JCDecaux NORTH AMERICA
JCDecaux North America’s parent, JCDecaux,
is the No.1 Outdoor Advertising Company in
the world reaching 300 million people every day
across more than 50 countries.
#1 worldwide in street furniture advertising #1 worldwide in airport advertising #1 worldwide in transport advertising #1 in Europe in billboard advertising #1 worldwide in self-service bicycles
GlobalPresence
France
United Kingdom Qatar
JCDecaux’s expertise in coordinating campaigns at international, national and local levels enables clients to harness this powerful global network.
No. 1 Worldwide in Out-Of-Home • Street Furniture: includes contracts in 36 of
the 50 largest cities in Europe, a key presence
in the Asia-Pacific region - in Australia,
Singapore, Thailand, South Korea, Japan -
and a growing network in Central Europe, the
Middle East, and the Americas.
• Transport: showcases a portfolio of 184
airports in 18 countries reaching 32% of
global air traffic. JCDecaux also provides
advertising space in 287 transportation
systems including subways, train stations,
buses and trams around the world.
• Billboards: delivers a global footprint of
226,700 large structures in 30 countries,
with the majority in Europe.
Hong Kong Australia Singapore
JCDecaux’s presence in 26* of the United
States’ busiest and most renowned airports,
such as John F. Kennedy and Los Angeles
International, provides advertisers with one of
the highest concentrations of affluent frequent
flyers and business travelers in the most desirable
advertising markets in the country.
*As of October 2011
• Airports in 6 of the top 10 DMAs
• Coverage at primary gateways to and from
the U.S. with key international airports such as
JFK, LAX, Miami and Houston Intercontinental.
AirportReach a Premier Audience
Miami International Airport Exhibit and Alcohol Sampling Station
Los Angeles International Airport Digital Content Sponsorship
Ronald Reagan National Airport ™ - Product Sponsorship
In 2009, 1.5 billion people traveled by air in the U.S. and this number is projected to grow annually; world air traffic will double by 2029 to reach 11 billion passengers.* With global airport dwell times greater than
100 minutes, we provide advertisers with
sophisticated solutions that optimize the impact
of campaigns at airports including:
• large format exteriors
• branded zones
• product sponsorships
• content sponsorships (news, sports, financial)
• interactive and digital technology
• 3D platforms
JCDecaux’s airport network offers advertisers
an exceptional media channel to reach a captive
and receptive audience that is traditionally hard
to reach through other forms of advertising.
*Source: ACI Global Traffic Forecast 2010-2029, edition 2011
John F. Kennedy International AirportDigital Brand Experience
John F. Kennedy International Airport Banners - Gate Domination
Street FurnitureCityscapes designed to showcase your brand
JCDecaux North America reaches millions of
Americans every day while they travel by car
and when they walk and shop in several of
the most populated and desirable downtown
Boston, MA Bus Shelter Wrap & Build-Out
areas in the country: Los Angeles, Chicago,
San Francisco, and Boston. All of our Street
Furniture is 24-hour backlit, increasing audience
impact by 16%*.
*Source: 2006 Scarborough Research Corp./VNU
San Francisco 17-foot Kiosk
Boston Bus Shelter Wrap and Build-Out
According to a 2008 UN study, half the world’s population now lives in cities, a proportion that will reach 70% by 2050.Our products include bus shelters, kiosks and
City Information Panels designed by world-
renowned architects and positioned in the best
urban locations to target the most sought after
demographics.
Using JCDecaux’s Street Furniture
provides advertisers:
• Targeted networks to select from, depending
on advertising objective
• Effective communication using the latest
industry data and measurement systems,
such as EYES-ON
• Access to our team of Innovate specialists,
who help generate cutting-edge ideas to
make campaigns more interactive and
engaging
Los Angeles City Information Panel
Boston 17-foot Kiosk
ChicagoCity Information Panel
JCDecaux’s MallScape portfolio offers 36 of the
highest quality shopping malls in the top U.S.
markets. Each mall has been screened to deliver
advertisers with a large volume of shoppers who
have desirable household demographics, as well
as the highest quality tenants and outstanding
sales per square foot.
MallScapeOne-stop shopping access to the most prestigious malls
International Plaza, FL San Francisco Centre, CA
JCDecaux’s MallScape structures are strategically
located at the highest traffic locations to impact
shoppers throughout their visit, providing total
coverage of the mall. Our networks feature a
limited number of advertisers at one time, which
allows our advertisers to dominate the malls for
the duration of their campaign.
Since Americans are perpetually in a rush,
trips to the mall are coupled with a stop at
the grocery store or running other errands.
MallScape advertising also works for brands
and retailers not linked to mall sales by placing
their campaigns right in front of these potential
consumers.
Nearly 94% of the adult population in the U.S. visit a shopping center every month, making malls the most visited public places in the country.
The Shops at Willow Bend, TXWater Tower Place, IL
Visibility in front of Manhattan’s crème de la crème
JCDecaux provides advertising on the commuter
PATH trains and its stations, in the Port Authority
Bus Terminal (PABT), and on our WallScape, one
of the largest billboards in Manhattan, positioned
outside of the Lincoln Tunnel. These locations
Transit
offer coverage of one of the most desirable
metropolitan audiences in the U.S.: affluent,
educated urban professionals who live in high-
income Tri-State area counties and work in
Manhattan.
Advertising on JCDecaux’s Transit trifecta
delivers not only prestigious viewership,
but volume as well:
• PATH: 6 million monthly passengers
• PABT: 6 million monthly commuters
• WallScape: 3.3 million monthly vehicles
New York CityPABT Exterior (200 feet long) in Times Square
PABT Station Domination and Sampling
New York City Wallscape
*Source: U.S. Census Bureau, American Community Survey 2009
New York City has the highest rate of public transportation use of any American city, with nearly 55% of workers commuting by this means in 2009.*
In today’s information-saturated society,
effective brand cut-through has never been
more important. JCDecaux is dedicated to
developing campaigns that surprise and engage
its audience through sound, touch, new lighting
techniques, interactive displays, special build-outs,
mobile interactivity, and more.
Interactive campaigns enhance the visual impact
of the creative image by providing multiple points
Innovation
Los Angeles International AirportClock Sponsorship
John F. Kennedy International AirportExhibit
Ronald Reagan National AirportCharging Station Sponsorship
of contact and deepening viewers’ understanding
of the message. At JCDecaux we strive to create
unique custom-made outdoor solutions tailored
to achieving our clients’ advertising objectives.
Innovation is part ofJCDecaux’s DNA