_ Incoming Tourism in the Czech Republic 10.10.2015 Jan Otava.

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Incoming Tourism in the Czech Republic

19.04.2023

Jan Otava

What do people think

about the Czech Republic?

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Most common associations:

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(Most european markets.)

Most common associations:

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(Russian market.)

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…and what do

figures say?

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Foreign tourist arrivals in the Czech Rep.

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Foreign tourist arrivals in the Czech Rep.

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The number of foreign tourists visiting Prague is countinuously growing. However, the number of foreign toursits visiting other regions does not change a lot. Why ?

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Where are they from?

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Foreign tourist arrivals

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Foreign tourist arrivals in the Czech Republic

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Foreign tourist arrivals in the Czech Republic

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What do theylike?

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Most common activities of foreign tourists

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• city tourism (70 %)

• sightseeing (60 %)

• relaxation (34 %)

• countryside, nature (31 %)

• social life, clubbing (30 %)

• hiking (29 %)

(Multiple responses avalible.)

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What does it mean

for the economy?

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Travel and Tourism means:

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2,9 per cent of GDP

262 thousand employed people

5,4 percent of total employment

13,6 million tourists in collectiveacommodation

(7,2 foreign)

39,6 million overnights in collective acommodation

(20,5 foreign)

(Indicators of direct impact according to WTTC.)

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ČCCR – CzechTourism Vinohradská 46, 120 41 Praha 2tel. +420 221 580 [email protected]

Jan OtavaMarketing Research Department

www.czechtourism.cz