%
10%
10%
( 26.1%
41.7% = 10.9%)
6.6.8%()
7%
GE
( 26.1% 26.1% = 6.8%)
7.2.8%()
3%
Lanchester 3%
( 6.8% 41.7% = 2.8%)
102
Lanchester
3 103
Lanchester
4 103
(
)
103
4
7
73.9%
41.7%
26.1%
19.3%
10.9%
6.8%
2.8%
40%
10%
2.8% 2.8%
116
Lanchester
SUPER DRY !
2
Asahi Beer
Kirin Beer 50%
.. 1965 Kirin Beer
Asahi Beer Sapporo Beer
25% Suntory
Asahi Beer .. 1985
Asahi Beer 10%
Asahi Beer
Asahi Beer Kirin Beer
117
4
9%
Asahi Beer
Asahi Beer
ASAHI STEINY14)
Asahi Beer -
ASAHI DRAFT BEER MINITARU15)
SUPER DRY
SUPER DRY 5
Lanchester
Asahi Beer
14) ASAHI STEINY
-
15) ASAHI DRAFT BEER MINI-
TARU
118
Lanchester
SUPER DRY
Kirin Beer
Asahi Beer
Asahi Beer Kirin Beer
Asahi Beer
DRAFT BEER
SUPER DRY
Kirin Beer
SUPER DRY