“ IP M a n a g emen t @ Universities ” Istanbul, May 23 to 25, 201 3

“IP Management @ Universities” Istanbul, May 23 to 25, 2013

Albert Long Hall, BOGAZICI UNIVERSITY

Undertaking cost effective assessment of the commercial attractiveness of university IP

Dr Claude Kaplan

Cost effective assessment of the commercial attractiveness of IP

Do the right things How do we assess the commercial merit of an opportunity and we are capable of

commercialising them? How do we decide with our limited resource on which opportunities to focus on? How do we ensure that we exploit any opportunity to its greatest potential?

Do things right How do we undertake the assessment in a timely and cost effective manner? How do we ensure that we have real insight and intelligence on the opportunity?

Data Information Insight

But ...

Data-information-insight is only of value if it allows you to make a better decision

The more detailed / specific the data = greater the cost

True insight only can be only be obtained by interacting directly with the market

IP Pragmatics’ assessment methodologies

1. New opportunity assessment: What is the commercial merit of a new opportunity and how can we best

exploit it?

2. Portfolio assessment: Which of the opportunities in our portfolio should we focus on?

3. Capability assessment: Where are the largest commercial opportunities within the research

group, institute, university etc?

New Opportunity Assessment

Portfolio Assessment

Normally an annual assessment of the complete IP portfolio

Structured discussion of each opportunity in the portfolio

Overall scoring of commercial attractiveness: IP strength Commercial potential Development requirements

Prioritise opportunities which need: Focusing on over the next 12 months ‘dropping’ Strengthening

Capability Assessment

CAPABILITIES

MARKET SECTO

RS

Potentialopportunities

Key message:

The earlier you can effectively interact with the market the sooner you can start to genuinely understand the value of what you have ...

Who will buy it? Why will they buy it? How much will they pay? How many will they buy? What are you competing with? etc.

Who are we?

“IP Pragmatics helps companies, government research establishments and universities to create and realise value from their intellectual property assets through the provision of expertise and services”

In the last 3 years we have helped >50 universities across the world commercialise their IP

In the last 3 years we have helped universities and research institutes secure >$150m of industry funding

Pera

Help governments and their agencies create employment and sustainable economic growth by providing specialist support programmes to universities and businesses such as:

Economic Development: configuring bespoke

programmes for government clients

Capacity Building: embedding skills and processes

from successful initiatives

Technical Assistance:providing specialist consultancy through in-country deployment

of key experts

Partnership Opportunities:

Developing leverage through networks, sponsorship and co-

financing agreements

Joint Offering IP Pragmatics and Pera

Support to Establish and Operate an Effective University TTO

Launching & managing a successful Tech Transfer Office Planning for Success Releasing the Value of University IP Analysing Patent Portfolio Landscape Stimulating an Innovative Culture Exchanging Academic Knowledge

Exploiting IP for high returns Mapping the IP and Market Landscape Creating a compelling Business Case Financing Commercialisation Running an IP Commercialisation Vehicle Engaging with Customers

IP management experts Industry networks Market knowledge

Business and innovation coaching Access to Finance Leadership and entrepreneurship skills

High returns Visibility in the market place More high skilled jobs Turkish office

Dr Claude KaplanIP Pragmatics Ltd1 Quality Court, London, WC2A 1HR, UK

e: [email protected]: +44(0)203 176 0580 m: +44 (0) 770 920 1297