© IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes.

© IDM Academy 2008

8 social media commandments

Will McInnesHead honcho

Nixon McInnes

Two Questions: $$$ and People?

Source: Craigslist.com

1

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© IDM Academy 2008

Demographic MySpace game

• 12 – 17

• 18 – 24

• 25 – 34

• 35 – 54

• 54+

- Comscore, Aug. 2006

YouTube, 55%, 35 – 64

12m

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18%

18 – 34

(Males = 50+)

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8 social web commandments

1. Participate

2. Be authentic

3. Be transparent

4. Be helpful

5. Be remarkable

6. Pull, don’t push

7. Act fast

8. Be brave

© IDM Academy 2008

#1 Participate

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#2 Be authentic

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© IDM Academy 2008

© IDM Academy 2008

Real content (drop the polished crap)

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#3 Be transparent

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© IDM Academy 2008

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#4 Be helpful

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RSS7

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#5 Be remarkable

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© IDM Academy 2008

• Mobile firm Orange is using a GPS-equipped bull in a promotion to give away Glastonbury tickets.

• The bull will have a GPS system attached to its neck and will be placed in a field with a webcam in each corner.

• Contestants will be able to log onto the Orange website and take a guess at where the bull is going to be at 3pm each day. If they are right they can win tickets to the festival.

• "We have been sponsoring Glastonbury for a few years and thought we would try something different," said Orange spokesman Matt Sears.

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© IDM Academy 2008

• 2 weeks – 6,500 members, 800,00 daily page views

• 6 weeks – 18,000 members, 1.5 m comments, 10 m page views

#6 Pull, don’t push

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Sony Bravia: case study

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1%

10%

89%

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• Bravia sold out in the UK

• Ad downloaded 20,000 times in first eight weeks

• > 3m unique users visited Sony website

• Visitors downloaded Sony branded screen savers, photos and the audio track

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Creative commons

You can use CC to change your copyright terms from:

"All Rights Reserved"

"Some Rights Reserved."

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#7 Act fast

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#8 Be brave

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© IDM Academy 2008

You MUST read:

• The Wisdom of Crowds – James Surowiecki• Tipping Point by Malcolm Gladwell• Anything by Seth Godin

• The Cluetrain Manifesto by various• The Long Tail – Chris Anderson

• The 17 Rules of Social Media Optimization• The New PR Wiki• Any online marketing blog (Seth Godin = v.good)

© IDM Academy 2008

Ebook:

http://www.nixonmcinnes.co.uk/ebooks/

Social Media Agency:

http://www.nixonmcinnes.co.uk

Blog:

http://blog.willmcinnes.co.uk

Email:

[email protected]

Mobile:

07714 681100

© IDM Academy 2008